How To Identify Your Niche On TikTok & Create Viral Worthy Content!
Are you one of the millions of people who scroll on TikTok for hours, knowing that you can create content just as, if not more engaging than the people you are watching? You are not alone. The largest percentage of TikTok users are simply viewers, whilst the creators get to benefit from the fame and fortune that TikTok has generated for them. The truth is, we all are capable of becoming successful TikTok creators. The trick is to find your niche and make valuable content for the target viewers. Sounds easy right? Well, there is a little bit more to it.
Get rid of any ideas that make you think it is too late to jump onto the TikTok influencer bandwagon. TikTok is one of the most effective platforms to date, giving users a space to showcase their individuality and likeability for the best audiences. This could be you, and in this blog post, we will share how to get started and eventually create viral-worthy content to give you the recognition you deserve!
Follow your passions
First things first, if you truly want to make it as a TikTok creator, you need to be making content based on your passion. Finding out what your passions are is a big deal in itself. It may take some time, but it will all be worth it when you know what will drive you the furthest. Creators who follow their passions and create content surrounding this perform the best and benefit from the fame and riches that TikTok has helped them to achieve. Spend a good amount of time figuring out what you are passionate about. Once you have clarity on this, you can proceed to the next stages.
Look at others within your niche
Now you know your ideal area of interest, you need to assess the competition. Of course, you should see yourself as your competition, but it doesn’t hurt to take a look at who is doing well in your niche, and what their audiences love so much about them. For example, if you want to start a fitness and women’s gym wear styling account, find a TikTok creator who shares how she fits the fitness around her lifestyle. Do they post short-form or long-form content? What is their aesthetic? And what do you like most about their page from a user perspective? Take this into consideration when planning out your content, and use their missing attributes to your advantage.
Put yourself in the position of the viewer
When looking at your content, put yourself in the position of the viewer and ask yourself the following questions:
- Am I engaged with this content?
- Does this content add value/ entertainment to my life?
- Do I feel inclined to look at other content this user has produced?
If you feel biased, ask a friend to offer you feedback instead.
Relatability is at the core of all successful TikTok content. What differentiates TikTok from other platforms is its ability to bridge a connection between the viewers and creators. Creators who have the best engagement showcase the most vulnerability and realness. Make sure the content you create is true to you, and not just following the opinions of everyone else.
You must impress TikTok as much as you need to impress your audiences. By this, we mean that the algorithm likes seeing creators posting frequently. Being a good TikTok citizen will essentially give you brownie points in the eyes of TikTok, including the algorithm to boost your content naturally. Post as much as possible whilst you are trying to get your content to the right audience for you.
Extra tips for viral-worthy content creation
Now you know the formula for perfecting your niche and finding the right audience, here are some final tips to get your content soaring through the TikTok For You page:
Use hashtags – Hashtags are still extremely relevant and helpful for users trying to find the content they are looking for. Check out TikTok creator tools, and see what hashtags are trending in your niche. Adding this into the captions of the video might just give your videos the extra boost they need.
Engage with your audience – Reply to comments on your TikTok with helpful responses to users. Showing that you value your audiences and sharing your knowledge and experiences will provide you with loyal audiences.
Stay true to yourself – As cliche as it may sound, you should always stay true to yourself when making content on TikTok. Users would much rather see you being open and honest with your journey, than posing with a perfect life. Stick to making content you love, and the right people will find your page and stay loyal followers!
Amy Jones is a freelance writer. She loves writing about the latest online fashion and beauty trends, as well as tips for influencers to expand their following within the growing online space. In her spare time, she enjoys reading and planning her next shopping trip or travel destination!