by Lisa Illman
When Tom Hanks who starred in the movie, Forrest Gump, said, “My momma always said, “Life was like a box of chocolates. You never know what you’re gonna get.” viewers could literally envision taking a half bite of a chocolate to find out what was in the middle. Comparing the unknown middle of chocolates to the unpredictable journey of life resonated with the masses and soon the quote ranked #40 in the American Film Institute’s list of the top 100 movie quotations in American cinema. This is an example of using an analogy to effectively communicate an insightful notion.
Analogies, or using comparisons that resemble each other in some particulars between things otherwise unlike, can be a very effective tool to communicate a point, opinion or creative idea. With so many misunderstandings that get lost in translation, analogies can help a speaker to not only reel her listener in, but also successfully describe specific points. Three different situations that analogies can help effective communication include:
Selling Your Idea
No matter if you are bringing a new product to market or trying to sell a group of Investors on your business, analogies can really help drive your idea home. A main product line can be described as “the meat and potatoes of the business” or “this product is really the bread winner of our line.”
Presenting a Business or Finance Plan
Finance plans can be one of the most important albeit driest presentations, a speaker can give. Consider sprucing up your presentation with catchy analogies such as “this service cost our business so much money, we ended up dropping it like a hot potato.” When explaining the reason for specific sales increase “this product line is really our low hanging fruit for the sales team” could be used.
Telling a Story
Story telling is a wonderful way to engage your readers or audience. Analogies can add drama to any story, such as “the storm was so intense, our boat was being tossed around like a crouton in a ceaser salad!”
Using analogies is a great way to grab audience attention and help connect the dots as a story unfolds. Even in problem solving groups, analogies can foster ideas, bridge gaps and put the pieces of a puzzle together. When using analogies, try to create your own or use ones that are not overused, especially in business. You might start a ‘catchy’ analogy phrase among peers and business contacts setting you apart from others and really standing out from the norm!
Lisa Illman is the president and founder of Kritter Kommunity. Born in 2009 out of her passion for pets, Lisa’s vision for Kritter Kommunity was inspired by her kitty cats, Madison and Abigail. With very little cash to start her business, Lisa and her cat Abigail started blogging and tweeting to gain product exposure. They were able to take 100 orders before their new product was even available. A social media enthusiast today, Lisa and her cat Abigail still post and tweet regularly; they have over 15k pet loving followers on Twitter.
This was just the beginning of Lisa’s journey as an entrepreneur, inventor and writer for the pet industry. Coming out of the gate with no experience starting a business, Lisa took bold steps without knowing which would be mistakes, and which would take her to the next level of success. Tenacity and passion gave her the courage to pitch her own products to media contacts and landed them on many media outlets like Good Morning America. Relationship building and writing put her in a position to develop a solid reputation with the social media world of pet lovers; her furry muses cheering her every step of the way!
Hands on experience, a Bachelor of Arts degree in English from Pennsylvania State University, more than 15 years of sales and marketing experience, and numerous professional awards, Lisa has a strong foundation as she continues her journey as an entrepreneur, inventor and writer. She inspires others to capitalize on their interests through coaching and writing.