by Mella Noir | Featured Contributor Ever met a Holocaust survivor, who survived one of history’s atrocities when she was only 14? I have, and her name is Lucy Deutsch. When she was just a 14 year old girl discovering life, her family was thrown out of their beautiful home and shipped off to Auschwitz […]
by Erica Wiley I was cleaning out my desk drawers this weekend and found boxes of business cards. All the boxes were full, I mean literally no more than 5- 10 cards had been removed. One set of the cards had my previously married name. Another had a special promo on the back. All represented […]
When someone first comes to me, there is usually a little to a LOT of anxiety that I’m going to make them get rid of everything. This is, of course, never the case and I always joke with them that I’m not “a completely heartless witch.” Even if gingers are rumored not to have souls. […]
There’s a special place in my heart for entrepreneurs with indie craft businesses. Not just because I’m one of them, but they tend to be incredibly creative and artistic individuals.
I am lucky enough to have actual-on-the-day-job experience in buying, merchandising and branding for a national retailer to help me through the mucky, scary elements of running a business. But I’ve encountered countless artists who, instead of mastering the concept of branding their business and themselves, they run the other way.
Want to sell more? Get in the mind of your customer and identify their wants, needs and desires.
News Flash #1: People care about themselves, not companies. People are bursting with needs, wants and desires, and they buy products to satisfy those emotions. Customers care about your products only when they have a specific need that must be fulfilled. (“I’m hungry.” “I’m cold.” “I want money.” “I want a partner.”)
Let’s break it down. Why do many people blog? Often it’s to position themselves as an expert, drive traffic to their website, and get new business! This is a great strategy.
But here’s the reality. Most blogs don’t convert into sales. Unfortunately, most people have no idea why all their hard work isn’t paying off. That sucks.
As an entrepreneur and mom I have learned that there is no such thing as caught up. I am constantly coming up with new ways to reinvent my companies and enrich my client experiences. Which in turn creates new projects, deadlines, and more to my workload. Sounds exciting right, well it can be, but as a wife and mother of 3 young children there are times when taking on new tasks can seem daunting.
Referral marketing (word-of-mouth) is considered one of the most effective marketing strategies in the business industry. We’ve heard the phrase “people purchase from people they know, like and trust.” Odds are friends & family will have a greater chance at selling your service and products better than you will.
Here are 5 sure ways to make Client Attraction a “walk in the park”:
Being productive in business is one of the key drivers to being more profitable.
We would all like to be more efficient with our time, but often it’s little things that, when you put them together, can have a dramatic impact on your productivity.
Try these productivity hits:
Ever met a 16 year old that started changing the world when she was 12?
I have, and her name is Gabrielle Posard. When she was just 12, she was inspired by her older sister Camille, who was a writer for a documentary on hunger. She drew the now famous “Donate, Don’t Dump” logo of a fork, spoon and knife combined with recycling while discussing the documentary over dinner with her family.