My client was telling me about this one time back in 2007 when she attended a party at Crains that year. The room was full of men, C-Level Executives and a few women….very few women. Enter 2021 and more women are putting on their CEO hats and launching brands or expounding on an existing one. Many of my fellow business owners are learning the tech, marketing and SEO skills needed to get their websites more SEO visibility. Maybe they are hosting a virtual talk, being interviewed on a podcast or dabbling in building a YouTube channel. Social media is more than just a place to share baby photos.
We are connecting online virtually, now and forever more, across all industries and if you’re lucky enough to work from home then you are still client facing except now it’s over ZOOM and Google Hangout. Even I pivoted when the pandemic hit me hard in March last year. I was on location for NBC Law and Order -SVU and we had just done a take in a Bronx neighborhood when the assistant director wrapped our show for the day. I found out later on the News that a Covid-19 case tested positive at a public school near our shoot and as I unpacked my kit I had no idea when I would pick up my makeup brushes again.
So I started promoting virtual beauty sessions through my business and worked with clients online. Many of whom I have never met in person. San Francisco, Atlanta and Canada were some of the locations where my clients were based. I was feeling useful and actually having fun connecting virtually and being resourceful as a business owner.
The way you look on camera represents your overall story, image, energy and brand. Never has there been a more important time than right now to learn how to get that makeup and image done right. Collaboration over video conferencing like Zoom will continue to rise as more companies restructure the office and how you look and sound on these platforms have never been so important as they are now. How are you showing up?
Maybe it’s ok for you to wear chapstick and a top knot but would that be ok for a job interview?
A friend of mine refused an invite over Zoom because she said that the weekends were her “down” time and she was burned out from all the meetings during the week for work. Totally understandable. Another friend I tried to call on a Saturday afternoon but within minutes she excused herself as she was busy crafting her newsletter and was “in the zone” Anyway you slice it we are always online.
Personally and professionally I feel like I’m busier now than I was when I had a 9-5 job and my ideation and content creation for my brand video marketing has never looked better. I launched my first online program last October called The Dynamic Video Blueprint and my clients loved the coaching I did around image and makeup for camera so much that I’ve designed a facebook challenge!
Sign up for FREE 5 Days to Makeup & Shakeup your Videos Challenge
which begins January 25th 2021.
During this exciting and easy challenge you will:
- Discard old outdated methods and learn new techniques
- Get simple and best looks for your on camera videos
- Reveal an updated polished look that you can do in minutes
P.S. Did I mention that you’ll only need minutes each day to complete this challenge (on your own time)?
And did I mention that I’ll be choosing winners at random and giving away daily prizes just for participating?
Plus, one lucky person will win the GRAND PRIZE worth over $1,550
I believe as women we should support each other in our success in any way we can. When one of us wins we all win because it reinforces that anything is possible if we are willing to do what it takes. Let’s do what is necessary to stretch ourselves and grow toward even bigger goals in 2021!
See ya online!
Sue Perez the Dynamic Video Coach- is an Emmy Award winning television makeup artist with 3 decades of video production experience-both behind the scenes and in front of the camera. Some productions and shows include NBC4NY, New York Live TV, Open House, Sunday Night Football, HBO, The Doctor Oz Show and Law and Order SVU.
She created her own company Beautyphonics in 2014 to bring highly
skilled education to other beauty professionals and brands seeking her expertise. Her first book Beneath the Makeup-12 Lessons to Empower and Inspire You became available on Amazon in the spring of 2019.
Sue has been a beauty expert contributor on topics from wellness and beauty to makeup products for Dermstore, Oprah Magazine, and Fab Fit Fun and a featured contributor for SheOwnsIt.com a website that celebrates female entrepreneurship with monthly creative, uplifting and success driven content.
In March of 2020 she stepped into her business full time working with women entrepreneurs who needed personalized beauty sessions and consultations over teleconferencing and Zoom.
In October of 2020 she pivoted her brand and launched a 5- week program to answer a need in the marketplace for entrepreneurs who were seeking more direction with improving their image, content creation and brand messaging on video with Dynamic Video Blueprint.
Her interview for the apple podcast Field Guide to Awesome by business coach Trina Serrecchia is inspiring and she offers her views on mindset challenges, finding confidence and why she is so committed to helping women entrepreneurs to step into their power and unleash their brands on video.
Her most recent interview was for LATINAS on CUNY-TV, Sue talks about the importance of your image over Zoom and shares her best advice for making your presence memorable online.