2015 is almost upon us and the buzz of the New Year is already in the air. It is around this time of year, we begin to think about the goals that we have accomplished and the plans still in the making. Each year, we reflect on the years that passed and then […]
Author: Kay Green
7 Reasons Why We are Fascinated with the #IceBucketChallenge
by Dr. R. Kay Green Who among us has not heard of the ALS #IceBucketChallenge? In August alone, the challenge raised $100 million in donations. It captured the collective imagination of social media users across the world. According to Facebook, Ice Bucket Challenge videos were viewed a whopping 10 billion times and reached over 400 […]
Relationship Marketing 1-2-3: Why Building Relationships Matters Most
by Dr. R. Kay Green Did you know that your company’s success is built on Relationship Marketing? Any good salesperson will tell you that you need to be able to make a lot of friends. Cultivating relationships has always been an essential part of sales, and it always will be. According to Forbes Magazine, […]
College Grads: 5 Ways to Maximize your Marketability as you enter the Job Market
by Dr. R. Kay Green Congratulations! You’ve completed your college degree…today is the first day of the rest of your life. Now that you’ve graduated…are you prepared to enter the job market? Statistically, nearly 40 percent of graduates are unemployed, and 16% are in part-time positions (NYDailyNews, 2013). The hiring process can take months, […]
To Email or Not to Email…Is Email Marketing Relevant to your Businesses’ Bottom-Line?
by Dr. R. Kay Green Engagement is the name of the game in the new millennium. It is all about networking and building relationships with your consumers with some form of continual contact. One of the best means of communication is by email. If you are not building a strong, reliable email list, you […]
The Verdict is In: The Future of Marketing is Social!
by Dr. R. Kay Green We can’t deny it. It’s everywhere we go, it’s everything we see. It’s social media and it symbolizes where we are as a society: Interconnected…and it is here to stay. Social media is a marketers’ dream. It allows your audience to watch you – as a brand – develop, […]
Corporate America v. Entrepreneurship? Which path is Right for you?
by Dr. R. Kay Green …And we’re off! The New Year has officially begun and now its time to make some very important decisions in your professional life. Where do you see yourself in say 5, 10, 15, 20 years from now? Have you taken the time to analyze your current career? That is, […]
