Coach & Speaker Mira Swarup Turned Her Passion into a Successful Business

Coach & Speaker Mira Swarup Turned Her Passion into a Successful Business

“Embrace the Journey and Keep Learning.”

Coach, speaker storyteller, and serial conversationalist, these are just a few of the ways Mira Swarup, founder of Mira Swarup Impact Communication, describes herself. Like many entrepreneurs, her journey has been a roller coaster with many twists and turns. While training corporate professionals in etiquette and grooming, Mira saw a gap in the way people were taught to conduct themselves. She realized that telling people how to act is not the same as training them. People struggled because being a particular way seemed like an act to put up for a while.

There had to be another way.

As a coach and speaker, Mira helps business professionals gain Impact and Influence by shifting how they communicate and present themselves.

She Owns It recently had the opportunity to interview Mira and find out more about her story and her entrepreneurial journey. Read on to find out more.

What stage were you in your career when you came across this idea and decided to pursue it? Have you always been an entrepreneur?

After some introspection and realization, I pondered over the concept of entrepreneurship and made the decision to go with it at a pivotal point in my professional life. Taking the leap, I bid farewell to the corporate world and entered the realm of entrepreneurship with a clear vision and a strong sense of resolve. With this choice, I changed the direction of my career significantly from working for renowned establishments to starting and running my own business.

I became aware of a critical need in the professional world during this reflective time: Many people had trouble with interpersonal and effective communication, regardless of their field or status. Although these abilities were necessary for success, they were frequently underutilized or undeveloped, thence began my entrepreneurial journey, sparked by this realization.

I found my true calling as an entrepreneur focused on communication coaching. This transition from a corporate professional to an entrepreneur dedicated to empowering individuals and professionals through impact communication has been a fulfilling journey thus far and motivates me to plan miles ahead.

What was your first entrepreneurial venture?

This is my first entrepreneurial venture which started by offering tête-à-tête coaching sessions and later expanded to include workshops, training programs, and online courses to reach a broader audience. Today, we ensure our offerings are globally accessible via online platforms and the incorporation of digital tools. The intent is to have a significant impact in the field of communication training by staying innovative and individualized while also keeping in line with the changing needs of the professional community.

Every entrepreneur has a goal and a problem that they’re trying to solve. What was the inspiration that started your journey?

My entrepreneurial journey began with the desire to use impact and effective communication to help professionals and individuals realize their full potential. I realized that while many people struggle with communication skills, they are essential for success in both their personal and professional lives. My goal was to close that gap and provide others with the tools they needed to communicate effectively and with confidence.

My desire to use effective communication to have a significant impact on people’s lives was the driving force behind my decision to become an entrepreneur. My military upbringing has taught me the value of social presence and etiquette. While working in the healthcare sector, with some of the biggest names, I came to the realization that there was more I could accomplish with my potential, something that could truly fulfill me.

The observations I made while working as an etiquette and grooming trainer were what really motivated me to create different training programs. I noticed a gap in the way people were taught to conduct themselves as if being kind and well-groomed were just a coat to wear in an executive setting. This made me realize that “telling” wasn’t “training,” and I started looking for ways to assist people in becoming aware of themselves. It wasn’t just a business decision for me; I wanted to help people present themselves more powerfully both personally and professionally.

My mission is still driven by that inspiration, and I’m appreciative of the chance to improve so many people’s lives through my initiatives.

Does your company help the community where it is located?

We are significantly and positively impacting the community in a number of ways, beyond our base location in the National Capital Region of India.

Our deliverance focuses on Improving Communication Skills through impact communication training and the provision of tools for effective communication. We believe in fostering stronger interpersonal and professional ties within the community and boosting Leadership Development by supporting entrepreneurs and Building Inclusivity amidst Diversity.

We constantly work towards encouraging freedom of expression by catalyzing active involvement in community discussions, supporting new initiatives, and Conflict Resolution. This improves lives on a personal and professional level thereby strengthening the community as a whole.

This venture allowed me to combine my passion for communication with my desire to make a positive impact on people’s lives, both personally and professionally. It marked the beginning of my journey as an entrepreneur dedicated to helping others succeed through effective communication.

What business advice would you give your younger self?

I would advise my younger self to take cognizance of one’s talents and overcome anxieties related to making first impressions; hold fast to your principles and the constructive influence you wish to bring about. Simultaneously, devotedly pursue education and seek guidance, this holds the secret to realizing your greatest potential.

Becoming an entrepreneur is a wonderful way to combine resilience and self-discovery. Brave failures remember that every obstacle presents a chance for growth and learning, embrace a community that is encouraging, where you can freely discuss your goals and disappointments, and finally, have faith in yourself & the vision for your business.

Let your guiding light re-iterate that success is about making a difference in other people’s lives, not just about making money!

What’s the best book on entrepreneurship that you’ve ever read?

Numerous excellent books exist on entrepreneurship, each with its own special insights and knowledge, but if I had to pick one, “The Lean Startup” by Eric Ries would be my choice.

The book is an ideal platter for young entrepreneurs ready to venture or improve their company’s agility and adaptability in this fast-paced world. A particularly practical insight is that of creating a company by methodically testing hypotheses and modifying your strategy in response to feedback from the real world. It highlights how crucial it is to experiment quickly, learn from mistakes, and develop a long-term business plan.

The Minimum Viable Product (MVP) idea, which encourages entrepreneurs to create a scaled-down version of their product or service to test their ideas with actual customers is one of the book’s main lessons. By doing this, risk is reduced and it becomes easier to calculate the supply that the market will actually demand or buy.

What book do you think everyone on your team should read?

“Drive: The Surprising Truth About What Motivates Us” by Daniel H. Pink

To run an effective team, it is imperative to better understand the motivation of employees as well as co-workers. The author makes a strong case for the ineffectiveness of traditional reward and punishment systems, particularly in today’s knowledge-based and creative work environments.

People are frequently driven by a desire for autonomy in their work, the chance to master their skills, and a sense of purpose beyond simply making a living. This is done by looking at the world through the lenses of autonomy, mastery, and purpose. Improvement in job satisfaction and productivity can be achieved by better aligning tasks at hand and goals with true motivations by grasping these principles. This book has the potential to improve both individual and team dynamics.

If you had one piece of advice for someone just starting out, what would it be?

“Embrace the Journey and Keep Learning.”

Success is an adventure with constant highs and lows. Remain observant and receptive. Seek out fresh insights, abilities, and encounters. Invest in yourself via self-study, mentorship, or formal education.

It is critical to be flexible and, hence, persist and adapt. Develop deep connections with supporters, peers, and mentors. Be in the company of people who share your vision and who are able to provide support and direction when required.

Your passion will help you stay committed and focused even in the face of difficulties. With the correct attitude, a dedication to learning, and persistence, you will be better equipped to accept the journey and maintain your curiosity while developing dynamically.

Is there a businessperson you most admire?

Undoubtedly, one name that frequently comes to mind when thinking about inspirational women entrepreneurs is Oprah Winfrey. It is truly amazing how she overcame a difficult and impoverished upbringing to become one of the most powerful and prosperous women in business and the media.

Commencing her career as a local radio host to hosting “The Oprah Winfrey Show”, she has dabbled in publishing, film production, and philanthropy in addition to her media empire. Her charitable foundation, the Oprah Winfrey Leadership Academy for Girls, and other programs have allowed her to make major contributions to healthcare, education, and other social causes.

She is a truly remarkable woman entrepreneur who has inspired countless people all over the world with her dedication to storytelling, education, and empowerment.

What do you think is the single most important quality in an entrepreneur?

Resilience is arguably the most crucial attribute of all – the capacity to adjust to new situations, learning from mistakes, and enduring hardships. I believe resilience is essentially the cornerstone around which other entrepreneurial attributes like inventiveness, flexibility, and tenacity are constructed.

Entrepreneurship comes with a bag of obstacles, failures, and uncertainty. It’s almost a given that every endeavor may not succeed, and mistakes do occur. Any business environment is ever-evolving, and one needs to possess the ability to adapt to those technologies, shifting consumer preferences, and dynamic market trends.

A resilient leader will be an inspiration to their team and instill enthusiasm in the face of distractions, rivalry, and unforeseen interruptions

What can you tell our readers about what’s next for yourself and your company?

There are exciting prospects ahead for my business and for me personally. I have an insatiable desire to advance as an entrepreneur, and this enthusiasm permeates all of my business ventures.

Expansion is definitely on our cards to enhance our influence and reach. This could entail expanding into new markets, providing more services, or creating cutting-edge offerings to better assist our clients. Whether it’s through partnerships with subject matter experts, industry conferences, or advanced certifications, I’m dedicated to lifelong learning.

A vital component of success is collaboration. We welcome strategic alliances and partnerships that can enhance our company with new insights and complementary capabilities. That said, we will keep concentrating on comprehending changing needs and offering specialized as well as customized solutions to cater to our client-centric approach.

We are proponents of giving back to the community. One of our top priorities is figuring out how our business can benefit social causes and the communities where we operate. By increasing the
resources available, encouraging relationships among members, and giving aspiring business owners and communication specialists the chance to be mentored, we hope to fortify our community.

We are enthusiastic about the journey that lies ahead and the chances we have to significantly impact our clients’ and the community’s lives. We shall continue sharing interesting insights and tips in the impact communication space through articles, hosting webinars, giving speeches, and through our social media handles to ensure a larger impact.

Want more inspiring interviews?

Learn how Lisa Bradley & Cameron Cruse of R. Riveter are on a mission to empower military spouses and support service members. Read a Q&A With Lorie Spence Co-Founder of Bridge Medical Communications. Find out how CEO Elyse Dickerson pays it forward by helping other women succeed. All of these and more are part of our interview series spotlighting successful women in business.

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