By now most businesses are aware that it is hugely beneficial to their business to maintain a Facebook presence, regardless of all the changes and controversy from Facebook, they are still great benefits to have a business page.
But just knowing that isn’t enough to make your Facebook page a success.
Many businesses falsely believe that flocks and hoards of people will be banging down the door to “like” their page, just as soon as it’s set up and frankly that just isn’t the case.
Making your Facebook page a success will require a commitment from you and following a few best practices will certainly help.
1. Make it Sexy
There is no reason why anyone should have an ugly design in this day and age of accessible affordable design. If you don’t have a graphic designer on your team that you can turn to, find a local freelancer and have them create some custom graphics for you. It will make a world of difference.
2. Have a Plan
Once you have the page set up, you need to be clear about what it’s for and what you will do with it. Create a content plan and decide what type of content you will post, how frequently, and who will manage the page. Knowing this in advance will help you to succeed.
3. Begin Within
When the page is up, the graphics are in place and you have a few pieces of content there to make the page look active start inviting people. Build your audience internally first by inviting coworkers, friends, and family. Ask them to do the same and share the page with their connections. This internal adoption will extend outwards, but gives you a good base of fans to start with.
Remember, people spend a significant amount of Facebook daily, so there is a good chance that your business is already being searched on Facebook. There is nothing worse than a stagnant page that is sitting there doing nothing. Invest the time to make your Facebook page relevant by creating interesting content, engaging with fans, and rewarding them for engaging on your page.