What We Can Learn from These Innovative Women by @DrRKayGreen

by Dr. R. Kay Green | Featured Contributor

Women in business have a lot to learn from each other. That is why companies like Inc. Magazine compile lists like the Female Founders 100. This list celebrates the female entrepreneurs that have made strides in their respective industries.

And while a lot of what they have learned is specific to their industry, there is always a universal lesson that we can take away. Here are just five:

Lesson 1: Always be expanding.

Polina Veksler, Universal Standard

Veksler started strong with Universal Standard, setting up shop with a friend in 2015 to create one-of-a-kind fashion for plus-sized bodies. But she did not stop there. In fact, she has been able to grow Universal Standard at a rate of 200 percent, all while growing her family and herself.

Her story is one that all business owners can take a lesson from. Your business can always be bigger, and you can always take the “next step” to grow, both professionally and personally. A growth mindset will always be more beneficial than a fixed mindset.

Lesson 2: There is never a perfect time.

Nichole Mustard, Credit Karma

Anyone who wants to start a business but is waiting for the right time should take note of Nichole Mustard’s journey. In the early days of Credit Karma, she spent more than a third of the year on the road. This was despite having a child already. And she did not slow down in her desire to have a family, either—she went on to have three more children.

“We didn’t want to slow down the family and we didn’t want to slow down with the work,” she recalls. “There’s never a perfect time, right?”

As you begin to grow your business, there will be a million reasons to quit. And you should not neglect what is important to you, whether that be your family, your relationship, or something else. But if you work hard, you can have it all. Make sure that you are not using obligations as an excuse to avoid chasing your dreams.

Lesson 3: Do not be afraid to say no.

Brené Brown, Brené Brown Education and Research Group

Sometimes, the lessons that we can take from someone are the lessons that they are still trying to learn.

This is the case in what we can learn from Brené Brown, who is focusing her attention on saying no and being more selective with her time. “When I first started, I didn’t say no to anything, because I wanted to prove I could do it,” she says. Now she is ready to “say no to a lot of things, and get really clear on who I want to be.”

Lesson 4: Stand out.

Jessica O. Matthews, Uncharted Power

From the time she was 22 and founding her own business, Matthews has been dedicated to making a splash. Whether it is her advanced energy-producing technology or her impressive achievements — raising $7 million in financing, for example — she has never been afraid to push the boundary of what it means to be in business, particularly as a black woman business founder.

Women in business can learn a lot from Matthews. So often, we are afraid of taking a risk, or failing, or looking foolish. But if we dare to stand out, we will be remembered.

Lesson 5: Take the first step.

Katonya Breaux, Unsun Cosmetics

Anyone can have an idea. But it takes a real visionary to put it into action. Katonya Breaux is one of those visionaries. Her idea came when she realized that most of the safer sunscreens she came across only came in one color: white. As a black woman, Breaux thought this was not ideal. Most people would have simply left the thought at that, but Breaux took it a step further.

“I learned something by happenstance that affected my beauty and, I learned, that also affected my health,” says Breaux. “So I said, why not me?” So she created the cosmetics line that now caters to people of all skin tones.

“Why not me” is a powerful thought for anyone in business. Every day, business ventures die without ever being verbalized, simply because the person with the initial thought is not bold enough to act on it. If you want to succeed in business, especially as a woman, Breaux’s boldness is something you should strive to emulate.


Dr. R. Kay Green – Marketing Expert from RKG Marketing Solutions Inc. from Atlanta, GA.

Dr. KayDr. R. Kay Green is the CEO/President of RKG Marketing Solutions Inc. With over 190,000+ Twitter followers, 35,000+ Facebook Likes, and the Top 1% LinkedIn profile designation, Dr. Kay, a self-motivated trailblazer, is the Quintessential “New-Age” Professional Woman, and PhD Marketing Pro. She earned a Doctorate of Business Administration in Marketing, and has completed PhD coursework in Leadership and Organization Change. She also holds a Master of Business Administration in Marketing and Management, a Bachelor of Business Administration in Marketing, and an Associate of Arts in Marketing Management.

She is affiliated with several prestigious universities and has instructed over 350 courses online. A popular speaker on Marketing and Business topics, Dr. Green is currently featured on Huffington Post, Black Enterprise, Black News, The Network Journal, Business Review USA, Digital Journal, College View, Business New Hampshire Magazine, Bay State Banner, Reader’s Circle, North Dallas Gazette, Harlem News, Top News Today, One News Page, NE Informer, Women in Business PR News, Consumer News Today, Women PR News, San Francisco Chronicle, Houston Chronicle, Chicago Daily Herald, The Miami Herald, and Book News Articles.

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