3 Reasons Your Website Is Not Getting Any Traffic And How To Fix It
Contrary to what you may have heard, content is not key. The number one reason people fail at growing their websites, e-commerce stores, and blogs is not because they didn’t have enough creative content. The reason they fail is because they don’t know how to achieve massive traffic. A result of not intentionally going small in order to grow big.
In just 2 years, I built my blog, The Soul Food Pot, into Google’s #1 Southern soul food site. And now, I’m revealing how I cracked the code to achieve success in massive online traffic. Keep reading because you’ll want to copy and paste my secret strategies into your business.
I’m going to teach you how to speak Google’s language. More specifically, Google’s love language. Or, as I like to call it, Google-ease. (I’m kind of like a Google whisperer, you see!)
What is SEO?
Let’s begin by defining the acronym SEO – Search Engine Optimization.
It took me over a decade in business to learn about SEO and why you should even care about this techy-sounding thing. So, here’s why. My simple explanation of SEO and why anyone in business today should care about it:
It doesn’t matter how good you are at what you do.
If no one knows, you do it. Or even worse. They can’t find you!
That’s why SEO matters so much.
Many people think that when starting a business, you should first create a catchy business logo and a clever tagline, motto, or phrase. Well, my friends, I’m here to tell you that that kind of thinking is outdated! It’s a strategy akin to advertising in The Yellow Pages. A marketing ploy of the past.
You see, when people want to find you, they don’t go to the Yellow Pages like our grandparents once did. And they don’t Google your name. Not yet in the beginning, because they don’t know you.
But they do go to Google and either ask a question relevant to your services or they simply search for what you do. The most important thing when they do this is that you know how to speak Google’s love language, so you can clearly convey to Google to show your business as one of the top results of your potential customer’s search.
How can you learn to use SEO and speak to Google?
Start here with my 3 easy SEO tips. (Spoiler alert: None of these tips include creating a catchy motto or clever tagline phrase!)
1. You have to go small to get big.
2. Know that it doesn’t matter how you say it. What matters is how they say it.
3. Ask questions when you share.
SEO tip # 1: You have to go small to get big.
People often say to me that they think Google is “out to get them” or that the “algorithm gods” hate them. What they share online never seems to surface for anyone to see.
And my response, in the form of a question, is:
How far down have you niched?
Because in today’s AI and internet world. It’s not enough to market yourself as the best bakery or cupcake maker, even specifically in your zip code or city.
Nope. You have to niche down so hard that Google (and the algorithm gods) will understand that it’s a very specific and niche customer that you need to reach, which could look something like:
The best gluten-free cupcake baker in North Las Vegas.
Or the real estate agent specializing in new construction in the Spring Valley, Las Vegas area, focusing on helping veterans purchase homes with their VA loans.
Because when you go small to reach that particular customer, you are now big in the eyes of the hundreds and thousands of very nuanced people searching for exactly what you do.
SEO tip # 2: It doesn’t matter how you say it. What’s important is how they say it.
User search intent is essential. Search intent includes the results when people search and how they say it to get their desired search results.
For my food site, I aim to show up under search results for soul food. But I also understand that search results for the keyword phrase “soul food” are not enough.
Because the search intent for “soul food” is people looking for soul food restaurants near them, which does not apply to my business because I’m a soul food recipe creator. I teach people how to make soul food at home. My niche is not what local restaurant to dine in to eat soul food.
This is a simple example of why you should always use the keyword phrases they say (your potential customers or readers) to describe who you are, what you do, and why they need you.
SEO tip # 3: Ask questions when you share.
The most common way people search Google is to ask a question or search with a “how-to” phrase.
- How to use SEO
- How do you make tasty cupcakes gluten-free
- How do I use my VA loan in Las Vegas?
Because questions and how-to phrases are the favorite way Google users search, this is also a considerable part of SEO.
Pro tips for what questions to ask:
1. Start with a Google search of your niche business or service.
2. Scroll down to the Google section “People also ask.”
Use the people also ask questions and include your business’s answers to the questions on your website pages, blog posts, or social media shares, including video media. Doing this shows Google that you are an authoritative source with the answers to the questions people ask – answered by one authoritative, super niched-down resource. You!
SEO made easy
It’s easy to start using SEO if you rely on these three simple tips as a foundation for growing your authority with Google.
This quick and simple overview is to show you that SEO should be a highly prioritized and ongoing strategy in your everyday business, especially for websites, blogs, and e-commerce sites. Even social media platforms now use SEO and keywords to distribute your content to new viewers (i.e., TikTok and Instagram).
Make it easy for people to find you
Use these three simple tips to get started and point you in the right direction for new customers to find you.
- You have to go small to get big.
- It’s not how you say it. What matters is how they say it.
- Ask (and answer) Google’s “people also ask” questions.
In short, make it easy for people to find you.
Shaunda Necole is the go-to recipe creator for modern soul food cuisine. She’s the founder of The Soul Food Pot, the #1 Southern soul food site on Google, the author of seven culinary guides, and the host of The Soul Food Pod, Apple’s first show dedicated to the history and culture around iconic African American dishes. She believes in making life easier and more soulful, one recipe at a time!