by Dr. R. Kay Green
Do you think investing in training is important?
I am willing to bet that many business owners would say “yes” (even if they have not gotten around to actually investing yet). But for those few who say no, it is probably because they invested in training but did not get the results that they wanted.
What is the difference between a successful training program and an unsuccessful one? The answer to that is simple: a successful business training program is one that actually takes its employees into account.
Learning is not “one size fits all,” in any sense of the word. For one thing, not every business will benefit from every training, so you need to research carefully to make sure that the class that you are thinking about implementing will actually have information that is actionable and relevant to your employees.
If you simply send your employees off to the first class that seems relevant, they may come back with nothing that they can actually apply to their day-to-day operations. Or if the information is all stuff that they already know, you will find the class does not affect their work performance at all.
Your business is unique, and you need to find training that fits your unique needs.
For training to be successful, the information needs to be actionable and applicable to your employees’ everyday operations. And it needs to be introduced in a way that they are actually able to retain the information.
And this can be difficult, especially if your team has many different personality types. Just as your business is unique and different from every other business, your employees are all unique and slightly different from each other.
Some of your employees thrive in a classroom setting. Some do not. Some work better in groups. Some work better on their own.
This is a much harder problem to tackle than the first one. How can you make sure that you are giving them training that meets all of their needs, even when those needs are wildly different from each other?
The answer that many businesses have found is e-learning.
When done correctly, e-learning is a highly customizable platform that allows businesses to create a learning experience specific to them. It also allows employees to learn at their own pace, using the methods that suit them best.
If you do want to invest in training, consider e-learning instead of sending employees to the traditional classroom.
Dr. R. Kay Green is the CEO/President of RKG Marketing Solutions Inc. With over 190,000+ Twitter followers, 35,000+ Facebook Likes, and the Top 1% LinkedIn profile designation, Dr. Kay, a self-motivated trailblazer, is the Quintessential “New-Age” Professional Woman, and PhD Marketing Pro. She earned a Doctorate of Business Administration in Marketing, and has completed PhD coursework in Leadership and Organization Change. She also holds a Master of Business Administration in Marketing and Management, a Bachelor of Business Administration in Marketing, and an Associate of Arts in Marketing Management.
She is affiliated with several prestigious universities and has instructed over 350 courses online. A popular speaker on Marketing and Business topics, Dr. Green is currently featured on Huffington Post, Black Enterprise, Black News, The Network Journal, Business Review USA, Digital Journal, College View, Business New Hampshire Magazine, Bay State Banner, Reader’s Circle, North Dallas Gazette, Harlem News, Top News Today, One News Page, NE Informer, Women in Business PR News, Consumer News Today, Women PR News, San Francisco Chronicle, Houston Chronicle, Chicago Daily Herald, The Miami Herald, and Book News Articles.
