by Pamela McCormick | Featured Contributor
Will you go to PROM with me?
Sure, you answer.
But what does this have to do with your business, you ask?
Well if you are trying to gain clients, readers or customers, people such as me, you need to innovate, create and a find a way to their inner core so that they TOO will answer “Yes” when you ask them to “go to the PROM with you.”
Through social media we are witnessing the myriad of ways people ask others to go with them to the prom. There seems to be more thought and creativity as dates ask each other, in some ways even reminiscent of a marriage proposal. (From some of the prom proposals I have personally witnessed, it’s a fun, uplifting, creative way to ask a simple question).
Well my prom going days are long over, but the memories are still vivid, and somewhat embarrassing. (From the puffy sleeves, the long pastel dress with a hoop underneath … oh yea…that LOOK was all the rage; big hair and all!!!) But that’s for another posting. Today the dresses and tuxes are trendier, tighter, and more colorful, and targeted specifically to the teenage girl or boy.
So how can you take your targets, your customers, or readers to your PROM? There is a connection.
Here’s my correlation:
1. The question. The Sales Pitch. Also called “The Ask” in investment terms. Getting them to listen and say YES. Stand out. Find the voice of your brand and surprise them.
2. What will you wear? How will you “dress” your sales proposal? Should we coordinate our outfits and collaborate? What color defines your business and what is the meaning behind that color?
3. Accessories. What other ‘Add on Sales’ will help you reach the goal? Do you have a favorite flower? Bow tie (Edgy) or Traditional (Conservative) tie?
4. How will we get there? The limo ride, party bus or the parent-drop off? Forecasting Sales prior to the date.
5. The Prom. The Dance. Sports teams love to get to “the Dance.” The finished product, the Goal you have had your eyes on from the beginning.
6. What MUSIC will we play when we DANCE together? What is the connecting service that will link all of the work, so that you can celebrate your success?
7. The Photos (the digital imprint of the finished product) the now infamous selfies (or groupies as I prefer to call them) of your message that will be shared via social media. You want the word-of-mouth of this message to explode, or using the current terminology, “Go viral.” This is your final advertising and promotion…Your ROI.
So I’ll ask you again… Will you go to PROM with me? I really want to DANCE. 🙂 ————————————————————————— Pamela McCormick, Creativity Promoter/Inspiration Generator Pam is a creative consultant, writer, editor and dance teacher/choreographer. In addition to the joys of being a Mom of three, ages 14, 10, and 3, she has first-hand experience in the business of family and the opportunities of working women, as well as more than 10 years as a business executive in product development/creative coordination. Pam, a Communications/Journalism graduate of Michigan State University, is also Managing Member and Creative Director of Creative Digital Ink, LLC, a Traverse City, Michigan-based consultancy. Creative development, copywriting, editing, marketing, photo shoot/project management and sales presentation speaking skills are all in her “dance bag” of tricks. With her varied background of business, leadership, motherhood and teaching, she has learned to “leap” through it all. Pam is dedicated to social media and still encourages her inner child to jump for joy in the many “shoes” she wears. Working with adults and students of all ages, she understands well the transformative power of relationships, the impressive value of networking and how a simple hello can change your world. Pam is an eternal optimist determined to help you transform the chaos of your daily life into an enthusiastic “DANCE.” Pam’s inspirational blog can be viewed at www.dancinmoma.com. Or connect with Pam via: Email: firstname.lastname@example.org Twitter – Facebook