by Kelly McCormick | Featured Contributor
You might already be using the Law of Attraction when marketing.
However, when you really understand how it all works you get even more results!
What is The Law of Attraction?
Simply put, the Law of Attraction says that like attracts like.
We Use The Law of Attraction Everyday
In our personal life most of us use the law of attraction, unconsciously, on a daily basis.
Think about the people you hang out with. We often have similar interests, beliefs and/or values. Like attracts like!
What about social media? On networks like Twitter, Facebook and Pinterest we tend to engage more with people who post things that we connect with. Again, like attracts like!
The Law of Attraction Isn’t New to Business
In business, we’ve always known that like attracts like. But we don’t usually explain it that way.
Instead we say something like, “to market (attract clients) successfully you need to understand your buyer and appeal to their needs.”
Yep. Business has utilized the law of attraction since forever.
But the law of attraction really took off when marketing met the internet.
The Internet Loves The Law of Attraction
Cyber world turned marketing into the law of attraction on steroids!
The internet has made it possible for specific buyers and sellers to find each other in seconds.
All a buyer has to do is type, or speak, specific words, phrases or questions into their favorite search engine.
Then BOOM! A list of corresponding websites, blogs, products or services appears.
Which Clients Do You Want to Attract?
Because buyers can find you, or not, in seconds, it’s important to know the type of buyer you want to attract – before you market.
A question I ask, before brainstorming any business or marketing solutions is, “Who is your ideal client?”
Get ready for a surprise.
Many businesses have a hard time describing their ideal client, in detail.
I hear answers like, “My ideal client is (or could be) women of all ages who want to reduce stress.”
Wow. That is a broad target market. Sorry for the bad pun. Anyway, let’s get back to the example.
Yes, women of all ages could be dealing with stress. However, each age group experiences stress for different reasons, i.e. when raising kids, while running a business, or dealing with divorce, or menopause, or looking after aging parents, or a lack of cash in retirement….
So when doing an internet search, each woman would be looking for answers to a specific problem related to stress.
Then depending on her problem, and other factors like her age (demographics) and lifestyle (psychographics), our female internet searcher will be attracted to certain sellers, websites, blogs and social networks. Remember, like attracts like.
So I’ll say it again. To really benefit from the law of attraction, it’s important to SPECIFICALLY know who you want to attract, before you market.
Build Your Business to Match Your Client
As illustrated, when you target your marketing to a specific client it’s easier for them to find you.
But the law of attraction is bigger than your marketing.
Once you drive buyers to you, they need a reason to stay.
Used to its fullest potential, the law of attraction also includes customizing your products and services. Then you customize your tag line, communication style, blog topics, and the look and feel of your website. Even the social media sites you engage in should be where your ideal buyer hangs out.
You want a potential buyer to feel like you invited them over, rolled out the welcome mat, and put clean sheets on the guest bed.
The Law of Attraction Makes Clients Loyal
The law of attraction also plays a big role in keeping customers.
Here’s how. Studies have shown that what really builds brand loyalty is your shared values.
For this reason, it’s important to identify what your business stands for. Then promote it.
Wow. Not only does like attract like, it keeps your ideal buyer coming back for more!
When The Law of Attraction Doesn’t Work
There is a situation that I’ve seen over and over again. It’s when the law of attraction doesn’t work.
The law of attraction doesn’t work when you try to market to people or companies you don’t relate to.
It also doesn’t work when you try to sell something you don’t like or believe in.
Here’s why. If you’re not sold on what you’re selling, or who you’re selling to, how can you possibly attract new business? Your business isn’t even attracting your interest.
On the flip side, when you’re passionate about your business, clients will flock to you.
How come? It’s because passion is contagious. People want what you’ve got. I’ve seen that over and over again too.
The saying, “do what you love and the money will follow” is true!
What are Your Thoughts?
Please share your thoughts, experiences or questions regarding the law of attraction.
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Kelly McCormick – Business Growth and Marketing Strategist
![[IMAGE #3] Kelly McCormick_ Close Up Headshot](https://sheownsit.com/wp-content/uploads/2013/07/IMAGE-3-Kelly-McCormick_-Close-Up-Headshot-.jpg)
From her lawn chair in California, Kelly McCormick helps entrepreneurs and companies world-wide to increase business. She can help package and price your products and services to really connect with buyers. She also develops targeted marketing messages and strategies that get results.
But, Kelly doesn’t just talk the talk. She walks the walk.
Kelly applies a strong gut instinct, an education in psychology and sociology, and real world experience to build successful businesses. She has owned three successful companies of her own, the first at age 21! Kelly has also helped hundreds of other businesses to achieve more success.
Kelly is the author of a Top Ten book, OutSell Yourself: Ethical Business and Sales Techniques. In addition, she speaks about business, marketing and selling at national and international conferences, on-line and off-line events and in the media.
Kelly can help you to package and price your services and products in a way that really connects with buyers. She can also craft your marketing messages and strategies so that you stand out from the crowd. To talk about your business contact Kelly at www.OutSellYourself.com.
Connect with Kelly:
Twitter – Facebook – Google+ – LinkedIn – OutSell Yourself Blog
11 Replies to “Using the Law of Attraction When Marketing! By @KellyMcCormick_”
Robert Rigsby
Interesting thoughts. I always find that positivity and focus go a long way in all marketing efforts. Of course we are not always going to get exact results in the exact timeframe that we want.
Kelly McCormick
Hi Robert,
I agree that, “…we are not always going to get exact results in the exact time frame that we want.” So let’s visualize getting even better results sooner than expected! 🙂
Regards – Kelly McCormick
Life Coach Sharon
This is a very interesting way to look at the Law of Attraction as it relates to marketing.
I disagree however when you say the LOA doesn’t work when you try to market to people you don’t relate to. LOA always works, but it cannot be manipulated to attract people or business that you are not in alignment with.
Using the Law of Attraction in marketing can help your business, but the biggest benefit is when we apply the Law of Attraction to ourselves first. Then our Internal Guidance System will direct us on how best use LOA in our business for success. Sometimes that is to change our career path entirely in order to have the vibration (enthusiasm) to attract the people and business we want into our lives.
Kelly McCormick[ Post Author ]
Hi Sharon,
Thank you for your feedback and observations about how the LOA (Law of Attraction)can benefit someone’s career choice. Well said!
Regarding the comment, “I disagree however when you say the LOA doesn’t work when you try to market to people you don’t relate to. LOA always works, but it cannot be manipulated to attract people or business that you are not in alignment with.”
Let me clarify. I’m not suggesting that we can manipulate the LOA to attract people or business that we are not in alignment with. That defies the principles of the LOA, that like attracts like. As stated, I’ve observed that if people do not love what they sell, or who they are trying to sell it to then, the LOA responds accordingly. Their business doesn’t flourish, despite all their marketing efforts, because deep down it’s not really what they want. There’s no like attracts like.
In summary, I’ve worked with so many business people who weren’t really living their dream. When we uncovered what they really wanted to sell or do, and/or who they wanted as customers, everything changed for the positive. They were now in the flow of the LOA, and their efforts really paid off. Well I think I’ve circled back to your point that, “…our Internal Guidance System will direct us on how best use LOA in our business for success. Sometimes that is to change our career path entirely in order to have the vibration (enthusiasm) to attract the people and business we want into our lives.”
Thanks for the opportunity to have a lively discussion.
ATTRACTION PHASE MARKETING | Jester Jacques Gallery
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Kelly McCormick
Hi Art Career Building,
Thanks for referencing my article, ‘Using the Law of Attraction When Marketing’ in your blog post ‘Attraction Phase Marketing’.
I feel strongly about the relevance of this topic in business, and in life.
If I can be of service to you or your readers please let me know.
Regards,
Kelly McCormick
Attraction Phase Marketing | Art Career Building
[…] We suggest you read this post for more info: https://sheownsit.com/using-law-of-attraction-when-marketing-by-kellymccormick/ […]
Kelly McCormick
Hi Cluny,
I’m so glad that you found helpful info in this post!
And it’s great that you received confirmation that “my enthusiasm for what I do is one of the most important qualities I can have.”
About your other comment that, “many of us who run internet businesses today don’t have a background in business, marketing, management or anything near those subjects.” You’re right on with those observations!
Out of the hundreds of entrepreneurs and business owners who I’ve helped, only a handful had any formal business training.
Most people start their own business because they have a passion for what they do. Marketing, sales etc. all come as a rude shock!
Btw, I checked out the link in your avatar, which led me to your handcrafted jewelry business. Your jewelry looks great. I also loved your story and the personal photos on your ‘About Us’ page.
Wishing you continued success!
Kelly
Cluny
Thanks! I found this helpful and a good reminder that my enthusiasm for what I do is one of the most important qualities I can have. And many of us who run internet businesses today don’t have a background in business, marketing, management or anything near those subjects (I was an English instructor who found the world through literature and art) so some of this is news to me!
Kelly McCormick
Hi D/C Russ,
Thank you for your feedback.
Here are some of my thoughts. Regarding your comment that, “Expert, honest marketers have known about this stuff for ages way before this whole “Law of Attraction” phase hit.” I make a similar point at the beginning of the post.
Also in response to another comment, “The truth is, you can’t just “think things into being”. You can’t just “set the intention” and then BAAM, all of a sudden you’re attracting like-minded business partners.” I gave many examples to support where and how to use the principles of ‘like attracts like’ when developing a business and marketing. Not one of which mentioned thinking things into being. Though I do have thoughts about that…which I’ll share in another post. 🙂 In the meantime, here’s another article I wrote about How to Rewire Your Brain to Achieve More Success in Business. https://sheownsit.com/rewire-your-brain-achieve-more-success-business-by-kellymccormick/
And regarding the comment that, “it all boils down to new age mumbo jumbo”. When I checked the link in your avatar it led to http://align-mentality.com/.
On your site I saw the statement “You’re here because you’re frustrated with the norm and social mainstream. This site will provide you with spiritual inspiration and encouragement to be the change you wish to see in the world. Members of the Ascension Guild live life by a different paradigm: one of magic, adventure, and limitless possibility.”
In the spirit of living “life by a different paradigm: one of magic, adventure, and limitless possibility.” I stand by what I’ve written.
Best regards,
Kelly
D/C Russ
I am a popular writer on Kindle in the Law of Attraction niche.
I see this stuff all the time. Although this is a great article, and everything in it is true, it all boils down to new age mumbo jumbo.
Expert, honest marketers have known about this stuff for ages way before this whole “Law of Attraction” phase hit.
The truth is, you can’t just “think things into being”. You can’t just “set the intention” and then BAAM, all of a sudden you’re attracting like-minded business partners.
There’s a lot of truth to this, but it’s not the whole story. There are mistakes, shortcomings, limiting beliefs, and resistance that makes this process extremely difficult sometimes.
Look, if you want a down-to-earth, PRACTICAL guide on how to use the Law of Attraction in your life, please refer to my short book on Kindle. It’s only $4 bucks and it’s available here: http://amazon.com/dp/b00ewok94m
I just want people to have happy and successful lives without getting disappointed when “happy thoughts” don’t work as well as advertised. There’s much more to it than that!
Good luck everyone! And reviews are much appreciated. Thank you.
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