20 Themes for 2020

by Dr. R. Kay Green

When attempting to accomplish the business goals they set at the beginning of the year, some people get overwhelmed because they bite off more than they can chew. There are too many tasks, and they are all independent of each other, and there just is not enough time or stamina to complete all of them.

This can be avoided by choosing a cohesive “theme” for your goals. This ensures that every goal is related to itself and is focused on a single end result. It helps reduce burnout and increase motivation.

But what are some themes for your goals to follow? Here are 20 to keep in mind in 2020:

  1. Progress. This is a great theme for beginning businesses. Often, we have big dreams about where we want our business to go. But the work of actually getting there can be discouraging. Shifting or mindset—and our goals—to be more about the journey than the destination is a powerful tool.
  2. Growth. Sometimes, we get so bogged down with small inconsequential goals that we lose sight of the big picture. That is what this theme is all about. It helps businesses focus on growing revenue, customer base, or whatever they are looking to improve.
  3. Innovation. What problems are your customers facing? This theme challenges you to create goals that address those problems in new and exciting ways. If your business is beginning to feel stale or outdated, this is a theme you should consider.
  4. Experimentation. As professionals, sometimes we get stuck in a routine, and a belief that the way that we have always done thing is the best way. This theme is all about challenging that belief. Picking goals that encourage experimentation can energize employees and open the door to new opportunities.
  5. Positivity. A little complaining is to be expected. But too much of it can infect your workplace culture, turning it into a negative place that your employees want to escape from. If this sounds familiar, make positivity the theme of your goals this year.
  6. Generosity. There are endless reasons and ways to give back. Making it the theme of your goals encourages you to not only get connected with your community, but also think of ways to meaningfully provide for your customers and employees.
  7. Boldness. Businesses succeed when they take risks. Make being brave the theme of your goals this year. What scares you? Whether it is public speaking, trying a risky marketing venture, or a new technology, tackle it with your goals this year.
  8. Connection. If we get too bogged down in the day to day work, we run the risk of becoming isolated, especially solo entrepreneurs. Make connection a theme of your goals, and reach out to more networking groups and professionals with the goal of making relationships, not just generating leads.
  9. Mentoring. As we get further along in our business, it is important that we share the knowledge we learned with the next generation. Making mentoring the theme of your goals is personally enriching, and also helps those who are where you once were.
  10. Confidence. This is something that people struggle with, no matter how much experience they have. Tackling confidence as a theme in 2020 will make you not only a better professional, but will overall improve your happiness and mental health.
  11. Unique. What sets your business apart from the rest? Make cultivating this the theme of 2020. By doing so, you help yourself stand out in a business landscape that is increasingly loud and difficult to break into.
  12. Acceptance. There are so many things about business we cannot change. For 2020, make the theme of your goals be acceptance. Focus on the things that you can do, and do not waste time worrying about the things you cannot.
  13. Delegation. It is easy to fall into the trap of doing everything because we think that our way is the only right way. But this can quickly lead to fatigue and burnout. Make your goals this year revolve around delegation and training employees to take on tasks that are eating up your valuable time.
  14. Opportunity. We often become blinded to good opportunities because we are too wrapped up in the here and now. This theme, then, focuses on recognizing and accepting those opportunities as well as actively seeking them out.
  15. Disruption. Look at the fundamental truths of your industry. Which ones could stand to be challenged? Having this theme for your goals adds some much-needed excitement into your day to day work.
  16. Relaxation. Excitement is important, but it is not the be all end all of your career. If some of your goals sound a little too similar to what you have been doing, you might be due for a break. There is nothing wrong with prioritizing self-care and relaxation as a theme.
  17. Balance. Depending on your personality, you might work too hard or find yourself too distracted by other obligations. Make your theme this year, then, be about balancing your obligations. Whatever has been neglected should be your priority.
  18. Activity. What new things could you be doing? Maybe this means finally starting that incentives campaign or launching a new hashtag to reach out to an audience. Whatever it is, make it tangible, and make sure you are actually doing something.
  19. Talent. A business is only as good as its employees. This theme, then, focuses on finding the very best, and investing in the training that will make your current team be as successful as they can be. This is a theme that will yield amazing results.
  20. Education. No matter how long you have been in business, there is always more to learn. And the same could be said of your employees. Investing in both your education and theirs makes sure that you are providing your clients with the very best service.


Dr. R. Kay Green – Marketing Expert from RKG Marketing Solutions Inc. from Atlanta, GA.

Dr. KayDr. R. Kay Green is the CEO/President of RKG Marketing Solutions Inc. With over 190,000+ Twitter followers, 35,000+ Facebook Likes, and the Top 1% LinkedIn profile designation, Dr. Kay, a self-motivated trailblazer, is the Quintessential “New-Age” Professional Woman, and PhD Marketing Pro. She earned a Doctorate of Business Administration in Marketing, and has completed PhD coursework in Leadership and Organization Change. She also holds a Master of Business Administration in Marketing and Management, a Bachelor of Business Administration in Marketing, and an Associate of Arts in Marketing Management.

She is affiliated with several prestigious universities and has instructed over 350 courses online. A popular speaker on Marketing and Business topics, Dr. Green is currently featured on Huffington Post, Black Enterprise, Black News, The Network Journal, Business Review USA, Digital Journal, College View, Business New Hampshire Magazine, Bay State Banner, Reader’s Circle, North Dallas Gazette, Harlem News, Top News Today, One News Page, NE Informer, Women in Business PR News, Consumer News Today, Women PR News, San Francisco Chronicle, Houston Chronicle, Chicago Daily Herald, The Miami Herald, and Book News Articles.

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