by Dr. R. Kay Green | Featured Contributor
The new year is closer than you think, and this will be a particularly exciting one. Not only is January 1, 2020 the start of a new year; it is also a new decade. And that means that it is a better time than ever to set new and exciting goals to grow your business.
In the spirit of “2020,” here are 20 goal ideas to get you started.
- Improve workplace training. If you are not doing regular training with your employees, you are running the risk of them forgetting or misunderstanding policies. Online training is a great way to make sure they are up-to-date.
- Start a blog/new social media channel. There are so many ways to reach out to your customers now. Find out where your target audience is spending the most time, and meet them there.
- Gain followers on social media. The more followers you have, the more engagement you have. And this will help improve your visibility even further.
- Talk to your customers. What do your customers actually want? Are you giving it to them? Take the time to do a survey or something similar, and you might be surprised by what you find out.
- Go paperless. Many employees and customers value a company that attempts to “go green.”
- Improve workplace procedures. Take the time to review your current policies and procedures. Identify ones that are out of date and bring them up to speed.
- Join a new networking group. Meeting new people in your field is not only a great way to get new clients, but also to stay on top of industry trends.
- Meet with [X] new prospects. The actual number will, of course, depend on the size of your business. But meeting with prospects and reaching out to potential new clients is an important part of any business owner’s growth.
- Improve your personal brand. This could mean starting a blog or refreshing your LinkedIn page, or something more ambitious like teaching a class or a webinar.
- Put your employees first. Make sure you are doing things that work with their schedule, not against them.
- Take a break. Working hard is important, but you also risk burnout. Take some time to yourself.
- Review your budget. Taking financial risks can be a part of business. But it is important to review these things and make sure you do not make mistakes.
- Improve employee morale. Sometimes, it just takes something small, like throwing a pizza party.
- Create a mission statement. What does your company actually stand for? Take the time to consider this.
- Track your progress. Do not get so lost in the day to day operations that you forget to celebrate your wins.
- Make a marketing calendar. This will make sure that you are consistent. It is all too easy to start strong on the marketing front, only to fall behind in later months as you run out of ideas. Marketing is a long game, so it pays to have a plan for the whole year.
- Engage more with customers. Talk directly to them, and find out what they are thinking. Then, give them what they want.
- Pay off [X] amount of debt. Running a business is not cheap. If you have gained debt in your time as a business owner, dedicate effort to paying it off.
- Receive [X] rejections. The more rejections you receive, the more proposals you are putting out. And that means the more acceptances you are receiving, as well.
- Take [X] classes. Learning new things can only make you better at what you do, and you are never done learning.
What are your goals for the new year?
Dr. R. Kay Green – Marketing Expert from RKG Marketing Solutions Inc. from Atlanta, GA.
Dr. R. Kay Green is the CEO/President of RKG Marketing Solutions Inc. With over 190,000+ Twitter followers, 35,000+ Facebook Likes, and the Top 1% LinkedIn profile designation, Dr. Kay, a self-motivated trailblazer, is the Quintessential “New-Age” Professional Woman, and PhD Marketing Pro. She earned a Doctorate of Business Administration in Marketing, and has completed PhD coursework in Leadership and Organization Change. She also holds a Master of Business Administration in Marketing and Management, a Bachelor of Business Administration in Marketing, and an Associate of Arts in Marketing Management.
She is affiliated with several prestigious universities and has instructed over 350 courses online. A popular speaker on Marketing and Business topics, Dr. Green is currently featured on Huffington Post, Black Enterprise, Black News, The Network Journal, Business Review USA, Digital Journal, College View, Business New Hampshire Magazine, Bay State Banner, Reader’s Circle, North Dallas Gazette, Harlem News, Top News Today, One News Page, NE Informer, Women in Business PR News, Consumer News Today, Women PR News, San Francisco Chronicle, Houston Chronicle, Chicago Daily Herald, The Miami Herald, and Book News Articles.