Vernetta R. Freeney | Featured Contributor
It’s a new year. Everyone begins with such high expectations. But by the end of January the sizzle begins to fizzle.
We usually haven’t thought past the idea. We know what we want but fail to think it through with a solid plan of action.
In business what you offer whether a service or product is what your ideal clients want. But how can you reach outside of your city not using only social media?
Create a national tour?
Before you panic about the task of creating a tour, the expenses and all the little details associated, think how face to face connection still has major appeal. A national tour creates lasting impressions that traditional marketing can’t match.
- Social Media is becoming a congested hot bed of people pushing their agendas.
If you have a business page on Facebook, you’ve realized you have to pay to post. Or your status won’t be seen. So people are moving to using their personal page instead. On Twitter with it moving so fast you see some people post consistently on a daily basis about their business. And Pinterest is quickly filling up with pins and boards. If you don’t post at the right time your pin could get lost in the shuffle. How is anyone supposed to get noticed using social media? There are still ways but most people don’t see everything shared. This is why face to face will put you ahead of your competition.
- People get to meet the person behind the brand.
People buy from those they know, like and trust. Or least that’s how the saying goes. In reality, most people buy from another person they can relate to. Once people feel a connection they are more inclined to continue purchasing from you and referring others. That’s what you strive for in business. Referrals. They keep the money coming in without you having to constantly do the leg work to keep your business in front of your customers.
- It positions you as an expert in your industry.
You don’t have to know everything about your industry to create a tour. In fact, the moment you create one others will see you as an authority figure. You dared do something that wasn’t the norm. It sets you apart from others who follow the yellow brick road in the land of staying inside the box. People will listen to what you have to say simply because you ventured into an interestingly, new territory in marketing your business.
The moment I put Fusion Tour out there the doors, opportunities and people opened up to my unique business.
Think of the one aspect of your business that your customers can’t get enough of. That’s the idea you develop into a national tour.
As we go along in this series you will learn more strategies and tips to help you create your own national tour.
Remember, “Devote yourself to an idea. Go make it happen.”
Vernetta R. Freeney- Tour Creator Extraordinaire
Vernetta R. Freeney is an award-winning blogger and Editor in Chief/Blogpreneur of VernettaRFreeney.com. I am also the creator of the award winning Fusion Tour and speaker on how to build a signature National Tour and building your platform via your blog.
My life now is about combining all of my passions (travelling, connecting women and giving back) into one big gift to the world. And that’s what I plan to do.
Fun Facts: I’m a chocolate lover, TV scripted drama watcher, film fanatic and the biggest Dallas Mavericks fan.
You can connect with me on Vernetta R. Freeney.