Why Use Nostalgia in Your Marketing?
How Can You Leverage Nostalgia?
Recreate an Iconic Moment
Holidays are often associated with nostalgic memories such as family gatherings and childhood memories, making them perfect opportunities for marketers to take advantage of this sentimentality when crafting holiday campaigns.
If your brand has been around long enough, you could also consider creating special holiday promotions that feature products from years ago– anything from vintage apparel lines to throwback toys.
Target (and probably other stores) recently brought back He-Man toys, and they’re promoting them for the holiday season. As a child of the 80s, this brought back many wonderful memories from Christmases past for me.
Think about your favorite toys you played with as a kid and the memories they brought for you during the holidays. If a brand or store brings them back and you stumble upon them during a visit, you’ll have a rush of nostalgia that transfers the impact to what you’re currently experiencing.
The way nostalgic marketing impacts someone all depends on what resonates best with your target audience and how they perceive your brand’s history.
Leveraging nostalgia in marketing might seem like an intimidating task but it doesn’t have to be complicated.
With some creativity and thoughtful planning, you can easily use nostalgic elements as part of your overall strategy for creating relationships with customers that last long after they have made their purchase from you.
So why not give it a try?
Who knows—it might just be the key ingredient missing from your current approach.
Anthony Gaenzle is CEO and Founder of Gaenzle Marketing. He is a two-time published author and digital marketing influencer. He has helped brands both large and small grow and thrive across multiple industries through strategic marketing campaigns and leveraging a powerful network of influencers.