Author: Jane Tabachnick

Jane Tabachnick is a digital marketing and publicity consultant and book publisher. She works with savvy entrepreneurs and enlightened professionals to help them tell their story, become published authors, and create greater visibility, buzz, and profits. Jane is eternally inquisitive and is working on perfecting her gluten-free baking. She has been named one of the top 100 people online by Fast Company. As an ambivert who has often been featured or quoted in the media, she still prefers to help her clients get visibility. Jane is the creator of a program on Sustainable Design Entrepreneurship at NYC’s Fashion Institute, where she is also an adjunct professor. Her next book, Irresistible Influence, will be published in Spring 2017.

Why You Need to Use Stories in Your Nonfiction Book

Image by Markus Winkler from Pixabay by Jane Tabachnick Our brains are wired for stories. They can create an emotional connection and are easier to remember than text or facts. Your nonfiction book will be much richer if you include stories in it. You may have a compelling methodology, philosophy, or message; the reader will […]

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Five Reasons to Self-publish Your Book by @JaneTabachnick

by Jane Tabachnick | Featured Contributor  Authors often wonder whether they should seek out a traditional publisher, or self-publish their book. There are pros and cons to both avenues of publishing, so it’s important to understand them before making such an important decision. You may think you need the know-how of a publishing house behind […]

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Don’t Keep Your Book to Yourself by @JaneTabachnick

by Jane Tabachnick | Featured Contributor  You’ve written your book and you want to profit from it as much as possible. I get it. You worked hard and you deserve to profit, but don’t go after short term gain when you can hook bigger fish. I speak to aspiring authors who are focused on the […]

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How To Use Your Book As A Lead Generation Tool by @JaneTabachnick

by Jane Tabachnick | Featured Contributor  Have you written a book, or perhaps you are thinking of writing a book? You may have heard it said, a book is the new business card, but you wonder how will it help get you business? I wrote about this in an earlier post – 4 Ways Writing […]

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Why Women Who Hate Self-promotion Need to Write a Book by @JaneTabachnick

by Jane Tabachnick | Featured Contributor  Do you ever struggle with self-promotion? If you are like most women entrepreneurs and professionals, you worry that you’ll come off as boasting or a braggart. Maybe you fall into the ‘confidence gap’ identified by journalists Claire Shipman and Katty Kay where even as a highly-qualified woman you doubt […]

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