Learning to Let Go People start businesses because they are driven and determined. But most importantly, they start businesses because they saw something in their industry and thought, “I can do this better.” All of these traits are strengths that make for truly great entrepreneurs. But if not kept in check, these same […]
by Dr. R. Kay Green Remote businesses and telecommuting options for employees are becoming more popular. A recent study has found that 3.9 million Americans work from home for at least half the week. This includes freelance workers and small businesses as well as large corporations. On the surface, it is easy to understand […]
by Dr. R. Kay Green Good customer service is more than important. It is an integral part of any business’s success. In today’s oversaturated business world, there is simply no room for subpar service, because there will always be another business willing to do the job quicker and more pleasantly. And this is exactly why […]
by Dr. R. Kay Green | Featured Contributor Take a moment to consider how your brand got where it is today. Have you known what you wanted to be since you were a child, and did you make a business to do it? Did you fall into your current line of work by accident? Or […]
by Dr. R. Kay Green | Featured Contributor The Pareto Principle states that roughly 80 percent of the effects come from 20 percent of the causes. It can be applied to many scenarios, but in business, it is often taken to mean that 80 percent of your sales comes from 20 percent of your customers. […]
Consistency: A Brand’s Secret Weapon Have you ever seen a blog that was abandoned after a week, or a social account that had not posted in months? Or maybe you read a blog and loved it, but could not continue to follow it because it did not have a clear posting schedule. How […]
by Dr. R. Kay Green | Featured Contributor Sometimes, deciding on a marketing campaign is easy. You get an idea that aligns perfectly with current trends — or you research trends at the start and develop an idea based on them. In either case, you can be reasonably sure that the marketing campaign in question […]
by Dr. R. Kay Green | Featured Contributor Statistics show that mobile browsing is becoming increasingly common. This means that optimizing your content for mobile is an important part of keeping an engaged and active readership. The look and layout of your content is probably more important than you realize. Studies have shown that people […]
by Dr. R. Kay Green | Featured Contributor It is a simple fact of life that you cannot please everyone. No matter how good you are at your job, at some point, you are going to find someone who is upset with how you handled things, for whatever reason. At some point, every entrepreneur will […]
by Dr. R. Kay Green | Featured Contributor Content marketing is by no means a new concept. But recent research shows just how important it can be. For example, 70% of users would prefer to learn about a company through a blog post than through an ad. 47% of buyers view at least 3-5 pieces […]
