by Katherine Kotaw Are you a box of Cheerios or a bag of toasted o’s? A bright yellow box of expertly branded goodness that commands that coveted eye-level spot on grocery store counters or an undistinguished container of brown cereal that no one would want if it weren’t 30 percent cheaper? When ambitious CEOs build […]
by Andreea Ayers There are a few things that help to catapult your brand into the public eye more than being featured in the media, whether it’s in a national magazine, on a TV show, or on an influential blog. As an entrepreneur, it can seem overwhelming to try to get your products featured in […]
What are the strengths of young founders:[2] (According to Paul Graham, Co-Founder of Y-Combinator) –Stamina College is the perfect time for all-nighters, and crazy work hours. –Poverty Being used to poverty aligns you with the markets tendency. You may think $300 is a lot. Pricing a product usually $3000 at $300 makes you super competitive. […]
by Dr. R. Kay Green We can’t deny it. It’s everywhere we go, it’s everything we see. It’s social media and it symbolizes where we are as a society: Interconnected…and it is here to stay. Social media is a marketers’ dream. It allows your audience to watch you – as a brand – develop, […]
Restaurants like Olive Garden and Red Lobster are struggling, while high end dining is flourishing. At GE, demand for high-end dishwashers is racing ahead of sales growth for mass-market models. This leaves the question, what happened to the middle class? Source: BestMSWPrograms.com Generally the Middle-Class is thought of as making <$100,000 a year But middle-income […]
by Pamela McCormick | Featured Contributor In my house, during this pre-spring period, we have three “McCormick Mantras.” These simple phrases are simple in concept, yet pack enormous power in action. —We “Give Up” things for Lent. —We “Go Green” on St. Patrick’s Day. —We “Step it Up” (and maybe dance a jig or two). […]
From the series: Confessions of a Recovering Overachiever by Cortney McDermott, Chime Before my four year old daughter Gaia Ray lies down for a mid-day nap, she always lists the things she’s going to do “tomorrow” when she wakes. “Domani I’m going to read Duck for President and take Jackie Brown [her doll] for a walk […]
by Emily Worden Allow me tell you a quick story. I’m authoring a business book and a few weeks ago I wrote a chapter about pricing strategies. I said that discounts (e.g., 50% off) are detrimental to your brand and lots of sales indicate your business is in bad shape. I own a custom bag […]
by Katie McDermott and Jane Whitehead | Featured Contributor The social media industry is a very noisy world, one that can be very overwhelming with the amount of companies offering social media services, from the one-man band LinkedIn expert, and the PR companies with an add-on social media offering, to your giant digital and social […]
by Kristal Reagan SEO can be confusing but it doesn’t need to be. This isn’t all there is to know about SEO and optimizing your site but it’s a good start for those not optimized. Plugins You Need: XML Sitemap All-in-One-SEO Plugin or WordPress SEO by Yoast Page/Post Specific Social Share Buttons Why? A sitemap […]
