by Andrea Travillian
When you are an entrepreneur, it can be very easy to work too many hours and never give yourself time to relax and unwind.
This is especially true if you are in the middle of a big product launch, promotion, or event.
We spend endless hours preparing for the big event, but we ever plan for our mental and physical recovery time.
I know from my years of event planning if you don’t plan your downtime, you can quickly become sick and burned out. Ultimately impacting your ability to successfully run your business.
This is especially true if you are doing a product launch and have ongoing needs for the product after you sell it. You get so focused on the launch that you forget that you have to maintain the schedule as the class continues after the sale.
Here are some tips to help you plan and recover from any business launch or event. (These can even be applied to any big life events, such as weddings!)
Plan a Time Out
If you don’t add it to your schedule, it will not happen. This is true for anything, but especially downtime. Look ahead at your schedule and try and build in a minimum of half a day after a big event, if you can manage a full day even better!
After any wedding I coordinated, I also planned absolutely nothing the next day. With a class launch, it is not always possible to get a full day, so you could try something such as an extra two hours a day off for a week. Hire a VA to help with some more items than normal during that time.
Side tip: This is something I will do during the crazy times of the year, like the holidays. It can be hard to run your business, your life, and the holidays – so take a day each month during November and December!
Anticipate the After
As I mentioned, there is always something to do after. There is not a clean cut from any major business promotion or event.
With weddings, there was always items left behind, small details to finish up with the photographer, gifts to get to the right place, and more! With a product launch, there are classes to teach, payment issues to manage, refunds, and more. Running a conference? You need to do satisfaction surveys, get a video produced and loaded for the virtual tickets, and more!
If you do not allow time in your schedule for this, you will quickly overbook yourself. You will plan your time like before the launch,h not anticipating the extra tasks. Yet just like you planned time to run the launch or the event, you need to plan time to finish your event or launch!
Maintain Your Stress Levels During Launch
This one is actually something you do before your launch or event – don’t overwork yourself in the first place!
It is all too easy as an entrepreneur to convince yourself you can always relax later. Unfortunately, we tend to always have another project on the horizon. Therefore, your continual self-care is crucial!
Don’t skip your workout, remember to eat healthy, and always have built-in stress reducers. If you don’t burn yourself out, you don’t have to recharge! So make sure you take that time for a massage!
With a little planning you can have big events and launches and still stay recharged and ready for the next big push!
I would love to hear how you manage recovery time after a big company push.
Financial Coach for Business Owners – Andrea Travillian
I am a financial coach specializing in helping business owners use their businesses to create the financial freedom they crave. We accomplish this by creating enough profits to move the money to other investments and eventually to sell the business.
My training is in finance with a degree from the University of Iowa and my MBA from Creighton University. I have worked in banking, corporate finance, taxes, and retirement investing both in the United States and abroad in Australia. In 2008 I started working with individuals and micro businesses to help them understand, manage and grow their money.
I am a natural long-term planner with the ability to help you focus on the future, set goals that will get you there, and organize your life and business to help you achieve your goals. If you are seven years from retirement or 25 years from retirement, getting the right plan in place will help you get where you want to go.
I have been seen in Women’s Health, Fox Business, About.com, and Refinery29. I have four easy-to-read books on personal finance, and I enjoy talking to groups about the benefits of financial health.
When I am not learning about personal finance and business, I enjoy time with my husband and son. I love health, fitness, coffee, and the beach!
