by Kelly McCormick | Featured Contributor
You might already be using the Law of Attraction when marketing.
However, when you really understand how it all works you get even more results!
What is The Law of Attraction?
Simply put, the Law of Attraction says that like attracts like.
We Use The Law of Attraction Everyday
In our personal life most of us use the law of attraction, unconsciously, on a daily basis.
Think about the people you hang out with. We often have similar interests, beliefs and/or values. Like attracts like!
What about social media? On networks like Twitter, Facebook and Pinterest we tend to engage more with people who post things that we connect with. Again, like attracts like!
The Law of Attraction Isn’t New to Business
In business, we’ve always known that like attracts like. But we don’t usually explain it that way.
Instead we say something like, “to market (attract clients) successfully you need to understand your buyer and appeal to their needs.”
Yep. Business has utilized the law of attraction since forever.
But the law of attraction really took off when marketing met the internet.
The Internet Loves The Law of Attraction
Cyber world turned marketing into the law of attraction on steroids!
The internet has made it possible for specific buyers and sellers to find each other in seconds.
All a buyer has to do is type, or speak, specific words, phrases or questions into their favorite search engine.
Then BOOM! A list of corresponding websites, blogs, products or services appears.
Which Clients Do You Want to Attract?
Because buyers can find you, or not, in seconds, it’s important to know the type of buyer you want to attract – before you market.
A question I ask, before brainstorming any business or marketing solutions is, “Who is your ideal client?”
Get ready for a surprise.
Many businesses have a hard time describing their ideal client, in detail.
I hear answers like, “My ideal client is (or could be) women of all ages who want to reduce stress.”
Wow. That is a broad target market. Sorry for the bad pun. Anyway, let’s get back to the example.
Yes, women of all ages could be dealing with stress. However, each age group experiences stress for different reasons, i.e. when raising kids, while running a business, or dealing with divorce, or menopause, or looking after aging parents, or a lack of cash in retirement….
So when doing an internet search, each woman would be looking for answers to a specific problem related to stress.
Then depending on her problem, and other factors like her age (demographics) and lifestyle (psychographics), our female internet searcher will be attracted to certain sellers, websites, blogs and social networks. Remember, like attracts like.
So I’ll say it again. To really benefit from the law of attraction, it’s important to SPECIFICALLY know who you want to attract, before you market.
Build Your Business to Match Your Client
As illustrated, when you target your marketing to a specific client it’s easier for them to find you.
But the law of attraction is bigger than your marketing.
Once you drive buyers to you, they need a reason to stay.
Used to its fullest potential, the law of attraction also includes customizing your products and services. Then you customize your tag line, communication style, blog topics, and the look and feel of your website. Even the social media sites you engage in should be where your ideal buyer hangs out.
You want a potential buyer to feel like you invited them over, rolled out the welcome mat, and put clean sheets on the guest bed.
The Law of Attraction Makes Clients Loyal
The law of attraction also plays a big role in keeping customers.
Here’s how. Studies have shown that what really builds brand loyalty is your shared values.
For this reason, it’s important to identify what your business stands for. Then promote it.
Wow. Not only does like attract like, it keeps your ideal buyer coming back for more!
When The Law of Attraction Doesn’t Work
There is a situation that I’ve seen over and over again. It’s when the law of attraction doesn’t work.
The law of attraction doesn’t work when you try to market to people or companies you don’t relate to.
It also doesn’t work when you try to sell something you don’t like or believe in.
Here’s why. If you’re not sold on what you’re selling, or who you’re selling to, how can you possibly attract new business? Your business isn’t even attracting your interest.
On the flip side, when you’re passionate about your business, clients will flock to you.
How come? It’s because passion is contagious. People want what you’ve got. I’ve seen that over and over again too.
The saying, “do what you love and the money will follow” is true!
What are Your Thoughts?
Please share your thoughts, experiences or questions regarding the law of attraction.
Kelly McCormick – Business Growth and Marketing Strategist
From her lawn chair in California, Kelly McCormick helps entrepreneurs and companies world-wide to increase business. She can help package and price your products and services to really connect with buyers. She also develops targeted marketing messages and strategies that get results.
But, Kelly doesn’t just talk the talk. She walks the walk.
Kelly applies a strong gut instinct, an education in psychology and sociology, and real world experience to build successful businesses. She has owned three successful companies of her own, the first at age 21! Kelly has also helped hundreds of other businesses to achieve more success.
Kelly is the author of a Top Ten book, OutSell Yourself: Ethical Business and Sales Techniques. In addition, she speaks about business, marketing and selling at national and international conferences, on-line and off-line events and in the media.
Kelly can help you to package and price your services and products in a way that really connects with buyers. She can also craft your marketing messages and strategies so that you stand out from the crowd. To talk about your business contact Kelly at www.OutSellYourself.com.
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