by Elaine Slatter Last week I was pacing up and down my kitchen rehearsing for an hour presentation on “standing out from the crowd”. A branding talk. My dilemma was how to connect with the audience. I had all the facts, but since I wrote a script and was trying to follow it, the delivery […]
by Natalia Raben Perhaps you have noticed the recent graphic design trend in the fashion world. More and more brands choose to redesign their logos into more minimalistic ones. As a result, the general audience often finds them looking… sort of the same. Or at least very similar. However, is that really the case? Let’s […]
by Elaine Slatter I often get asked, “How do I create a great brand?” There isn’t an easy answer to this question, because successful brands spend a lot of time figuring out how to launch and develop their brand. Uber, Airbnb, Starbucks, and Amazon are fast-growing brands worth millions, gazillions, or billions. How did […]
by Anna McAfee “What tribes are, is a very simple concept that goes back 50 million years. It’s about leading and connecting people and ideas. And it’s something that people have wanted forever” says Seth Godin. You’d have to be living under a rock to not have recently heard the words ‘community’ and ‘tribe’. […]
by Leslie “LAM” Miller | Featured Contributor You know the feeling you can get reading other women’s stories. That mm-hmm, uh-huh, Amen! when you discover another woman’s experience that mirrors your own. When she writes about the issue that men aren’t writing about, that maybe they don’t care about, or perhaps just don’t have […]
by LaKisha Greenwade | Featured Contributor Is social media here to stay? Absolutely! Actually, it is an understatement. Social media will continue to expand reach by integrating with non traditional platforms in the next few years. When building a brand, please know that you are ‘tardy to the party’ if there is no online presence outside […]
Yes. End of post. Just kidding. But seriously, yes, every business needs a brand (and actually, already has a brand whether they focus on deliberately it or not). A strong brand is essential for standing out from the crowd (i.e. your competitors) as well as connecting and engaging with your audience. It’s what will turn […]
by Melissa Packham | Featured Contributor Creating a brand personality is a fun but frivolous exercise that you might do once and then forget about to move onto more serious business, right? Wrong. So wrong. A brand personality is what makes the difference between a commodity and a product or service that is unique and […]
by Elaine Slatter You have great product ideas for starting a business, but how do you know if your target customers want what you are selling? If you want to seriously start a business, then the first step is to identify your target market and test your product ideas and pricing. Identifying Your Target Market […]
by Melissa Packham | Featured Contributor Your brand’s tone of voice is how your brand communicates through every channel and stems from your brand personality. Just like that snobby lady in the premium homewares store, or the friendly and chatty barista who makes your coffee at the local café, your brand will leave your audience […]
