Author: Brittney Borowicz

Brittney Borowicz is an integrated marketing professional with a strong communications background specializing in journalism, public relations and social media. Originally from the northwest suburbs of Chicago, Brittney has spent the past few years working with entrepreneurs and start-ups in the Chicagoland area to enhance their marketing and social media efforts.Prior to her current role as the Marketing Manager for an embedded networking company, Brittney realized her affinity for all things media and marketing while working in radio and television and as a professional presenter. Later, she began working at a couple of small marketing agencies in Chicago as a Public Relations and Sales Director and Account Manager, which required her to be well-versed in coordinating specialized public and media relations strategies, creative marketing initiatives and cohesive sales process implementations.As a strong believer in intimate consumer/brand involvement, Brittney helps her clients create content that engages and educates brand audiences while establishing each individual or company as a thought leader in their industry.

7 Quick Tips for Starting Your Business on Pinterest by @BBorowicz

by Brittney Borowicz  | Featured Contributor Social media platform, Pinterest, isn’t just for DIYers and women’s apparel. With over 70 million users, Pinterest has become a valuable tool for many small businesses looking to drive sales or connect with potential clients. There are many tips that businesses can use to increase their visibility, website traffic and […]

CONTINUE READING 7 Quick Tips for Starting Your Business on Pinterest by @BBorowicz 5 min read

Minding the Mobile Inbox: 10 Tips to Get the Attention Your Email Deserves by @BBorowicz

by Brittney Borowicz  | Featured Contributor Why email? This question haunts many marketers’ dreams. In the age of spam filters, Gmail’s “Promotions” tab and one-click unsubscribe buttons, it seems like email is going by the wayside. Despite the new and emerging hoops that marketers have to jump through just to get their message to their […]

CONTINUE READING Minding the Mobile Inbox: 10 Tips to Get the Attention Your Email Deserves by @BBorowicz 5 min read

Why Ensuring Happiness in the Workplace Should Begin Before the First Interview by @BBorowicz

by Brittney Borowicz | Featured Contributor For this month’s guest blog post, I am straying away from my usual marketing how-tos, tips and tricks and instead focusing on another topic I am very passionate about: happiness in the workplace. Happiness in the workplace was not something I had every really considered when I first left […]

CONTINUE READING Why Ensuring Happiness in the Workplace Should Begin Before the First Interview by @BBorowicz 7 min read

Why is LinkedIn So Important? + A LinkedIn Share Guide by @BBorowicz

by Brittney Borowicz | Featured Contributor Although it is typically underrated among other social media platforms, LinkedIn is the most popular and largest professional networking site available today. With over 240 million active users and 3 million businesses having a company page, it’s the perfect platform for getting hired, connecting with other business professionals and business-to-business […]

CONTINUE READING Why is LinkedIn So Important? + A LinkedIn Share Guide by @BBorowicz 6 min read

5 Ways to Work Thought Leadership into your Content Marketing Strategy by @BBorowicz

by Brittney Borowicz | Featured Contributor The intent of thought leadership is to become a trusted source of information for your audience so that they view you and your company as an authority in your industry. Not only does thought leadership position you and your company as the go-to for specific information in your industry, but it […]

CONTINUE READING 5 Ways to Work Thought Leadership into your Content Marketing Strategy by @BBorowicz 8 min read

The Seven Deadly Sins of Social Media Marketing by @BBorowicz

1. Lust- If you intensely desire money, fame and power from your social media when you first start off, you have a lust problem. Unless you are the President of the United States or a famous musician, just being on social media will not get you followers, friends, likes, retweets, etc. The most successful brands […]

CONTINUE READING The Seven Deadly Sins of Social Media Marketing by @BBorowicz 8 min read

“I Quit!” The Story of a Millennial Job Hopper by @BBorowicz

by Brittney Borowicz | Featured Contributor In my experience, Millennials get a lot of flack for a lot of things. As someone who falls into that Millennial age group, I’ve had people tell me I’m lazy and entitled without even getting the chance to ask my name first. Another common stereotype I’ve heard about Millennials is […]

CONTINUE READING “I Quit!” The Story of a Millennial Job Hopper by @BBorowicz 9 min read

The “I Dos” and Do Nots of Social Media During the Wedding Season by @BBorowicz

by Brittney Borowicz | Featured Contributor This past weekend I was blessed to attend the wedding of my brother and new sister-in-law. The ceremony was beautiful, the food was tasty and hey! I got a sister out of the deal! Now that the wedding season is upon us, there are some definite dos and do nots for the […]

CONTINUE READING The “I Dos” and Do Nots of Social Media During the Wedding Season by @BBorowicz 7 min read

5 Social Media Platforms to Be On (that Aren’t Facebook or Twitter!) by @BBorowicz

by Brittney Borowicz | Featured Contributor Social media has become a huge player in business promotion and engagement over recent years. With so many different social media platforms to choose from, many businesses don’t know where to start and therefore start EVERYWHERE. The truth is, not every social media platform is right for your business or consumers. […]

CONTINUE READING 5 Social Media Platforms to Be On (that Aren’t Facebook or Twitter!) by @BBorowicz 8 min read

How to Boost Your Business with Good (and Bad!) Online Reviews by @BBorowicz

With the influx of information available on the internet, businesses and consumers are spending more time researching the products and services of different companies before they buy. The buyer wants to know they are getting the best prices, the best products and the best services they can and with the internet, they have a choice […]

CONTINUE READING How to Boost Your Business with Good (and Bad!) Online Reviews by @BBorowicz 7 min read
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