by Kristal Reagan | Featured Contributor
You have a website and you need your target market to find it. Let’s say you have a website you love, your clients love and even Google loves, is that enough? We’ve all heard this phrase, “Build it and they will come” but that’s just not true in online business. How does your target market even know you built something for them to find if you don’t tell them? They don’t, so you must “Build it and MAKE them come”!
How do you get your target market to your website?
You need an invitation that offers them something they need so badly they can’t resist! This must be in your consistent marketing plan. It’s called a No Obligation Invitation (NOI) and it’s a great tool to use in order to get your target market to your site, on your list and into your sales funnel. Every website should have this NOI aka Free Gift. Someone comes to your site and you have an offer they can’t resist so they give you their name and email in exchange for your free gift/NOI (which is a small taste of what you offer and satisfies a need of your target market).
The purpose of the NOI is to give them a small bit of your knowledge for free so that they can make a small actionable change. It’s a way into their inbox and to guide them through your sales funnel as well as begin to build trust and keep in touch. An NOI also helps you attract your ideal client. If your NOI is absolutely in-line with your business and attracts your target market then the leads you get will be valid, they will be hungry for your services Even if they don’t hire you right away since some clients need to be at a different point of desperation before they are ready for your services. The point is they will come to you because you targeted them and made a connection.
Your NOI can be a live event, a coupon or sample, or an informational product like a report, e-book, or video, so long as it provides value.
Once you have your NOI you need to use it to funnel your leads through to your sales funnel. I call it the Optin Flow.
First, you should have your NOI just above/below your header or in the sidebar of your website as well as a dedicated page to easily lead people to your invitation using social media.
The Optin Flow:
- Ideal client visits website
- Ideal client gives name/email in exchange for NOI gift
- Ideal client redirects to the “Next Steps Page” where they are reminded to check their email and confirm their subscription and your next call to action
- Ideal client checks email and confirms-then redirects to the “Free Gift Page” where they actually receive their free gift from you (this page has a second call to action typically to a sales page for your offer or maybe a 15 minute consult, etc)
- At the same time as the redirect, ideal client receives a welcome email with a link to the “Free Gift Page” just in case the redirect was halted for any reason as well as that 2nd call to action
- After 2-3 days ideal client receives 2nd email which is a follow up with a call to action to sales page
- Now you will continue your keep in touch strategy (typically your digital newsletter directly to their inboxes)
One of the questions I get asked is “Why do I need these redirects…AWeber, Mailchimp, and others have confirmation default pages?” My answer is this every time, “Yes they do, but none of those take your target market back to your website automatically and what we want is for our target market to visit our website as much as possible.” It’s also about branding and making a connection. Do you want AWeber to thank your prospect for joining your list OR do YOU want to thank them for joining your list?
What you offer and the next steps depends on your business and your target market and what they are hungry for and how you can best funnel them into your signature solution. Remember, simple does it and then Just Do It! Don’t try to get everything just “perfect” because that’s going to hold you back. Get it started and then build on it. I personally am not 100% happy with my NOI funnel but its working and doing what I want it to and now that I have some market research I know what updates and verbiage need to be changed. You can see my NOI Funnel in action and it will take you step by step like the list above. A little feedback would be a great thing too, if you have time.
Kristal Reagan, Tech Expert-Owner SimplifyWebsites, Raleigh, NC
Hey y’all! My name is Kristal and I’m a 100% born-and-raised North Carolinian, currently living in Raleigh. I’m a home-based business owner, wife of 10 years, and stay-at-home Momma to four wonderful children (ages 9, 6, 3 and 8 months.)
Let me make a confession. I’m a tech-geek and a gadget-girl! I LOVE technology and I LOVE teaching others about it. I especially love helping those who are self-proclaimed “technically inept.” It’s my joy to SIMPLIFY technology for them and show them how to use it to make their lives easier.
If you’re like many business women, you’ve spent countless hours and dollars on your website, but you still don’t love it. Or you love the look and it’s “pretty,” but it’s not fully functioning, meaning it’s not collecting new leads, it’s not deepening the relationship with your leads, and/or it’s not converting your leads to $ales.
And maybe you’ve wasted tons of time trying to figure out technology on your own. Or worse, there are times when the thought of technology seems so overwhelming that it stops you in your tracks and it keeps you from moving your business forward.
I’m here to help turn all that around for you! I promise to speak your language, and not use “big techie words”. I love to create step-by-step, how-to videos that teach YOU how to streamline your business and I’m really looking forward to that and being a resource for you!