by Cristina Trinidad | Featured Contributor
Let’s face it, we are all struggling with balance, time and constantly keeping the creative fires burning. Content creation is not a one and done enterprise. In fact, your entrepreneurial success depends on how well and how often you feed that content monster.
I work a full time corporate day job, a wife and mother to two boys, run a blog and social media coaching business, guest post frequently for The SITS Girls, have a podcast and I am working on a branding e-course. To add even more pressure to that? I am in the middle of a house move. How can anyone manage to create solid content amidst all of that? Where do you keep your head, or is it always a fog of SEO, blog posts, the latest social media trends, tonight’s dinner and tomorrow’s report deadline?
Come sit by me and I will share all of my secrets. Well, it’s just one secret, the one to rule them all (if you’re into The Lord of the Rings you’ll be even more intrigued).
Multitasking is your downfall.
Sure, smartphones allow us to access email, respond to a tweet, share a Facebook status and snap a gram, but are we really focused? Studies show that heavy multitaskers are less competent at doing several things at once than light multitaskers. So what does this mean for blogging?
Simple. We batch. You wouldn’t bake just one cookie would you? No. You bake a dozen or two. You get all of the flour, and all of the baking soda, extra chocolate chips (maybe that’s just me) and all of the ingredients and bake up that one batch to create the perfect cookie. Batching your work is similar. Here is how I do it broken up by each day of the week.
Monday: Writing. Because it’s the start of a new week, this is my day to stare at a blank screen and create. If I only have an hour, that’s ok. I spend that entire hour writing blog posts. There are times I use this block to craft the messages around social media posts if I am launching something that’s bigger than a blog post.
Tuesday: Scheduling. I manage multiple social media accounts and that takes focus to share the right content to the appropriate platforms. Personally, I use Buffer, Tailwind and Hootsuite to get all of my scheduling done. This also includes reading my Feedly to share content I think my followers would find useful, helpful or timely.
Wednesday: Brainstorming. The middle of the week, the middle of everything and I want to live in the eye of that storm and brainstorm all of the posts that I want to write for my blog and pivot those titles to share as guest posts (That’s another tip. Why re-create the wheel, right?).
Thursday: Images. I usually work on image creation on Thursdays. Why? Because it’s close to Friday and I like to get the party started early. Creating images is fun for me, especially now that I use Canva. I have pre-set templates optimized for Facebook and Pinterest. Lately I have been including pull quotes from the post itself so that I can share my blog posts on Instagram, too.
Friday: Newsletter. This is the day that I connect with my readers via an exclusive email to them. I share a social media or blogging tip, and a little bit about what’s going on with me personally. I am a big advocate of fostering real, authentic community with those people who sign up to my VIP list. I think we forget just how personal email is. It’s just you and the other person, completely captivated by what you’ve written. Ditch the RSS feed driven email, and get personal.
Saturday: Photography. If the weather is nice, I’ll go for a walk and snap photos that I can use in my blog posts. It makes my blogging experience that much better because I never have to worry about copyright issues. Of course, there’s always morguefile.com and unsplash.com. Heck, I’ve even used Canva’s paid images. But the personal ones are always better and with a smart phone, they’re usually better than the paid ones anyway.
Sunday: To-Do List. I spend time thinking about the week ahead and write down all of the things I’d like to get accomplished. Sometimes, that list is long. I just let myself free write here to get it all out on the paper. Then I go back and categorize the list by type. For example, “My blog”, “The SITS Girls”, “Blessed Is She”, “She Owns It”, “Branding ECourse”, “Email”, “Family”, etc. After prioritizing each category, I skim the top one or two and that’s my “must get done” for the week.
That still doesn’t mean that there isn’t a post it note pad on my nightstand to catch all the ideas that could (and do) spill out in the middle of the night.
Lately, I’ve added meditation to my weekly routine. Just 10 minutes everyday via the Headspace App. I can’t tell you how it’s totally energized and calmed me at the same time. It’s a must have in your content creation arsenal.
That’s how I get it all done, every week.
What do you think about this batching thing? Could you start it this week? Let me know how you progress. Keep me posted!
Cristina Trinidad is full-time all the time. A wife and working mother of two children, she recently launched a blog and social media coaching business centered on being social without losing yourself in the process. Cristina enjoys helping other bloggers get noticed, or providing just the right prescription to manage their brand online.
What gets more eyebrow raises though, is that she is also a classically trained opera singer from the age of 13. It was all Madonna and Whitney Houston covers before that! She is of Puerto Rican descent and grew up in Bushwick, Brooklyn – so she’s got just enough edge to keep her safe.When not blogging at Faithfully Social you can find her on Pinterest, Twitter, Instagram and Facebook.