Mobile marketing just got real. Source: TopMarketingSchools.net Apple iBeacons: Mobile Marketing Just Got Real A few years ago, it might have felt like the stuff of science fiction, but beacon technology built on BLE (Bluetooth Low Energy) communications has the potential to change the way we shop and live. Imagine installing an app on your […]
by Kathy Scott | Featured Contributor Throughout the centuries, women have abided by the “You First” mentality. The U.S. was founded on the principles that men were the head of the family and women had no say in decisions that affected family business. We have seen women stand by philanderers at public apology events. After […]
by Ronii Bartles | Featured Contributor As consumers we want to connect with the companies and products that we are purchasing from. And when a company implements cause branding (marketing) it is a powerful strategy that gives us a sense of an organizations’ purpose in the world. Cause branding is when customers think about your […]
by Pamela McCormick | Featured Contributor Lights, Camera, Action…. The lights dim. The curtain opens, the audience quiets…. The Power Point fills the screen. It has all come to this moment. You are ON. You are in the moment. The Sales Meeting. The Book Release. The Presentation. The New Product. The Big Show. Or is […]
by Christine Kane It’s inevitable. Whether I’m hosting an “Ask Anything” call for business owners, or giving a talk to a group of entrepreneurs, or meeting a small business owner at a local party… …someone always asks this question: “Should I brand my business?” By the end of this article, I’ll share my answer. But […]
From the series: Confessions of a Recovering Overachiever by Cortney McDermott, Chime Okay – I just can’t let go of this one . . . not entirely, anyway. There’s something about the instant gratification of checking off or, even better, drawing a thick line through a TO-DO. Especially if the crossed-off list is super long. But […]
Photo credit: Pexels by Katherine Kotaw Google Hangouts on Air is both the greatest — and worst — gift the geniuses in Mountain View, CA, ever bestowed on us. Sure, Gmail and Google Search are nice, but they’re sort of like getting socks for your birthday. We need — and rely — on them, […]
by Dr. R. Kay Green Engagement is the name of the game in the new millennium. It is all about networking and building relationships with your consumers with some form of continual contact. One of the best means of communication is by email. If you are not building a strong, reliable email list, you […]
by Yaritza Delorenzo I recently began meditating, something I’ve been wanting to do for years. In the last year, it kept coming up in books I’ve been reading whether business books or personal improvement (this is what I read 95% of the time). Coincidentally, I’ve been the most stressed the last 9 months. I took […]
by Kristal Reagan As business owners we look often for tools that will help us streamline our business or tools that make daily tasks easier and faster so that we can get back to what we really need to be doing, growing our business. To help streamline my business and daily activities and to keep […]
