As creative women in business, the fun part is finding original ways to make these brand experiences memorable for customers. To jumpstart this I like to step outside of the role of entrepreneur and into the role of customer by jotting down the last items I purchased, why I purchased them, and what the experience was like. Was it the gorgeous Pinterest board that led me to those amazing silk pillows on Etsy? Did that nutritionist really just answer my email personally and offer a 20% discount for my first purchase?
Author: Guest Post
Responsibility Overload? Maybe It’s Time To Go Back To Basics. by @sobeorganized
We have responsibility overload: Our brains are overtaxed, our homes have way too much stuff in them, our adrenal glands are overworked, our minds don’t rest, and our marriages and families are suffering. Forgive me for generalizing or sounding like the voice of doom, but talk to your friends and you will hear pretty much the same refrain.
Three Ways to Stick to Your Biz Habits by @_ChelleShock
We’re almost a third of the way through 2013 now (yikes! can anyone else not believe that?!); you’ve done your planning for the year, and you’ve got your home office set up for success, but you’ll probably run into some stumbling blocks when it comes to keeping your good planning habits going. It’s really easy to lose momentum when it comes to “maintenance” type tasks, especially if you aren’t a big nerd that enjoys the process of planning and prioritizing (like, uh, me).
Three Steps for Virtual Success by @icpublishing
by Sheri Andrunyk The reality is that most of us are working and communicating more “virtually” than ever before—over email, social media and the many other means of connecting in this day and age. Here are the three steps that will help you realize the tools you have to make great connections and build successful […]
Don’t Give Up on Social Media Before Doing This by @MorganCarrie
Success with social media comes down to understanding your strategy, understanding your audience, and creating something that fits both while accomplishing your end goal. Regular audits should measure against all of these things, and help you drive change.
Clutter Defined: What’s Standing in Your Way? by @MelindaMassie
Clutter is anything standing in between you and the house you want.
Branding Yourself: The REAL Secret Behind Effective Social Media Marketing by @MagneticSilvia
by Silvia Pencak | Featured Contributor It’s standard industry lingo – no matter what your industry – branding, brand building, social media branding…these and many other terms fly around the online marketplace with a buzz equal to a swarm of killer bees. These terms can be intimidating, especially for the novice online marketing professional, as […]
5 Ways to Break a Business Funk by @MarleeWard
5 Ways to Break a Business Funk
3 Ways to Gather Social Proof for a NEW Product or Program by @GinaBell
So, you have a new product or program to launch and you’re working on the sales page? That’s exciting!
Until you realize…
Whether you’re using a copy writing template, a sales page checklist or your swipe files to model sales pages you love, there’s one essential element that can stop you in your tracks…
Secrets to Success: Keep Your Eyes on the Prize by @_ChelleShock
Does my workspace really matter?
A lot of people don’t think much about the physical space they’re doing their work in, past making sure that it’s not terrifically cluttered. We all love looking at office decor inspiration on Pinterest, but is that really the most practical space to put your attention? After all, things like design and aesthetics are often regarded as fairly shallow in regards to the big picture.