Lisa Illman is the president and founder of Kritter Kommunity. Born in 2009 out of her passion for pets, Lisa’s vision for Kritter Kommunity was inspired by her kitty cats, Madison and Abigail. With very little cash to start her business, Lisa and her cat Abigail started blogging and tweeting to gain product exposure. They were able to take 100 orders before their new product was even available. A social media enthusiast today, Lisa and her cat Abigail still post and tweet regularly; they have over 15k pet loving followers on Twitter.
This was just the beginning of Lisa’s journey as an entrepreneur, inventor and writer for the pet industry. Coming out of the gate with no experience starting a business, Lisa took bold steps without knowing which would be mistakes, and which would take her to the next level of success. Tenacity and passion gave her the courage to pitch her own products to media contacts and landed them on many media outlets like Good Morning America. Relationship building and writing put her in a position to develop a solid reputation with the social media world of pet lovers; her furry muses cheering her every step of the way!
Hands on experience, a Bachelor of Arts degree in English from Pennsylvania State University, more than 15 years of sales and marketing experience, and numerous professional awards, Lisa has a strong foundation as she continues her journey as an entrepreneur, inventor and writer. She inspires others to capitalize on their interests through coaching and writing.