by Dr. R. Kay Green For brands, reaching consumers has simultaneously never been easier or more difficult. While the rise of social media has made it easier to connect directly with your target audience, the influx of information has made it harder to be seen, and consumers are only getting more discerning by the second. […]
by Dr. R. Kay Green | Featured Contributor If by chance you have not heard, Instagram is officially allowing people to schedule posts through third party apps. In the past, people could use apps to set up their posts in advance, but they still had to physically have their phones in their hands when they […]
by Dr. R. Kay Green | Featured Contributor It is no secret that social media makes connecting with your audience easy. But some people assume that “easy” means that it does not take any time or effort. This is not the case. “Easy” just means that you are now capable of connecting directly with consumers, […]
by Dr. R. Kay Green | Featured Contributor Millennials have been called many things by marketing experts. They have been accused of being disloyal and difficult to reach. They have been charged with the death of everything from napkins to Applebee’s because of their stubborn unwillingness to buy. However, can the fault of failed marketing […]
by Dr. R. Kay Green | Featured Contributor January is a perfect time for new beginnings, in both our personal and our professional lives. This is why New Year’s resolutions are so popular. Now, resolutions can be a powerful, especially for a business. There is a key trait that every professional and every business has […]
by Dr. R. Kay Green | Featured Contributor With consumers getting wearier of traditional marketing every year, more and more companies are turning to influencer marketing to reach people in a more authentic, organic way. By definition, influencers are “Individuals who have the power to affect purchase decisions of others because of their (real or […]
by Dr. R. Kay Green | Featured Contributor The first half of 2017 has come and gone, and the social media landscape has remained ever changing. Facebook, Twitter, LinkedIn, and Instagram and more have continued to update their platforms, changing the way that people interact with each other — and changing the way that brands […]
by Dr. R. Kay Green Now more than ever, your personal brand is important. Sales reps that use social media outsell 78% of their peers. Employees at companies with personal branding initiatives are 20% more likely to stay with a company. And most importantly, 92% of people trust individuals over brands. If you or […]
by Dr. R. Kay Green | Featured Contributor Many people are under the impression that having children changes your life dramatically and it’s true, but maybe not in the ways that you might expect. Kids shouldn’t be seen as a hindrance when it comes to balancing motherhood and a career since most people who have children […]
The Competitive Advantage: Using Social Media to Jumpstart and Expand your Career and Reputation by Dr. R. Kay Green | Featured Contributor In 2017, it’s safe to say to that we live in a highly connected global society. I’ve been in the marketing business for over 13 years, so I know how many differences there […]
