by Donna Amos | Featured Contributor
There is always something to learn, whether you are a solopreneur starting social media marketing or in a big company with vast marketing experience. Some questions might seem simple to ask, but the answers will put you in a better position to improve your fan base, run your campaign successfully, and convert your followers into leads. We have compiled the most common yet critical questions and answers that will steer you to your success as you avoid costly mistakes in your marketing campaign.
1. Is social media important for my business?
In today’s world, social media cannot be ignored in any business. Maintaining a presence on social media channels is by far the best way your business can associate with your potential and current customers. The platforms will let your audience know you are ready to listen to any concerns and willing to resolve them. With social media, you will be able to offer additional customer care services besides emails and phones.
2. How can I choose the right social media platform for my business?
The right platform for you will depend on the kind of business you are running. Your audience might not hang out on every platform. As such, the best way to identify the right channel will be by researching and identifying various networks that you think could work for you. Having made a list of platforms, examine them critically to narrow down to the best one.
Still, if you are searching for a reliable way to reach out to your customers, try Facebook. Facebook has always served as the ultimate platform to promote your product or service, make announcements as you respond to people’s messages and comments. As a solopreneur, it is advisable to stick to one channel for the first months and cover more platforms as your business, and digital marketing bandwidth grows.
3. How do I get many followers?
People will always crowd on your social media channel if you give them a reason to follow you. Many are drawn to the content they can identify with; resources that can add value to their lives. It is best not to concentrate on your bottom dollar. People are searching for images and content that contribute to their lives positively, such as motivational quotes, beautiful pictures of loft apartments, or a news update.
To get started, you can come up with the materials that you are drawn to. Chances will be your potential customers have an interest in the same kind of content. Also, invest in high-quality copy and photos. Another commonly used approach is sharing exclusive contests and promotions for online followers and all good freebie lovers. Lastly, dedicate your time to demonstrate loyal engagement. Showing your online community that you care for them can help you succeed. You can achieve this by liking, following, posting, and making loyal relations in the digital environments.
4. What type of content should I post?
The type of material you share on your social media platform should resonate with your audience. You should keep in mind that your ideal customer is the one showing interest in your brand, service, company culture, and philosophy. A good rapport is created through effective communication. Ask your customers what they need, offer to them what they inquired, and then tell them you delivered it to them. Study competitors feeds to see what resonates with their audience.
Always avoid sharing frequent promotional posts. You can humanize your company by posting informational content, like links to your blogs or any useful article. Diversifying the content in your brand will help you reach a bigger audience, and at the end of the day, you will have a more compelling online feed. Researching to understand the atmosphere of your social media can lead you to influencers who can be your source of inspiration.
5. How often should I post on social media?
The ranking of your post is increased by frequent posting, and this allows your content to reach more people. It also essential to remember the adage, quality over quantity. You don’t have to post if your content is not perfect yet. The frequency for sharing on social media varies from platform to platform. Nonetheless, for you to stay relevance, consider posting at least once in a week on your primary platform.
You can also learn from your top influencers in the market. Base your calendar on those accounts that you consider successful. Performing some A/B testing and analyzing the results at the end of every month can help you identify the days and times that you received the most traffic.
Here is our advice:
Facebook post once per day or five times a week.
Twitter post 3-5 tweets per day.
Instagram start with once a day. Even big brands only post 1.5 times per day.
Linkedin one to two business-related posts per day.
6. Can I succeed with limited time and resources for social media marketing?
It is always a good idea to get the help of a social media marketing expert if you can afford one. The other option would be outsourcing social media services, which seem like a more practical choice for solopreneurs. Maintain one agency for outsourcing all your marketing activities, such as creating content, designing and advertisement. An agency will also help you develop a cohesive approach to maximize your benefits so that you don’t have to worry much about your time and resources.
An agency should not make you forget it’s your responsibility to come up with ideas and draw people to your brand. The outsourcing partner is best in executing. The results can be realized when there is a regular input to your social media team as well as an active involvement.
7. How do I know if social media works for my business?
Some of the essential things to tell if you are making any progress on social media is getting inquiries from customers, people engaging in your posts and asking questions. An increase in traffic coming to your business website can also show some improvements. Using a platform for managing your social media activities will provide you with data to evaluate each month. With this, you will have information showing the number of leads generated by social media marketing campaign for your brand.
This report will also tell you where the prospects come from. As such, it is easy for you to recognize the most effective platform for your business.
8. How much money do I have to spend on social media to get good ROI in my business?
It is advisable to invest your time if you are managing your social media platform on your own. Most networks are free, unless you choose to use the paid advertisement options such as pay-per-click, promoted tweets, boosting a post, among others. Your meaningful conversations, posts and subtle creativity is what will keep you moving. This also helps to attract a larger audience to your page and content. It would help if you expressed how much you value the connection between you and the audience by getting them involved in your business and other gestures like discounts and exclusive offers.
9. Who should create and manage my social media pages?
For a small business, it is best to get an experienced person to implement your social media campaigns. You should not mind hiring a person with good command on communication, sense of humor, good listening skills and excellent practical awareness of social media platforms.
A big company, on the other hand, should pick an experienced individual from the marketing department to take charge of things from account creation to its management with the help of a team of creative designers and writers. Businesses with a flexible budget and no social media marketing experience can hire a social media marketing strategist and consultant on an hourly contract.
Social media management tools can also go a long way in reaching social media marketing objectives. Various paid and free tools depend on your audience, industry, budget and social networks. Some of the best tools are:
• Sprout Social
• Solopreneur Connect
10. Is it a good thing to use social media channels for customer services?
Yes, it is brilliant to use social media for customer services. Platforms such as Instagram, Facebook and Twitter can be beneficial as they allow you to listen to what your customers want and what gives them a hard time. With these channels, you can respond to their queries immediately and resolve any issue. Essentially, these insights can help you improve your services and products based on your customer’s point of view and even introduce new ideas.
Social media has emerged to be the usual marketing tactic which helps your brand to build awareness, share and engage customers and prospects. Generally speaking, a solopreneur can gain a lot from social media marketing. The channels will help you increase exposure, boost your website traffic and eventually generate leads and sales. You will also get some useful market and audience insights that will help you build your brand loyalty.
Donna Amos is passionate about helping Solopreneurs grow their business using everything digital and publishing. She has 30 years experience in sales and marketing for small business. She believes the best gift you can give another is a word of encouragement.