Category: She Owns It

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Current discussions in US labor law

A sponsored post from Personnel Concepts Labor law in the US (and elsewhere) has had to adapt to huge changes in working practices over recent years. The advance of globalization and of digital communications has fundamentally altered where, how and when people work. At the same time, many of the concerns held by employers and […]

CONTINUE READING Current discussions in US labor law 2 min read

25 Ways to Marketing Your Business for Free by @MarleeWard

Let me start by admitting that none of these marketing tactics are actually free.

Each one with cost you a considerable amount of time to be truly effective, but when you don’t have a lot of money, you usually have more time, so invest your time in these free marketing tactics and watch the money roll in.

CONTINUE READING 25 Ways to Marketing Your Business for Free by @MarleeWard 9 min read
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A Woman’s Paradox: The unique challenges facing women who “want it all” [Infographic]

A Woman’s Paradox: The unique challenges facing women who “want it all”

Despite progress toward “having it all,” research shows that American women are less satisfied and burn out more quickly. And today’s economic realities mean fewer options when it comes to choosing between work and home.

CONTINUE READING A Woman’s Paradox: The unique challenges facing women who “want it all” [Infographic] 1 min read

How to Boost Your Business With Link-Building by @EricajMoss

Search engine optimization (SEO) is one of the most underappreciated online arts. As a business owner, it can be daunting to try to navigate Google’s latest algorithm updates and stay on top of best practices when it comes to keeping your brand top-of-mind for consumers.

That doesn’t mean, however, that you can bury your head in the sand and ignore it. With SEO, the positive impact on your bottom line will be tangible, so it’s important to either: A) hire a professional who can execute the strategy for you, or B) make it your business to know some things you can do to maximize your individual efforts with things like link-building.

CONTINUE READING How to Boost Your Business With Link-Building by @EricajMoss 3 min read

How to turn information overwhelm into action by @_ChelleShock

Who among us doesn’t have a pile of books that we’ve read, with little stubs of paper scattered throughout them marking the reallygood stuff? Or pages of notes from conferences, which, after we get home, just kinda languish uselessly in a notebook, growing dust?

But the process of going back through all of that information and turning it into something actually usable can be a major pain. Even if you know that you need to do so to turn your knowledge into action (action that’ll grow your business!), it can be overwhelming when you don’t have a process.

CONTINUE READING How to turn information overwhelm into action by @_ChelleShock 4 min read

Social Media and Business Goals – How Elegantly Does Yours Dance by @ProsperityGal

It’s not the fun sexy part, focusing on your business goals when creating your social media campaigns. Aligning your business goals with your social media goals, often is the missing step for both big and small brands.

Social media offers businesses a path to gain trust, credibility and longevity. Even a few years ago, reaching a larger audience was not within a touchable distance for small business, no matter how well you danced in your industry or vertical.

CONTINUE READING Social Media and Business Goals – How Elegantly Does Yours Dance by @ProsperityGal 6 min read

Fill ‘Er Up: Distributing Your Social Media Content Like a Pro by @JenKaneCo

Where you post content in social media is just as important as what you post.

Simply syndicating the same content to all your networks at once, once a day, can send a message to your audience that they’re not really worth the effort. (Because you’re not really making any, are you?)

CONTINUE READING Fill ‘Er Up: Distributing Your Social Media Content Like a Pro by @JenKaneCo 5 min read

5 Easy Ways to Increase Local Business’s Online Presence by @MarleeWard

If you have a local business online marketing tools should be your best friend. Truth be told, most local business owners completely overlook the power of online marketing for their business. As a result, there has never been a better time to leverage the power of local search engine ranking. If you apply even two of these five easy methods for improving your local online presence, you’ll surely outrank your local competition.

CONTINUE READING 5 Easy Ways to Increase Local Business’s Online Presence by @MarleeWard 6 min read
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