How to Make Sure Your Business Delivers a Great Product Every Time
It doesn’t matter whether you own a huge corporation or a side hustle that you run from home, if you can’t successfully deliver your products to paying customers, your business will fail.
Of course, not every business requires a delivery service. If you provide a service instead of a product, or if your product can be sent digitally, you don’t need to worry about packaging. However, the same principle does apply in that your customers and clients need to see and benefit from the results of your hard work.
With that in mind, this article focuses on delivering a physical product and how to make sure that it will safely get to your customers.
The first step of delivering a great product begins way before you even go near packaging materials. First, you need to make sure that you have a great product to start with.
By this point, you should hopefully have a great product design and you’ll be able to manufacture it. Even if you’re creating things from home to send to customers, you still need to set up a good production line and dedicate enough time to making the product.
From there, you need to check your products to make sure that they aren’t faulty in any way. Do they stand up to normal wear and tear? Can they survive the delivery journey? Do they look different from how they were advertised?
You need to find any issues before you send the product out because if you don’t find them, your customer definitely will.
Next, you can package your product for sale. If possible, use attractive packaging with your brand on it. This is much more professional than a basic cardboard box and your customers will appreciate the extra effort.
You should also strive to use sustainable packaging materials. Use recyclable or biodegradable packaging wherever possible, rather than using a lot of plastic.
Make sure that the packaging is appropriate for the product. Food should be packaged safely and with no leaks. If necessary, use insulated packaging. The packaging shouldn’t be too large or too small and, if the item is fragile, it should be packed with materials like packing paper or biodegradable packing peanuts.
The packaging should be clearly labeled and well-sealed so that it will be sturdy enough to survive the trip and protect the product inside.
Delivering the Product
One of the most important small business parcel shipping strategies is to use a trusted delivery company to make sure that your product gets where it needs to go.
If you have any international customers, you must use a delivery service that can cater to them. You also want to make sure that the products get delivered with care and, ideally, with punctuality in mind.
Specialist products, such as food or some electronics, may need to be transported in a vehicle designed to keep them at the same temperature, so look into your options.
At the end of the day, getting your product to your customers on time is a BIG deal. It’s not just about making them happy – although that’s important too – but it’s also about building trust and keeping your brand shining. Your brand’s reputation is everything! When you stick to your promises and consistently deliver awesome stuff, you show your customers that you’ve got their back. This kind of reliability keeps them coming back for more, and it’s how you make a name for yourself in a world where people have high expectations and quick access to announcing their unhappiness to the world (hello social media). So, remember, delivering the goods on time and in style isn’t just a one-time thing; it’s the key to long-term success and solid customer relationships.
Melissa Stewart is the founder of SheOwnsIt.com. She is a Purveyor of Possibility, Entrepreneur Advocate and Coffee Addict. She believes that behind every successful woman is her story. What’s your story?