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How to Merge your Work and Everyday Wardrobes by Megan Moran of @stylefoundrycle

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by Megan Moran

Minimize Your Closet to Maximize Your Wardrobe. This is a phrase I toss around a lot but on the surface can be a little confusing. What I mean by this is that you need to get rid of the pieces you don’t love and make better use of the ones you do…. Easier said than done, right?

One of the reasons people struggle to “maximize their wardrobe” is because they have a separate one for work and everyday. (Raise your hand if that’s you!) Not to worry I’ve got an easy system to help you merge the two so you have fewer pieces that are making more outfits for you:

1. First and foremost get excited (not scared) about the trend towards a Business Casual. Most companies (and therefore your clients) are leaning this way which is GREAT when it comes to maximizing your wardrobe. It’s so helpful because while you want to look put-together and dressed up for your meetings, you also want to match your client’s attire. With this change from business professional (jacket required) to a more relaxed look you’re expected to dress less formal- just like you do when you’re outside of work.

2. Focus on your tops: Having the right tops are the key to merging your work and everyday wardrobes. Your closet should be mostly filled with polyester blouses or classic sweaters because they can easily be dressed up or down. i.e. For work, you can wear your blouse with your dress slacks + heels + a statement necklace. But then on the weekends you can wear that same blouse with jeans + casual flats + and a simple long necklace. One piece working for both aspects of your life.

3. Keep your bottoms neutral: By keeping your bottoms neutral and letting your tops do the talking, you can more easily mix and match what you own into many different outfit combinations while limiting the pieces you can’t wear all the time. I suggest at the very minimum you have dress pants in: black, navy, and gray and jeans in: white and a dark wash.

4. Accessories make a difference: Accessories are the other key to transitioning your looks. A statement necklace can give your outfit that dressier edge and make your look pop whereas a long necklace can help tone down an outfit and make it a bit more casual. The beauty is that these relatively inexpensive pieces help you take one top and make it wearable for almost every occasion.

5. Remember: Every piece you own should make at least 3 outfits. I say this time and time again but it really helps you understand if a piece is too limiting in your closet. When you’re looking at a top or sweater think about how you could wear it to work, then on the weekends, and then for a date night. If the piece can transition throughout those activities and you love it- then it’s a keeper. Now granted not every single piece (like that sparkly top you only wear during the holidays) will be approved by this rule of thumb- and that’s ok! Just keep it in your mind as a general tip.

 

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Megan Moran, owner and wardrobe stylist at The Style Foundry, has spent the last 10 years helping busy business women take the stress out of getting dressed. From her one-on-one styling services to her virtual courses to her speaking engagements and TV appearances- if you’re looking for fashion help she’s your girl. Her goal is to help you streamline your closet, create unique outfit choices, and shop stress-free, so you can save you time, ease frustration, and feel confident in your clothes. Need help with your wardrobe? Let’s chat: megan@thestylefoundrycle.com | www.thestylefoundrycle.com

Leadership Lessons a Road Trip has Taught Us [Infographic]

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Sometimes we do not recognize or accredit the lessons we learn from the adventures in our lives. It can go unnoticed the skills we gain from life’s endeavors. There are many ways to begin to see the lessons we have learned, including through a road trip. Road trips have taught us valuable skills that we can start applying to our daily work and personal life.

When we hit the road, we have to make a plan on how we will get from point A to point B, that’s planning. Sometimes, the unexpected comes along and your tire pops, that’s adapting. We also have to communicate with our co-riders to make the trip successful, that’s collaboration. CarRentals has put together 8 leadership lessons learned from the road that you can see in full detail here. Check out an overview of each skill the road has taught us below.

 

Leadership Lessons Learned From Road Trips

Gender Differences in Online Video Consumption by Rena of @teambiteable

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by Rena – Biteable social media marketer

Consider this: users view more than 500 million hours of video each day on YouTube. After Google, YouTube is the second most trafficked site on the internet. With that amount of traffic generating that many millions of hours, it can be tricky to discern who is paying attention to your online video content.

There are lots of factors to consider when crafting your online video content for the right audience. Age, social media platform, and location are all obvious indicators that can help direct your video content. A less obvious element? Gender.

Online video consumption trends between genders vary widely. Here’s some background on gender differences in video consumption — and some things to consider when creating content for a specific audience.

 

Women Vs. Men: Who’s Watching?

Historically, women have shown more engagement in online social networks than men. A study by comScore in 2010 discovered that social networking sites reach a higher percentage of women than men: 76% of women visit a social network, versus 70% of men.

More significantly, women spend an average of 5.5 hours each month on social media, compared to 4 hours by men. This suggests that women are more engaged with the content being shown on social media — and more often than not, the content is video.

A more recent study verifies this trend. In 2014, another study measured gendered differences in Facebook engagement. This time, the trend was even more clear: 54% of women view photos and videos on Facebook, compared to just 39% of men; in fact, women consume entertainment posts at a rate of 43%, almost 10 points higher than men.

 

Online Video Consumption Trends

Overall, video consumption is on the rise in a major way. One estimate anticipated that 74% of all Internet traffic in 2017 will be video. Driven by mobile marketing, video is king. The takeaway here is that these statistics seem to suggest that more women engage with online video content than men. And this is true, but there are underlying trends that content creators should note.

Women and men have different preferences in the kinds of content they seek out. One study found that women generally prefer visual platforms, like Pinterest, Facebook, and Instagram — platforms where video is king. Men, on the other hand, are more dominant on text-based sites like Reddit or Digg. Some sociologists believe this difference is rooted in traditional gender roles: mothers have been historically responsible for taking family photos, and visual content online is the next evolution of that trend.

When it comes to marketing, however, the trends shift. Video advertising sees more traction with men than women: in fact, in one study, 50% more men than women interacted with video ads. What this suggests is that women consume content for personal and social reasons, while men look to videos for knowledge, and to learn about products and brands.

Check out this infographic for deeper trends in video consumption.

 

How to Craft Your Video Content

Your content should be true to you and your audience, rather than crafted for a specific gender.

Generally speaking, content that is inclusive, rather than exclusive, will always perform better. Certain video best practices will always reign supreme: clear visuals, an engaging narrative, and keeping your video short and to the point will lead to better views.

There are different types of video you can make for your business as a lead magnet. With this background, an explainer video or promo might do better with men than with women. Conversely, a behind-the-scenes or review video is going to score better with women.

Most importantly, where you post your video often matters more than what you put in your video. Social networks like Facebook and Instagram are video-friendly platforms that are sure to reach lots of women. If you want men to view your video, prioritize YouTube and LinkedIn.

With these platforms guiding your content strategy, you’ll be able to storyboard your video to reach the right hearts, minds, and eyeballs.

 

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Rena, Biteable social media marketer

Rena is a social media scientist in the Biteable Lab. Out of the office, Rena likes late nights and good coffee.

How to Promote Gender Equality in the Workplace [Infographic]

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Info graphic courtesy of Fundera

Gender equality is achieved when there is an even playing field in terms of opportunities for either gender in workplaces around the globe. And while our society has taken huge leaps in recent years to help bridge this gap, there is still a lot of work to be done. Inequality can be seen in a variety of industries in things like a pay gap, sexual harassment, gender biases and an absence of women in managerial roles.

For instance, did you know that while companies that have high levels of gender diversity are 15% more likely to outperform their competitors, only 38% of managerial roles are held by women? Data has proven that both companies and their employees benefit when women are given more of an equal say and help to lead the company in the right direction. But many companies are still behind when it comes to actually implementing best practices for inclusion.

In honor of equal pay day just around the corner (August 26th), the team at Fundera took a deep dive into the issue of gender inequality in the workplace, what employers can do to help mend this systematic issue and lessons women can learn from inspiring women who have climbed the corporate ladder in spite of all the roadblocks in their way.

 

Gender Equality In The Workplace

Debunking the Myth of Overnight Success [Infographic]

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Entrepreneurial achievement is a hot topic for many business publications. In fact, it can sometimes seem like the business world is obsessed with the extraordinary stories of overnight success. That’s why it’s important to remember that these stories are indeed unlikely and that we often don’t hear about the preparation work or even the multiple failures that successful entrepreneurs face before making it big.

Things change quickly in small business, as many founders will tell you. While startups offer opportunities for accelerated success, they also come with a high chance of failure. Though the emphasis is often put on the quality of the idea, the reality is that sudden success is usually the result of years of hard work—and failures.

The team at Credit.com retraced the journies of some of the most high profile entrepreneurs in the world. They found that many successful businesses began as humble ideas and went  through multiple iterations before becoming profitable. This might come as an ecouraging reminder to entrepreneurs to keep working, create realistic timelines, be flexible, and learn from each failure.

 

Overnight Success

Infographic courtesy of https://www.credit.com/

11 Ways Your Small Business Can Avoid The Summer Slump [Infographic]

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During summer months from June through September, 53% of workers report feeling distracted. This phenomenon is so common, it now has its own name — the summer slump.

The slump kicks into high gear as high temperatures and summer vacations become office commonplace. 25% of employees report actually feeling less productive during summer months, as they get weary and lose motivation.

Summer also marks the mid-year point, so employees who don’t have a vacation on the horizon will begin to experience burnout. Consequently, a majority of American employees report that they don’t think their employer does enough to prevent this burnout.

From Memorial Day to Labor Day, your business productivity can really suffer if you don’t actively engage your employees with nontraditional leadership ideas. Thinking outside of the box will pay off in the long run, so don’t be prepared to switch up routine and take risks during summer months.

Some unconventional tips include:

  1. Increase flexibility during summer months: Consider remote work days and summer hours.
  2. Relax your in-office atmosphere to reflect the slow season: Casual dress code, pet policies, and more can help your employees relax!
  3. Ditch tradition: Consider planning weekly events you wouldn’t have time to do in fall, such as offsite meetings and team building activities.

If you do see a decline in your workers productivity this summer, don’t panic. Remember that this phenomenon is common — but start taking steps to avoid it today. Read on for 11 tips from Fundera to avoid the summer slump.

 

11 Ways Your Small Business Can Avoid The Summer Slump

From Fundera.com

How to host an eco-friendly conference by Anja Dolphin at @IDentilam

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Registration at TED2017 – The Future You, April 24-28, 2017, Vancouver, BC, Canada. Photo: Marla Aufmuth / TED

by Anja Dolphin

Each year about 18 billion pounds of plastic enters the world’s ocean. Let that sink in…

Our throwaway society is having a serious negative effect on the environment and the only way we can make a change is if individuals and organizations start acting to reduce the amount of plastic and waste that they produce.

Think of the amount of waste that is produced from the thousands of conferences and events that are held every year. That’s a significant amount that could easily be reduced if conferences were designed with sustainability in mind.

Even small changes can make a big difference so when you’re planning your next conference here’s a few ways you make it eco-friendlier.

Choose your venue wisely

The venue where your conference will be held is perhaps one of the most important things to consider. You need to make sure that it has everything you need to make your conference a success and that it is the right size for the number of attendees. This doesn’t mean you can’t be conscious when choosing your venue though. Searching for venues that are committed to reducing waste and recycling is a good place to start. If the venue is devoted to being sustainable already, you will be able to work together seamlessly to create the perfect eco-friendly conference.

The location of the venue should also be thought-out and a local venue that is centrally located should be prioritized. This means attendees, suppliers and employees won’t have to travel as far thus reducing carbon footprints. Of course, this will depend very much on the number of attendees and where they are coming from.

Go digital

Conferences and similar events are known for excessive use of paper and materials. Whether it’s floor maps, programs, name badges, brochures or general marketing materials the industry tends to overdo it on the tangible resources.
With sustainability in mind when planning your next conference things such as reusable name badges, recycling materials from previous events, digital invitations and creating resources from recycled materials will all help in creating a green event.

Rather than using traditional marketing techniques change your focus to digital marketing to promote your conference. Social media, a dedicated website and email marketing works just as effectively as well as being faster and cheaper. A bold move such as going paperless and taking everything online will instantly make your event eco-friendlier.

Choose sustainable catering

Some may say that picking the perfect caterers is just as important as choosing the venue itself and they might be right. Food production involves a huge amount of materials and waste so it’s important, to make your conference truly green, that you pick a caterer who ethically sources local food and is dedicated to sustainability.

Using biodegradable or reusable plates, bowls, cutlery, cups and food packaging is also essential. These items are so readily available these days and it doesn’t mean that you have to forgo style or practicality.

Use solar power

Conferences use a huge amount of energy in lighting, sound and staging but using solar power can be a fantastic way to save energy. Most sound and lighting equipment can be run on solar power and an increasing amount of organisations are now using solar energy to power their events. Looking into implementing solar panels will take your eco-friendly conference to the next level.

Recycling bins

It may be the most obvious thing to think about but it’s vital to ensure that you have recycling bins scattered around your conference venue. Set up clearly labelled recycling stations making them unmissable so that attendees understand that sustainability is an important part of the conference.

It’s all well and good organizing a sustainable event but thinking about the aftermath and how you’re going to recycle the waste after the conference is just as crucial. Make sure you plan to send your waste to be recycled in advance.

Creating an eco-friendly conference is the perfect way to make a positive impact and encourage everyone to give back to the environment. Show your commitment to the cause by making it a dominant theme throughout the marketing for your event and whilst the conference is being hosted. If your attendees are aware of the sustainability policy they should hopefully turn up willing to help you make your green event a success.

 

Anja Dolphin
Digital at Identilam – the badging company

5 Things To Measure To Make Sure Your Web Strategy Is On Track by Tavasya Agarwal of @digitalpart

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by Tavasya Agarwal

It’s great to see what’s working but also why it’s working. This is why analytics tools are vital to the success of your digital marketing success. They tell you everything you need to know, such as how customers behave on your website, success from social shares and open rates from emails.

However, with all this information available, it can be easy to get lost in the data and end up using it wrong. What was once a source of great content can turn into an irrelevant resource, leading to increased exit rates and decreased traffic.

To prevent this from happening, this article will show you 5 things to measure in Google Analytics to make sure your web strategy is on track.

While there are plenty of other analytics tools available, Google Analytics is available to anyone, so everyone reading can see the best metrics to track.

 

1. Conversions

This is arguably the number one reason why you are using analytics in the first place. Conversions are important to measure because you can figure out where your traffic is coming from and where it is heading to.

Tracking conversions will help you make better marketing decisions. You can identify the keywords associated with your business so you can improve future campaigns, increasing your sales over time.

A conversion event is recorded in Google Analytics when a visitor takes the exact action you wanted to achieve. This can be loading up a specific webpage or purchasing a product from your store.

Google Analytics lets you track all sorts of conversions, including those mentioned above and custom events. To enable Google Analytics to track conversions, you must first set up goal tracking.

Which brings us to the next metric:

 

2. Goals

Goals in Google Analytics measure how well your website meets your target objectives. Examples include when a user watches a video for x-number of minutes or downloading a free eBook or PDF from your website.

Defining goals is important for any web strategy. Configuring them correctly can provide you with valuable information like the aforementioned number of conversions and also conversion rates and bounce rates.

Without this information, you cannot evaluate how effective your marketing campaign is.

To set up goals in Google Analytics, select Conversions > Goals > Overview > Set up goals. You’ll be taken to the Admin tab.

From here, you can either create your own goal or choose from a selection created by the community. There are thousands to choose from so you’ll likely find one that is relevant to you.

 

3. Traffic Sources

Another useful analytics metric, Traffic Sources shows you where all your traffic is coming from. It includes organic search traffic, traffic generated through paid advertising, referrals and social media. In this section, you can compare how each channel fares at generating visitors to your website.

Knowing where your traffic is coming from allows you to make adjustments to your web strategy. If you are doing well through one source, you can increase your efforts to make it even more effective at bringing in leads.

If you aren’t generated much traffic from another channel, you can investigate why this is and make improvements. This could be as simple as replacing the type of content shared through that medium or making a change to the entire approach.

To access Traffic Sources, select Acquisition > All Traffic > Source/Medium. You will be presented with a list of exactly where visitors are coming from and how they arrived there.

Engagement is key to success from marketing and this section can provide a lot of useful data to make sure your web strategy is on track.

 

4. Bounce Rate

This was touched upon briefly earlier in the post but here’s a more detailed look into it. Bounce rate represents how often a visitor enters your website and then leaves shortly after.

Generally speaking, Google penalizes websites with high bounce rates. It’s a sign that the website is either not relevant to the search query or that the content on the website is low-quality. This means that it’s important for each landing page to contain high-quality content to keep visitors engaged and satisfied.

However, bounce rate will vary between the different types of websites. For example, if your landing page instructs someone to call you and they do but they also leave your page, you will have a high bounce rate but still get a lead.

For the most part though, it’s important to keep an eye on your own to avoid dropping in Google’s search results.

You can view your website’s overall bounce rate by selecting Behavior > Overview. Bounce rate is displayed directly below the main graph. From here, you can narrow down to each individual page and discover its own bounce rate.

 

5. Behavior Flow

This final thing to measure to make sure your web strategy is on track is one of the most exciting features of Google Analytics. Behavior Flow lets you see the exact journey the visitor goes through once they have arrived at your site.

This is great information to have because you can see how customers are flowing through your marketing funnel. You can see which content is best at converting customers and which has a large drop-off rate.

For content that does well, you can push to promote this more to increase traffic and get more leads. For content that struggles with high drop-off rates, you can go back and make changes which will improve your funnel, reducing the drop-offs and start collecting more leads and conversions.

In Behavior Flow, this is all displayed in a flowchart. To get there, select Behavior > Behavior Flow. You’ll be presented with the flowchart automatically.

 

Conclusion

Analytics can be tough to get your head around, especially if you have never used them before. While there is lots you can learn, these 5 metrics within the easy-to-use Google Analytics tool are worth measuring by every marketing team to ensure the web strategy remains on track.

 

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Tavasya Agarwal is an analyst for Digital Authority Partners, a marketing and digital strategy company headquartered in Chicago.

Women in eCommerce: They Nailed It, Can You? Part II by Veronika Vaghina of @x_cart

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by Veronika Vaghina

A month ago or so I’ve written a post about successful women-owned eCommerce businesses and I’m so happy and proud that people still keep retweeting it.

At the IRCE conference in Chicago women came up to our team (I currently work at X-Cart) to chat about the post and our company policy: we do not make any difference about our client’s gender. We work with people.

So, I don’t feel like I have to stop with a single post: X-Cart has so many examples of women in eCommerce in store for you. And I’ve got this feeling that I just have to share their experience today to have more stories in the future. I hope the success stories will inspire you not to be afraid of selling online.

Ann N Eve

Anahid Sarkissian is the founder, owner and designer of Ann N Eve eCommerce store, selling Western Wear apparel and accessories for over 30 years, 15 (!) of them online.

Anahid handles all the operations and decisions herself — it’s her business, after all.

Anahid is a lucky woman: she adores her job. What is her job by the way? She’s creating exclusive one-of-a-kind designs for special occasions and also does wholesale and retail (even for celebrities).

Ann N Eve is a unique eCommerce store as Anahid mostly sells her own designs, and the prices are quite affordable. 😉 She is successful as she listens to her customers: they can request a longer or shorter length, color, waist size and such.

Anahid shows us that it’s possible to become demanded in every niche. But! You should love what you do.

 

mix4max

Annelies Liemburg, the owner of mix4max.com, has been in various types of businesses for more than 30 years, and mix4max.com is not her first online business.

Annalies sells all possible types of kitchenware. She doesn’t have a huge team. So all the members do what is necessary for the business: buying, calculating, writing descriptions, adding images, contacting customers, etc.

It is important for Annalies to provide customers with honest information and good customer service.

 

Trading Phrases

Morgan Battisti is the owner of Trading Phrases, an online store selling decals (check them out!).

Morgan and her business help people express their personality — both at home and in the office. You can find over 5,000 decals in the online store. Got an idea? Custom design is available, too. Contact Morgan’s team and create something unique together.

What is Morgan Battisti unique selling proposition [ https://www.x-cart.com/blog/unique-selling-proposition.html ]?

At Trading Phrases they offer a money-back guarantee — people are not afraid of purchasing from this store. They know they can get their money back in case they are not satisfied with what they buy.
Personal approach — custom design is available. Trading Phrases helps clients express their individuality.

 

I’m proud to be a part of these stories and, hopefully, once I’ll be sharing yours.

If you feel like you have something to share — feel free to contact me via Twitter. Let’s tell your story together.

 

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Veronika is a Marketing Manager at X-Cart. The company provides X-Cart, an open-source eCommerce platform, along with the full range of services for online business. In her spare time, she enjoys hiking and reading.

17 Signs That You are Ready to Leave a Corporate World Behind and Start a Business by @Tetyana_Art

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by Tatyana Artemova

A job isn’t just a job, it is who you are.

Imagine this: You have a highly paid job, nice and friendly colleagues, and everything seems just fine. For others. But not for you.

You are feeling irritated and unsatisfied with your job more and more often. You really hate the company bureaucracy and limitations at work.

But why?

Most people feel comfortable with all that stability and safety, but not you…

Don’t worry, you are OK. Probably it is time.

It is time to think about quitting your 9-5 and start building your own empire.

If you have doubts, check the list of 17 KEY signs that you are ready to leave a corporate world behind and dive into the exciting world of entrepreneurship:

  1. You wake up with negative thoughts about what you do

Each morning you have to put all the efforts to get prepared for a new working day and force yourself to go to the office. Not a very positive start, agree?

  1. Any thought about a corporate world is a nightmare

You feel depressed every time you get an email or a message in chat related to your daily job. Definitely, it shouldn’t be that way. Such feelings can lead to soon stress.

  1. You have no inspiration at work

New tasks and projects do not inspire you anymore. The only thought you have in mind when getting a new task is “Again to handle this…” If it happens, you should quit.

  1. You don’t have a desire to generate new ideas and solutions

You are ambitious and creative enough but no new ideas are coming to your mind when it goes about your daily job.

  1. You are waiting when the working day is over

Every morning you start thinking about the evening. You wait for an opportunity to leave this boring office atmosphere and spend time generating new ideas, writing your blog, reading books, mastering skills, listening to online courses, and just dedicating time to self-growth.

  1. You don’t understand your top management

You are told that you have all the freedom to implement your ideas, but in fact, it is not really so. The vision of your bosses differ from what you have, so there is no reason to stay there longer. It is time to become the boss of your own life.

  1. You never feel appreciation on what you do

If you do not feel valued and your work is not appreciated, you will never have the desire to do more for this company. So, think about the change.

  1. No rest even during the day-offs

If you often feel stressed at work and cannot recharge your batteries even after the weekends, this can result in psychological disorders. There is no job in the world that should harm your health and bring negativity to the daily life.

  1. You are not getting new skills

If you spent a year or more at the company and there is no development and self-growth for you, it is time to leave and start developing new skills, mastering new languages and growing.

  1. You are not productive

Productivity at work is closely connected with positive thinking, motivation and personal goals. If you don’t have all these, your productivity will be low and you will hardly enjoy the process. In this case, you are ready for a change!

  1. You work hard but see no results

Have you noticed how much efforts you put to your work, but see no results? Definitely, it depends on the goals you have, but without regular results, you can burn out quickly and see no light at the end of the tunnel. Maybe, you feel tired or just doing something that is not your calling.

  1. You don’t have a private life

You forgot about the time you spent with family and friends because of your job. You feel stressed about no private life at all. This is the sign that you should change your life completely.

  1. Your goal is to bring more value rather than get the status “Employee of the month”

If values and principles mean more for you than money and status you should definitely move forward and create something great outside of your current corporate structure. Probably you’ve already started to share useful content on your social media or even run your own blog, so it is time to think about scaling up.

  1. You don’t feel happy doing what you are doing

If you don’t enjoy the process and do not invest energy in what you are doing daily, you will never feel happy at work. So, why to continue this?

  1. The atmosphere at the company is negative

If the atmosphere at the company is depressing, people are constantly complaining and the only talks with colleagues are about negative aspects of work, there are two possible ways out – either to improve the situation and start an inspiring team or quit the game and leave the company.

  1. You dream about financial and personal freedom

The more you work the more you feel imprisonment and think about new opportunities, dream about traveling and planning your life the way you want. You can control your life, just take the first step and you’ll see the results.

  1. You are always inspired thinking about your own business

If you get energy talking to people who create, if you dream about your own project where you can control everything, take the first step to start your own business.

And finally…

If you feel inspired by entrepreneurship, business ideas, and bringing value to society – unlock new horizons and start building your company in order to make this world better.  Always believe in yourself because you were created for something BIG!

 

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About the author:

Tania Artemova is a Founder at IStartHub, an online platform for entrepreneurs where everyone can find coaches, business ideas and inspiration.

Instagram – https://www.instagram.com/istarthub/

Gravatar email – art.tetyana@gmail.com