by Darnyelle A. Jervey
For this week’s blog, I looked up the word system in the dictionary and since I didn’t find the definition I wanted to see, I will just make up my own:
System – the process by which a plan or procedure is formalized and therefore actionable to produce a specific result.
Boom. That’s my definition of what entrepreneurs need to create in order to become small business owners. Unfortunately, the large majority of the 22 million business owners classified by the SBA as non-employer entities are tacticians. You know, service providers, hamsters on a wheel. They are chasing the dollars instead of building empires to serve their intended clients. I believe it is because they are so busy creating a job for themselves that they never look up, create a vision and from that vision develop a systematic approach to experiencing much more than being self-employed.
I’m sorry. I’m sure that may hurt but it is also the God’s honest truth.
That’s why when Madelyn’s question crossed my desk; I couldn’t wait to help her understand why she’s become the bottleneck in her business:
Hi Darnyelle. I’ve heard you say on an interview not too long ago that having systems is the key to gaining leverage in your business. Right now, I am the bottleneck in my business and I feel like I have really created a job for myself and not a business. Would you mind sharing the key systems that you recommend any business owner have so that I can begin to get my head above water?
Watch my response to Madelyn’s question here: http://www.youtube.com/watch?v=Zo62x2b9BJs
The fact of the matter is that having systems in your business give you leverage because they make success predictable. With systems, creating strategy becomes more effective. And, when you have effective strategy in your business, you make more money.
During the episode, I shared three of the seven systems that I recommend but you can find all seven below:
1. An operational system – how you will manage the day to day in your company. Remember, what gets attended t, gets done. So write everything down – your logins, passwords, key contacts, and how you operate your business.
2. A client management system – how you will manage customer service and client related inquiries including refunds, exchanges, complaints, commendations, and anything else that could come to you from a client or customer.
3. A financial management system – how you will manage your revenue and cash flow. What is your profit margin goal and how will you ensure that you achieve it? This should absolutely be documented along with all of the other financial management spreadsheets, systems and software that must be used in your business.
4. A sales management system – this includes your entire sales funnel from pre to post sale as well as how you maintain and make adjustments. Is there a specific software that you use to keep track?
5. A marketing management system – this includes how you get known and found in the marketplace. This covers so much from your customer relationship management tool to the actual marketing strategies that you’ll use consistently in your business and everything marketing in between.
6. Talent management system – this is to manage those who will help you serve your clients – includes hiring, firing, sub contracting, etc.
7. Legal management system – having agreements, contracts, etc is key to building business and sustaining it. So how will your agreement be developed? How will you manage an inquiry that needs legal advice?
And the key to all the systems, Maddy is documentation. If it’s not documented it can’t be implemented – yes you can tweet that! (add the twitter logo here)
And all of these systems should be included in your operations manual.
If you want help establishing your business systems join me in May for Unleash Your Incredible Factor. This year, you really can create a thriving and profitable business that serves you. Make the shift from service provider to CEO!
Event website: http://unleashyourincrediblefactor.com/
Darnyelle A. Jervey is an award winning author, sought after speaker, award-winning certified business coach and marketing consultant, Darnyelle A. Jervey, MBA, is the CEO of Incredible One Enterprises, LLC, a full service consulting firm that specializes in offering business leaders marketing and business optimization strategies, empowerment and executive coaching solutions to individuals and organizations worldwide. Darnyelle offers her clients the accountability of a coach, the business acumen and example of a seasoned business professional and the customized marketing consultation and proven strategy to grow a business in record time. Darnyelle is known for her enthusiasm, contagious energy and passionate delivery and becomes the catalyst for transformational change and goal achievement in the lives of her coaching clients, audiences and workshop participants because she doesn’t just inspire, she also imparts success skills, tools, strategies and effective solutions. Darnyelle is the head coach, consultant, mentor and speaker at Incredible One Enterprises, LLC.