7 Quick Tips for Starting Your Business on Pinterest by @BBorowicz

7 Quick Tips for Starting Your Business on Pinterest

by Brittney Borowicz  | Featured Contributor

Social media platform, Pinterest, isn’t just for DIYers and women’s apparel. With over 70 million users, Pinterest has become a valuable tool for many small businesses looking to drive sales or connect with potential clients.

There are many tips that businesses can use to increase their visibility, website traffic and overall branding. Here are seven to get you and your company and brands started…

  1. Start with your website. Make sure each product and/or service has a visual element so that others can Pin that image to their Pinterest boards. Make it even easier for your audience by including “Pin It” buttons near your different products so that those items can be shared quickly.
  2. Find what people are searching for and who is doing the searching. For example, if you are an indoor air quality company and see that yoga studios are searching for your product/service or similar indoor air quality products/services, create a Pinterest board about the subject of yoga and how clean air positively affects your body. Work to create the best board on this specific topic including valuable visuals and articles as well as the products and services you have to help those yoga studios keep their air clean. (This is a real example of a company I worked with in the past.)
  3. Use keywords. Pinterest is a great search tool. Just as with all other parts of the internet, keywords are important so that those looking for your product/service can easily find them. Pinterest is also great for SEO and keywords and phrases will help drive Google and Bing to your Pinterest boards.
  4. Include your URL in your Pin description. This works to drive people back to your site and helps those people remember your name for the future.
  5. Include your price in your Pins. Although this is a more controversial tip, it will get people who are truly interested in purchasing your product/service to click and convert. Pins that include their price also convert more than those without it.
  6. Engage with your audience and community. Comment on and Like Pins from people and other companies that may be interested in your products or services. This helps build a sense of trust with potential consumers and alerts people of your presence when they may have been unaware of your company before.
  7. Not all brands are meant for Pinterest. Just as with other social media channels, your audience may just not respond well. Brands and companies should not be on ALL social media platforms. If Pinterest may be a good platform for your brand, take the time to do it right and measure your success.

Want to follow me on Pinterest? Click here!

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Brittney BorowiczBrittney Borowicz is an integrated marketing professional with a strong communications background specializing in journalism, public relations and social media. Originally from the northwest suburbs of Chicago, Brittney has spent the past few years working with entrepreneurs and start-ups in the Chicagoland area to enhance their marketing and social media efforts.

Prior to her current role as the Marketing Manager for an embedded networking company, Brittney realized her affinity for all things media and marketing while working in radio and television and as a professional presenter. Later, she began working at a couple of small marketing agencies in Chicago as a Public Relations and Sales Director and Account Manager, which required her to be well-versed in coordinating specialized public and media relations strategies, creative marketing initiatives and cohesive sales process implementations.

As a strong believer in intimate consumer/brand involvement, Brittney helps her clients create content that engages and educates brand audiences while establishing each individual or company as a thought leader in their industry.

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3 Replies to “7 Quick Tips for Starting Your Business on Pinterest by @BBorowicz”

  1. Brian Caspe

    My favourite Pinterest tool is http://PinPinterest.com It has given me about 55k followers for my Pinterest and floods my blog with unique visitors everyday 🙂
    It is free to use, runs on the cloud, optimised for use on mobile devices, easy to setup, has Pin Scheduling feature and Speed Control…
    The best thing I like about PinPinterest is that it has Intelligent Content Detection algorithms, which pin only images relevant to my business to my boards 🙂
    I can fully rely on PinPinterest for my Pinterest marketing 🙂

  2. Kristi

    This list is great! I recently began putting much more effort into my business’s Pinterest and I “accidentally” found some success with driving traffic. To my surprise, Pinterest makes up about 50% of my traffic right now (OMG!!) and it came very suddenly. Now I’m just struggling to figure out how to convert that traffic. I will definitely be implementing these suggestions!

    XO,
    Kristi
    522 Envy

    1. Brittney Borowicz[ Post Author ]

      Kristi,
      I am happy to hear you’ve already had a ton of success with Pinterest. Those numbers are crazy by the way! I don’t think I’ve ever worked with anyone who gets 50% of their traffic from Pinterest alone! That is amazing and definitely means you decided to utilize the right social media platform for your audience.

      I hope some of these quick tips help you get even more success!

      Brittney

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