Author: Britney Gardner

Britney Garner is a designer turned photographer turned marketing strategist–with a focus on organic content strategy. She's one of the few marketers marrying creative and analytical skills. She pairs the visual creativity of the past with training under the top copywriters of the country and weaves in the mastermind/architect skills her personality naturally brings to the table.

Avoid These Major Mistakes in Personal Branding

  by Britney Gardner  I’ve written about crafting connections and branding your business to match your inner landscape. I’ve written about the ingredients of a great personal brand. I’ve written about inner beauty and being authentic to who you are. But I haven’t yet written about how to get there, how to really show that […]

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Your Brandscaping Code: Using personal branding to attract the right clients and filter the wrong clients

  by Britney Gardner  Today we’re talking about a code. A brandscaping code. It’s a code that filters potential clients into a few piles for you: The best clients for you: the kind of clients that get you.  The ones that would willingly follow your anywhere, your tribe. The kind of clients that take your suggestions […]

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Visual Ingredients: A Photographer Tries To Be a Baker

  by Britney Gardner What’s the difference between a pretty picture and an excellent personal branding portrait? A ton, as it turns out. But I think the general online landscape is missing out on the subtleties a good chunk of the time. My good friend has a small painting of a cake in her office. […]

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How to Craft Connection with Personal Branding Photography

  by Britney Gardner Despite owning my own business for well over a decade, until the last couple years came creeping up I was completely unaware of the online business world. I existed in a little niche in which things like opt-ins, webinars and the smattering of network events didn’t exist. And then I switched […]

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On a mission… to rekindle inner beauty

by Britney Gardner I believe 100% of my soul your success is tied to your self-worth.   And I’ve got a little story to prove it.   Let’s talk about a woman with a child of about 18 months or so and the slightly-neglected body to show for it. A woman who’s not feeling so […]

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Nobody is Photogenic Anymore

  by Britney Gardner As a photographer of woman, I hear a fair amount of excuses as to why you’re not yet ready for a photo shoot. When out in public, I’m sure you hear variations of the same.   “Oh, you’ll have your work cut out for you, I’m so unphotogenic!” “I’m going to […]

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