Author: Sue Perez

Sue Perez the Dynamic Video Coach- is an Emmy Award winning television makeup artist with 3 decades of video production experience-both behind the scenes and in front of the camera. Some productions and shows include NBC4NY, New York Live TV, Open House, Sunday Night Football, HBO, The Doctor Oz Show and Law and Order SVU. She created her own company Beautyphonics in 2014 to bring highly skilled education to other beauty professionals and brands seeking her expertise. Her first book Beneath the Makeup-12 Lessons to Empower and Inspire You became available on Amazon in the spring of 2019. Sue has been a beauty expert contributor on topics from wellness and beauty to makeup products for Dermstore, Oprah Magazine, and Fab Fit Fun and a featured contributor for SheOwnsIt.com a website that celebrates female entrepreneurship with monthly creative, uplifting and success driven content. In March of 2020 she stepped into her business full time working with women entrepreneurs who needed personalized beauty sessions and consultations over teleconferencing and Zoom. In October of 2020 she pivoted her brand and launched a 5- week program to answer a need in the marketplace for entrepreneurs who were seeking more direction with improving their image, content creation and brand messaging on video with Dynamic Video Blueprint. Her interview for the apple podcast Field Guide to Awesome by business coach Trina Serrecchia is inspiring and she offers her views on mindset challenges, finding confidence and why she is so committed to helping women entrepreneurs to step into their power and unleash their brands on video. Her most recent interview was for LATINAS on CUNY-TV, Sue talks about the importance of your image over Zoom and shares her best advice for making your presence memorable online. https://www.youtube.com/watch?v=2MhNNLResyE&t=1040s

How to press the reboot button in your business. by Sue Perez of @Beautyphonics

  Are you sick of hearing the phrase Global Pandemic as much as I am? It forced everyone out of their comfort zones and virtually reconstructed how we communicate..no pun intended. Even some of the biggest publicly traded companies in the world have had to “Pivot” and as entrepreneurs and small business owners we had to […]

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Allow Beauty to Capture your Heart and Mind by Sue Perez of @Beautyphonics

by Sue Perez | Featured Contributor With days to go until 2020 everyone is getting their gift shopping done and attending those Holiday Parties. But as entrepreneurs we are planning. The activities we are doing now in December yields fruit 60 sometimes 90 days later. I have my schedule laid out for the next 4 […]

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Don’t let your Beauty Burn Out by Sue Perez of @Beautyphonics

by Sue Perez | Featured Contributor   Yep, it’s that time of the year AGAIN. We are all scratching our heads wondering where the year went. It literally just flies by. If you are like most entrepreneurs than you are managing your calendar daily ticking the boxes of what got done at the end of […]

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Sometimes Beauty comes with Strangeness by Sue Perez of @Beautyphonics

by Sue Perez | Featured Contributor   Jack O’Lanterns, black cats, flying bats and witches brew. Creepy ghosts, nine legged spiders are some of the things I wish for you. Tasty cookies, frosted candies, chocolate covered dreams in your hands. It’s Halloween again and new makeup trends! Are you ready to play my friends? ( […]

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Make space for Beautiful things to happen! by Sue Perez of @Beautyphonics

by Sue Perez | Featured Contributor   September is the month of going back to school and it reminds us that soon, yet again the hawk of winter will be swooping back in. I always cherish my memories of renewal this time of year. I also take stock and make changes where needed. It’s late […]

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All Girls Crush on Clean Beauty by Sue Perez of @Beautyphonics

by Sue Perez | Featured Contributor When I use lip balm I like my lips to feel hydrated so I never use anything that has petrolatum. That ingredient is essentially what is in Vaseline, and it’s used in diaper rash ointment because it’s an excellent barrier against moisture. I always look for essential oils inside […]

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How to get your Glow on with Summer Time Beauty by Sue Perez of @Beautyphonics

by Sue Perez | Featured Contributor It’s vacation season and everyone is getting their glow on, either at the beach, by the pool, the roof, or with the use of (my personal fave) self-tanning body moisturizer.  I work mostly with celebrities and on-air talent and when they land in the makeup chair at 3:20am, one […]

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