by Monika Beck | Featured Contributor Are you an author who wants more readers? Your website could be your best asset to get more people to read your books. Unfortunately, most author websites are epic failures. If you are waiting for a publisher to sell your books, you are in for a huge disappointment. No […]
by Monika Beck | Featured Contributor If done right, your marketing materials will help you differentiate your business. Successful entrepreneurs understand the ways marketing materials can help: Create a more established image about your business. Attract more clients. Build a stronger brand. Increase credibility. Make you more memorable. It is no surprise that you want […]
As web technology evolves, so do website requirements. The Internet has shifted the importance of being mobile friendly, especially with phones and tablets now being more common for internet use than desktops. This dramatic evolution has meant websites have had to change their ways in design, development, and layout – in order to keep up […]
by Monika Beck | Featured Contributor Selling to a business is different than selling to a consumer. It’s no surprise that a B2B website should have a different design from a B2C website. For best results, the two different types of businesses require different types of websites. Here are some of the most important differences […]
by Monika Beck | Featured Contributor Search engine optimization (SEO) and pay per click advertising (PPC) are two powerful tools to market your website. Each has its own strengths. Understanding how to leverage both approaches will create the strongest outcomes for your business. When deciding which marketing approach is right for you, consider these three […]
by Monika Beck | Featured Contributor You want to protect your big idea, right? As you grow your business, you will find yourself sharing business ideas with others increasingly often. Talking about your company with potential investors, customers, and colleagues is critical to growth. On the other hand, sharing your business ideas exposes your company […]
by Monika Beck | Featured Contributor Prepare your company for success by learning from others’ mistakes. Avoid these common website marketing pitfalls. Developing and maintaining an online presence can seem like a daunting task. However, faced with so many options, it’s crucial that your company is able to stand out from the competition. There are […]
by Monika Beck | Featured Contributor Every new or existing business needs a professionally done and optimized website. For people who have never owned a website before, the procedure for starting one is usually seen as a daunting task. The following are tips for designing and coming up with your first business website. Have a […]
by Monika Beck | Featured Contributor Marketing is never an easy task. Once you find something that works, it isn’t guaranteed to work forever. That’s why you need website goals and objectives. You want your website to perform well. You want sales, loyal customers, and more phone calls or emails from potential leads. Guess what? A […]
by Monika Beck | Featured Contributor Do you every think about what makes a business more successful than another? Many entrepreneurs struggle to find out what makes a business successful. There are a plethora of things that contribute to making a business successful such as starting the company in the right place, at the right […]
