Pet Blogging Guide: How to Start a Pet Blog & Make Money Online In 2023

Pet Blogging Guide: How to Start a Pet Blog & Make Money Online In 2023

I don’t know about you but my pup Robbie isn’t just a “dog” – he’s part of our family. My BFF. My little buddy. And that’s how most of us humans feel about our furry (or not furry) animal companions. They bring joy and happiness to our lives and are often considered our best friends. With the increasing popularity of pets and pet-related products, pet blogging has become a lucrative business. If you have a passion for pets and want to turn it into a profitable business, then pet blogging might be the perfect way to do it. In this blog post, we will share easy steps to start a pet blog and turn your passion into profit.

According to Forbes, 66% of U.S. households (86.9 million homes) own a pet. Dogs are the most popular pets in the U.S. (65.1 million U.S. households own a dog), followed by cats (61 to 62 Million cats in the US) and freshwater fish (11.1 million households). That’s a lot of potential readers!

And think about it, there’s no other side hustle where you can literally be paid to talk about pets all the time. Sounds like a dream gig to me!

7 steps to starting a pet blog:

1. Choose a niche.

The “riches are in the niches” so that means you need to niche down! It sounds counterintuitive since we thing appealing to a broader audience should bring in more money BUT niching down will make you more appealing to the right people. The right people means you’re building community and that’s where you’ll make more money. Pick your target audience by deciding on the type of pets you want to focus on, whether it is dogs, cats, birds, reptiles, or any other type of pet. Another option is to focus on a specific aspect of pet care, such as nutrition, training, or grooming. The key is to choose a niche that YOU are passionate about and that has a big enough audience.

2. Pick a Domain Name

Once you’ve played around with niche option and found the one that hits all the marks, your next step is to pick your domain name and register it. Lock it in! Your domain name should be easy to remember, unique, memorable, and relevant to your chosen niche.topic Try to avoid too many words, funny spellings, or anything that would mislead or confuse your audience. Keep it short and simple, and make it easy for people to remember. Make it easy to spell and pronounce. Remember, you’ll be stuck with this (a rebrand is A LOT of work), so this step is very important. Do your due diligence!

3. Choose a Web Hosting Service

OK, you’ve nailed your niche, and picked your domain name, Next up, it’s time to choose a web hosting service. Don’t get too overwhelmed with this when starting out, you can switch hosting services fairly easily as you grow. Your web hosting service will provide you with the server space and the tools you need to host your website – in other words, what you need to actually get your site online and visible to your audience. There are a lot of web hosting options available, we started with Bluehost which has everything you need to get started fast and without breaking the bank.

4. Design your Website

The design of your website is an important aspect of your pet blogging journey. You need to create a website that is visually appealing, user-friendly, and easy to navigate. You can use pre-designed templates or hire a web designer to create a custom design for your website.

5. Create High-Quality Content

Creating high-quality content is the most important aspect of pet blogging. Your content should be informative, engaging, and relevant to your niche. You can create blog posts, videos, infographics, and other types of content to keep your audience engaged. It is also important to use keywords related to your niche to improve your website’s visibility in search engines.

6. Build an Audience

Building an audience is essential to the success of your pet blog. You need to promote your blog on social media platforms, participate in online forums, and collaborate with other bloggers in your niche. You can also offer freebies, such as e-books or pet care guides, to attract more visitors to your website.

7. Monetize your Blog

Once you have built a sizeable audience, you can start monetizing your blog. There are several ways to monetize your pet blog, including affiliate marketing, sponsored content, and selling your own products or services. You can also use Google AdSense to display ads on your website and earn money based on the number of clicks and impressions.

In addition to the steps outlined above, it is important to stay up to date with the latest trends in your niche. Keep an eye on what your competitors are doing and look for ways to differentiate yourself. You can also attend pet-related events and conferences to network with other bloggers and industry experts.

It is also important to engage with your audience regularly. Respond to comments and messages promptly, and encourage your audience to share their own experiences and stories with you. This will not only help you build a stronger connection with your audience but also provide you with valuable insights into their needs and interests.

Finally, don’t forget to have fun! Pet blogging is a passion project, and it should bring you joy and fulfillment. Enjoy the process of creating content, building your audience, and turning your love for pets into a profitable business.

Tips for Writing a Successful Pet Blog

  • Be authentic – Share your own experiences and opinions to make your blog stand out from the crowd.
  • Use visuals – Include photos and videos to make your blog more engaging and visually appealing.
  • Keep it simple – Use language that is easy to understand and avoid using too many technical terms.
  • Engage with your readers – Respond to comments and encourage feedback to build a community around your blog.

Top 15 pet blogs for 2023 that you should be following:

Looking for some pet blog inspiration? These blogs cover a wide range of topics related to pets, from health and nutrition to training and behavior. But be careful, there is so much great content in the links below you might lose hours on “research”!

1. The Conscious Cat

The Conscious Cat is a website that provides cat owners with valuable information about feline health, behavior, nutrition, and lifestyle. The site was founded by a cat expert and advocate and features articles written by veterinarians, cat behaviorists, and other cat experts. Visitors to the site can browse through various categories, including “Health,” “Behavior,” “Nutrition,” and “Lifestyle.” The site also features product reviews, news stories, and heartwarming stories about cats and their owners. One of the defining characteristics of The Conscious Cat is its emphasis on holistic and natural approaches to cat care.

2. PetMD

PetMD is an online resource for pet health information. The blog features articles on pet health, behavior, nutrition, and expert advice. PetMD is a comprehensive resource for pet owners, with articles covering topics like pet health, nutrition, behavior, and training. PetMD also features a symptom checker and a database of pet medications.

3. The Daily Cat

The Daily Cat is a website dedicated to providing informative and engaging content for cat owners and cat lovers alike. The site covers a wide range of topics related to feline health, behavior, nutrition, and lifestyle, with articles written by experienced veterinarians and cat experts. Visitors to the site can browse through various categories, including “Health & Care,” “Behavior & Training,” “Food & Nutrition,” and “Play & Lifestyle.” In addition to its informative articles, The Daily Cat also features product reviews, news stories, and heartwarming stories about cats and their owners.

4. The Bark

The Bark is a print and online magazine dedicated to all things dog-related covering a range of pet-related topics, including behavior, training, and health. It also features heartwarming stories about dogs and their owners. Founded in 1997, this blog covers topics like dog health, behavior, training, and nutrition. With a team of experienced writers and experts in the field, The Bark provides valuable insights and advice to dog owners.

5. Catster

Catster is a comprehensive blog dedicated to all things cat-related. From cat health and nutrition to behavior and training, this blog has it all. Catster also features articles about cat adoption, rescue, and advocacy.

6. Petful

Petful is a blog that provides information and advice to pet owners on topics like pet health, nutrition, and behavior. Petful also features a pet food recall database and a list of adoptable pets in the US and Canada.

7. Modern Dog Magazine

Modern Dog Magazine is a print and online magazine that provides information and advice to dog owners on topics like health, behavior, training, and nutrition. With a team of experienced writers and experts in the field, Modern Dog Magazine provides valuable insights and advice to dog owners.

8. The Pet Blog Lady

The Pet Blog Lady (pet blog lady celebrating our pets) is a website dedicated to celebrating our furry, feathered, and scaled companions. With a mission to spread awareness and love for all animals, Pet Blog Lady publishes articles, reviews, and stories that cover a wide range of pet-related topics. From tips on caring for different types of pets to fun activities to do with your furry friends, to the latest pet products and services,

9. The Spruce Pets

The Spruce Pets is a blog that covers a wide range of topics related to pet care, from health and nutrition to behavior and training. With a team of experienced writers and experts in the field, The Spruce Pets provides valuable insights and advice to pet owners.

10. Cattime

Cattime is a blog that focuses on all things cat-related, from health and behavior to training and nutrition. The website features a vast library of articles and blog posts that cover various topics such as cat behavior, health, nutrition, and training. Cattime includes a community forum, a comprehensive directory of cat breeds and breeders, as well as a section dedicated to cat adoption and rescue.

11. Katzenworld

Katzenworld is a popular website dedicated to providing information, resources, and entertainment for cat lovers. The website features a variety of articles and blog posts covering topics such as cat health, behavior, nutrition, and product reviews. Katzenworld also includes a community forum where cat owners can connect with each other and share their experiences and knowledge.

12. ICanHasCheezburger

ICanHasCheezburger is is a popular website that features funny pictures and videos of cats and other animals. The website was founded in 2007 and quickly gained popularity due to its humorous and entertaining content. Visitors to the site can browse through a variety of categories, including “Cute,” “FAIL,” and “LOL,” each of which features user-submitted images and videos. Many of the images on ICanHasCheezburger feature captions that are written in broken English and use humorous misspellings, which has become a defining characteristic of the site. In addition to its website, ICanHasCheezburger has a strong social media presence, with millions of followers on platforms such as Facebook, Twitter, and Instagram.

13. Blog Paws

BlogPaws is a Pet Business Education Company focused on teaching pet professionals the ins and outs of growing an online business through the creation of high-quality content to reach more pet parents and create happier pets. Their website offers a variety of useful resources for pet owners and pet enthusiasts alike, including blog articles on pet care, pet health, and pet products, as well as a directory of pet bloggers, online courses and events, and a bustling social media presence.

Pet professionals (bloggers, influencers, small product businesses, small service businesses, veterinarians, and more) are invited to join our FREE BlogPaws Community Facebook group.

14. Pawsitively Pets

Pawsitively Pets is dedicated to all things pets. The website offers a wide range of articles, tips, and guides on pet care, health, nutrition, and behavior for different types of pets, including dogs, cats, birds, and reptiles. Curated by a Veterinary Technician, the blog posts some informative articles even about pet health. With its extensive and well-researched content, Pawsitively Pets is a valuable resource for anyone who loves and cares for pets.

15. The Dogington Post

The Dogington Post was created for the love of dogs. The site was conceived and built through the combined efforts of contributing bloggers, technicians, and compassioned volunteers who believe the way we treat our dogs is a direct reflection of the state of our society. The website offers a wide range of informative articles on topics such as dog health, nutrition, training, and behavior. It also features heartwarming stories of dogs and their owners, as well as news updates on the latest canine-related events and issues. Overall, The Dogington Post is “the internet newspaper: all about dogs” and a great resource to bookmark for dog lovers.

Bonus Pet Blog: Kritter Kommunity

Kritter Kommunity is a pet blog from one of our contributors, Lisa Illman. Born in 2009 out of her passion for pets, Lisa’s vision for Kritter Kommunity was inspired by her kitty cats, Madison and Abigail. With very little cash to start her business, Lisa and her cat Abigail started blogging and tweeting to gain product exposure. They were able to take 100 orders before their new product was even available!

From the site: Our mission at Kritter Kommunity is to promote happy and healthy lives for pets and their owners. We specialize in Barkitecture and designing tips for pet-friendly homes, utilizing the natural instincts of cats, dogs, and small critters to create a home life that pets and people love. From tips on pet care to reviews on pet toys and furniture, we are a go-to source for all things cats, dogs and small critters. Join us in celebrating the joys of pet ownership and providing the best possible lives for our furry friends.

Pros and Cons of Pet Blogging:

Pet blogging can be a fun and rewarding experience, but it also comes with its own set of pros and cons. Here are some of the most significant advantages and disadvantages of pet blogging:


  1. Building a community: Pet blogging can help you connect with other pet owners and animal lovers who share similar interests and concerns. You can build a network of like-minded people who can provide support, advice, and encouragement.
  2. Sharing your passion: Pet blogging allows you to share your passion for animals with a wider audience. You can use your platform to raise awareness about important animal welfare issues, provide helpful tips and advice for pet owners, and showcase your own pets.
  3. Generating income: If your pet blog becomes popular, you may be able to generate income through advertising, sponsored posts, and affiliate marketing.
  4. Creative outlet: Pet blogging can be a great creative outlet, allowing you to express yourself through writing, photography, and other forms of media.


  1. Time-consuming: Running a pet blog can be time-consuming, requiring regular updates, social media engagement, and responding to reader comments and emails.
  2. Expensive: Depending on the level of quality you want to achieve, pet blogging can be expensive. Costs can include equipment, software, hosting, and design.
  3. Difficulty standing out: The pet blogging world is a crowded space, and it can be challenging to stand out from the crowd and gain a loyal following.
  4. Negative feedback: As with any form of online content, pet blogging can attract negative comments and feedback. It’s essential to have a thick skin and be prepared to deal with criticism and trolls.


Do pet blogs make money?

Yes, pet blogs have the potential to make money through various means such as advertisements, affiliate marketing, sponsored content, and merchandise sales.

Advertisements: Bloggers can display advertisements on their website, and they get paid either per click or per impression. Google AdSense is one popular platform for displaying ads on blogs.

Affiliate Marketing: Bloggers can earn a commission by promoting products through affiliate marketing. They can recommend pet products that they use and love to their readers and earn a commission when someone purchases through their affiliate link.

Sponsored Content: Brands can pay bloggers to create content featuring their products or services. These can be in the form of sponsored blog posts, social media posts, or reviews.

Merchandise Sales: Bloggers can create and sell their merchandise such as T-shirts, mugs, or any other products related to pets.

To monetize a pet blog, it’s essential to have a significant audience and high-quality content. Building a loyal readership takes time, effort, and consistency. Once a blog has a significant following, bloggers can leverage their audience and monetize their blog through different means.

What is a pet blogger?

A pet blogger is someone who writes and publishes blog posts or articles related to pets, pet care, pet products, and anything else related to pets on their blog or website. Pet bloggers typically have a passion for animals and use their blog to share their knowledge, experiences, and insights with others who are interested in pets.

Pet bloggers can cover a wide range of topics, including pet health, training, behavior, nutrition, product reviews, and personal stories about their pets. They often share tips and advice on how to care for pets, as well as news and trends in the pet industry. Some pet bloggers may also use their platform to advocate for animal rights and promote animal welfare causes.

Pet blogging can be a hobby or a profession, depending on the blogger’s goals and aspirations. Many pet bloggers monetize their blogs through advertising, affiliate marketing, sponsored posts, and merchandise sales.

Do pet Instagrams make money?

Yes, pet Instagrams can make money through various means such as sponsored posts, collaborations, product placements, and affiliate marketing. Pet influencers who have a large following and high engagement rates can partner with brands and earn money by promoting their products or services to their followers.

Sponsored posts involve a brand paying a pet influencer to create content featuring their product or service. The content can be a photo or video that showcases the product or service in a natural way.

Collaborations involve pet influencers partnering with other influencers or brands to create content together. This can help to increase exposure for both parties and attract new followers.

Product placements involve a pet influencer promoting a product in their post or story. This can be done organically, such as using a product in a photo or video, or through a paid partnership with a brand.

Affiliate marketing involves pet influencers earning a commission by promoting products to their followers using a unique affiliate link. When a follower makes a purchase through the link, the influencer earns a commission.

Pet Instagrams can make money through various means, but it requires a large following, high engagement rates, and quality content. Building a loyal following takes time and effort, but pet influencers who are passionate about their pets and consistently provide value to their followers can monetize their accounts and turn their hobby into a profitable business.

Is the pet niche profitable?

Yes, the pet niche can be a highly profitable industry. With over 85 million households in the United States alone owning at least one pet, there is a large and growing market for pet-related products and services. This includes pet food and treats, toys, grooming supplies, pet insurance, veterinary services, and more. Additionally, as people become increasingly attached to their pets and view them as members of the family, they are often willing to spend more money on high-quality and premium products. Therefore, with the right marketing strategies and product offerings, there is great potential for profitability within the pet niche. Need more proof? Check out this list of Millionaire Pets!


Pet blogging is a fun and profitable way to turn your passion for pets into a business. By following the easy steps outlined in this post, you can start your own pet blog and build a loyal audience. Remember to create high-quality content, build your audience, and monetize your blog to turn it into a profitable business. With dedication and hard work, you can turn your love for pets into a successful pet blogging career.

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