by Angela Moore | Featured Contributor
Can I Use My YouTube Videos on Facebook?
This is a really great question. And it’s actually changed over the years.
In fact, we used to add links to our YouTube videos in Facebook posts. We wanted to increase the views to our videos on YouTube.
But we don’t anymore. Don’t get me wrong. We still want to increase our video views on YouTube, but Facebook is just not the way to do that.
I can’t remember when we quit linking to videos on YouTube, but at one point we realized it was far better to upload video natively to Facebook.
Now most of the time, we still use the same video. However, that’s changing now too.
Why you ask?
Here’s the thing. Video shared natively on Facebook is different than video uploaded to YouTube. You’ll also get more engagement when you share video natively on each platform.
While the goals are similar- branding and leads- the approach needs to be designed around each platform.
Here’s what to consider for YouTube videos:
- Your videos can be longer in length.
- Videos will almost always be viewed with sound on.
- Viewers may watch more than one of your videos at a time.
- You can have multiple links embedded in your video.
- Videos are available for viewing continually.
Here’s what to consider with Facebook videos:
- Shorter videos are better on Facebook.
- Not everyone watches video with the sound on – because of that you want to have text in your video so the viewer can “read” what you have to say.
- You can’t link to previous videos so a “series” may be a little more difficult to pull off
- Videos have a shorter shelf-life.
You can read a report from Tubular and Ogilvy here.
So it’s ok to use the same topics for your videos on both sites. You just may want to change them up a bit if you have the resources to do so.
If you don’t have the resources to make two different videos, then stick with the strategy that gets you the most results.
If you haven’t really gotten started with YouTube yet, then just focus on video for Facebook.
If your goal is to rank video or you plan on doing video ads in YouTube, then go that route.
It’s also ok to test each strategy separately and see what brings you the best bang for your buck, so to speak.
Another thing to remember is that you can also use retargeting ads on both sites.
But Angela, what if I don’t have a very big following on Facebook and even fewer subscribers on YouTube?
Well friend, I’m glad you asked.
You see, video ads are going to be a great way to build up both. Here’s my recommendation for you.
What type of problems does your market have that you can help them with in short tutorial videos?
Think of not only your frequently asked questions, but also questions that you know your customers should be asking.
Now start brainstorming which of those you would be able to answer with great short video tutorials.
However, make sure you are focused on offering value, not on sales.
One great place to look for questions that people have in your industry is Quora. I love that site.
It’s free market research!
Want to know another secret weapon? If you take the questions you find on Quora and make a video answer, you can post that on YouTube and then…drum roll please… post that video link in an answer post in Quora.
Talk about a double whammy!
Hope you found some value here and some tips for your video strategy. Let us know what questions you have in the comments.
Until next time…
Ah the Bio section. Let’s change this up and start with a quote. “Don’t adjust your dreams to accommodate your reality, adjust your reality to accommodate your dreams.” Yep I wrote that. I’m Angela Moore, Founder and President of Six Degrees Digital Media. We launched the company in May of 2010 and have the good fortune to still be helping others. We love creating awesome video over at Six Degrees as well as e-Courses and websites. If you need help telling your story, we’re here for you.
Also, I’m a mom of two awesome kids, which I believe is my real legacy. And if you’re still reading this, I’ll throw in that I’m a huge fan of Disney (movies and the park), as well as superheroes. I’d love to save the world but right now I’ll settle for saving the Internet one byte at a time.
Connect with me anywhere you like.