by Jane Tabachnick | Featured Contributor
Our brains are wired for stories. They can create an emotional connection and are easier to remember than text or facts.
Your nonfiction book will be much richer if you include stories in it. You may have a compelling methodology, philosophy or message; the reader will benefit more and remember it longer if you include stories. A rich, textured, multisensory experience with a beginning, middle and an end, is much more enjoyable and memorable than straight theory.
I don’t remember a lot of what I learned in history class, but the stories my teacher shared with us about a historical figure, have stuck with me long beyond any textbook learning. The same will be true for stories you include in your book.
It’s important to carefully select the story or stories you include in your book; choose a story that your ideal reader will identify with, as well as one that showcases your best client work and results.
Here is how a story can enhance your book:
Demonstrates how the rubber meets the road; your book outlines a message, concept or theory that you are telling the reader about it. Showing is more compelling than telling! Your story shows the reader your concept in a real-life situation, making it easier for them to relate to it.
Allows readers to see themselves in your story; a well-chosen story is relatable to the reader as it helps them walk in the shoes of your client/hero and see themselves working with you.
Provides social proof. Your story shows how you helped a client go from problem to solution easily and quickly, providing proof that serves like a testimonial. It shows that you have done it successfully for the client in your story, and your reader will now know you’re capable of doing it for them.
Demonstrates to the reader you can help them go from where they are, to where they want to be, as evidenced by your well-selected case study. A well-written story will be so real that the reader can taste the result. They will see you as the one who can help them get the same result for themselves.
A well-chosen story is relatable. It confirms for the reader that you understand them and their problem. It shows that you know the solution, and have helped others working with you, overcome their challenges and obstacles.
Remember, as the native American proverb says, ‘She who tells the best stories rules the world.’
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Jane Tabachnick is a digital marketing and publicity consultant, and book publisher. She works with savvy entrepreneurs and enlightened professionals to help them tell their story, become published authors, and create greater visibility, buzz and profits.
Jane is eternally inquisitive and working on perfecting her gluten free baking. She has been named one of the top 100 people online by Fast Company. As an ambivert who has often been featured or quoted in the media, she sill prefers to help her clients get visibility.
Jane is the creator of a program on Sustainable Design Entrepreneurship at NYC’s Fashion Institute where she is also an adjunct professor. Her next book, Irresistible Influence will be published in Spring 2017.
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