brandscaping code by britney gardner

Your Brandscaping Code: Using personal branding to attract the right clients and filter the wrong clients

brandscaping code by britney gardner

by Britney Gardner | Featured Contributor

Today we’re talking about a code. A brandscaping code. It’s a code that filters potential clients into a few piles for you:

  1. The best clients for you: the kind of clients that get you.  The ones that would willingly follow your anywhere, your tribe. The kind of clients that take your suggestions to heart and give you the most embarrassingly awesome shout outs.
  2. The okay clients, the ones that kind of get what you do, but often doubt. Maybe there are trust issues, maybe they’re just not ready to really take in what you have to offer. Maybe they seemed like good clients at the beginning, but months into it you wonder how much you’re really helping them.
  3. And then there’s the third type, the ones with a pile of red flags. You normally avoid them, but you know… that one time you were low on cashflow and decided to take them on against your better judgment.

Sometimes I get glazed gazes when I mention the code, sometimes a fire lights in the eyes. That’s the code in action! If you really get what I’m talking about, you’re my #1 client. And if you sort of get the idea but need further proof, read on – you’re my #2 client. If you’re already checked out, I give you permission to bail on the rest of this post. You’re just not in love with me, and that’s okay.

Your very own brandscaping code will filter out that #3 client, the one always stumbling over “getting” you. Instead of spending time chasing inquiries that don’t really want in your tribe to begin with, what if you could spend your time on the clients that are awesome? And awesome for YOU?

julie brandscaping code

The Dawn of the Brandscaping Code

I’m a huge fan of The Middle Finger Project – it’s a dream website for someone like me. Ash Ambirge has her stuff together. I took a class she put on a while back and while I don’t recall the exact quote, she’s the first one I heard define branding as a code. It was a copywriting class, so she was talking about setting up your words as a code. After ruminating on that for a while, I started wondering:

What if everything you do could be a code? What if your whole brand was a code?

– Britney Gardner

That’s where the Brandscaping Code was born. So I made up a word which means branding your business landscape. For most of my clients, their inner person and business work walk side by side. Small business owners are so often selling themselves.

verb branding your business landscape to match your inner game.

And now it’s time, my friends. Everything you do from here on out is part of your brandscaping code. Your photos, your words, your memes, your colors, your logo. It’s all a part of your code.

brandscape your business

Next time you’re replacing your banner photo on your homepage or updating your LinkedIn profile headshot, think to yourself, “Is this the kind of photo that will attract my best client?” When you’re brainstorming your next guest blog post, add this question into your process, “Will this article help or spark desire in my best client?”

Once you have “best” defined in your business, never again will you wonder.

Oh, and have you defined your best client yet? Need a little more help walking yourself through the brandscaping process? I’m enrolling Brandscaping: Really You, Really in Business right now. Just for you, the business owner ready to take it to the next level.

send me your brandscaping code examples


Britney Gardner bio photoBritney Gardner helps women feel beautiful.

On a mission to change the world one woman at a time, Britney aids women in helping feel great about themselves through modern women’s portraits so they can take that confidence and apply it to every area of their lives. From not-so-corporate headshots that help in branding your business to beauty portraits for every woman, we all need to up our investment in ourselves.

And really, who says you can’t mix business with pleasure?

After leaving behind a genetics major at UCLA, Britney started her first photography business at the age of 20 and hasn’t looked back. In addition to helping women feel beautiful in all they do, Britney is wife to another photographer entrepreneur and mother to a toddler complete strangers label both as “cute” and a “go-getter that must keep you on your toes” in the same breath.

Find Britney on InstagramFacebook | Twitter

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