Author: Kay Green

Dr. R. Kay Green is the CEO/President of RKG Marketing Solutions Inc. With over 190,000+ Twitter followers, 35,000+ Facebook Likes, and the Top 1% LinkedIn profile designation, Dr. Kay, a self-motivated trailblazer, is the Quintessential “New-Age” Professional Woman, and PhD Marketing Pro. She earned a Doctorate of Business Administration in Marketing, and has completed PhD coursework in Leadership and Organization Change. She also holds a Master of Business Administration in Marketing and Management, a Bachelor of Business Administration in Marketing, and an Associate of Arts in Marketing Management. She is affiliated with several prestigious universities and has instructed over 350 courses online. A popular speaker on Marketing and Business topics, Dr. Green is currently featured on Huffington Post, Black Enterprise, Black News, The Network Journal, Business Review USA, Digital Journal, College View, Business New Hampshire Magazine, Bay State Banner, Reader’s Circle, North Dallas Gazette, Harlem News, Top News Today, One News Page, NE Informer, Women in Business PR News, Consumer News Today, Women PR News, San Francisco Chronicle, Houston Chronicle, Chicago Daily Herald, The Miami Herald, and Book News Articles. TwitterFacebookLinkedIn

Empathy: A Brand’s Secret Weapon by @DrRKayGreen

by Dr. R. Kay Green | Featured Contributor For brands, reaching consumers has simultaneously never been easier or more difficult. While the rise of social media has made it easier to connect directly with your target audience, the influx of information has made it harder to be seen, and consumers are only getting more discerning […]

CONTINUE READING Empathy: A Brand’s Secret Weapon by @DrRKayGreen 3 min read

Instagram 101: How to Leverage This Platform as an Entrepreneur by @DrRKayGreen

by Dr. R. Kay Green | Featured Contributor If by chance you have not heard, Instagram is officially allowing people to schedule posts through third party apps. In the past, people could use apps to set up their posts in advance, but they still had to physically have their phones in their hands when they […]

CONTINUE READING Instagram 101: How to Leverage This Platform as an Entrepreneur by @DrRKayGreen 4 min read

Talk With Your Audience, Not To Them by @DrRKayGreen

by Dr. R. Kay Green | Featured Contributor It is no secret that social media makes connecting with your audience easy. But some people assume that “easy” means that it does not take any time or effort. This is not the case. “Easy” just means that you are now capable of connecting directly with consumers, […]

CONTINUE READING Talk With Your Audience, Not To Them by @DrRKayGreen 3 min read

Get Authentic: A Guide to Marketing to Millennials by @DRRKAYGREEN

by Dr. R. Kay Green | Featured Contributor Millennials have been called many things by marketing experts. They have been accused of being disloyal and difficult to reach. They have been charged with the death of everything from napkins to Applebee’s because of their stubborn unwillingness to buy. However, can the fault of failed marketing […]

CONTINUE READING Get Authentic: A Guide to Marketing to Millennials by @DRRKAYGREEN 4 min read

How to Follow Through on Your Business New Year’s Resolution by @DrRKayGreen

by Dr. R. Kay Green | Featured Contributor January is a perfect time for new beginnings, in both our personal and our professional lives. This is why New Year’s resolutions are so popular. Now, resolutions can be a powerful, especially for a business. There is a key trait that every professional and every business has […]

CONTINUE READING How to Follow Through on Your Business New Year’s Resolution by @DrRKayGreen 4 min read

Influencer Marketing 101: How to Select the “Right” Influencer for Your Brand by @DrRKayGreen

by Dr. R. Kay Green | Featured Contributor With consumers getting wearier of traditional marketing every year, more and more companies are turning to influencer marketing to reach people in a more authentic, organic way. By definition, influencers are “Individuals who have the power to affect purchase decisions of others because of their (real or […]

CONTINUE READING Influencer Marketing 101: How to Select the “Right” Influencer for Your Brand by @DrRKayGreen 5 min read

What’s Trending in Social Media during the Second Half of 2017 by @DrRKayGreen

by Dr. R. Kay Green | Featured Contributor The first half of 2017 has come and gone, and the social media landscape has remained ever changing. Facebook, Twitter, LinkedIn, and Instagram and more have continued to update their platforms, changing the way that people interact with each other — and changing the way that brands […]

CONTINUE READING What’s Trending in Social Media during the Second Half of 2017 by @DrRKayGreen 4 min read

Personal Branding: How Much is Too Much? by @DrRKayGreen

by Dr. R. Kay Green | Featured Contributor Now more than ever, your personal brand is important. Sales reps that use social media outsell 78% of their peers. Employees at companies with personal branding initiatives are 20% more likely to stay with a company. And most importantly, 92% of people trust individuals over brands. If […]

CONTINUE READING Personal Branding: How Much is Too Much? by @DrRKayGreen 4 min read

Why Being a Parent Can Actually Increase Your Productivity by @DrRKayGreen

by Dr. R. Kay Green | Featured Contributor Many people are under the impression that having children changes your life dramatically and it’s true, but maybe not in the ways that you might expect. Kids shouldn’t be seen as a hindrance when it comes to balancing motherhood and a career since most people who have children […]

CONTINUE READING Why Being a Parent Can Actually Increase Your Productivity by @DrRKayGreen 4 min read

Using Social Media to Jumpstart and Expand your Career and Reputation by @DrRKayGreen

The Competitive Advantage: Using Social Media to Jumpstart and Expand your Career and Reputation by Dr. R. Kay Green | Featured Contributor In 2017, it’s safe to say to that we live in a highly connected global society. I’ve been in the marketing business for over 13 years, so I know how many differences there […]

CONTINUE READING Using Social Media to Jumpstart and Expand your Career and Reputation by @DrRKayGreen 4 min read
TOP