Photo by John on Unsplash One way that startup publishers can achieve their ad revenue targets is by hiring motivated magazine sales representatives. Journal sales representatives can virtually jumpstart a new title and also put it on the fast track to success. However, there are lots of pros and cons to utilizing their expert […]
Category: Branding
Demystify the label of Under Confident Woman
I am a terrible public speaker. You don’t seem confident enough to be a CEO. Women lack confidence to succeed on their own Sounds familiar? Some of the all too common phrase heard all too often and used to label women. Among many other challenges, one of the biggest challenge women face in […]
How Do Brands Track The ROI of Influencer Marketing?
by Shane Barker Influencer marketing has taken the marketing world by storm. Last year, brands dedicated 80% of their marketing budgets to it, and they plan to increase the percentage going forward. Clearly, influencer marketing has become the go-to strategy for most smart marketers. However, 78% of marketers admitted in a Linqia survey […]
How to Succeed at Influencer Marketing
Photo by Gabrielle Henderson on Unsplash by Shane Barker At first, when the pandemic hit, influencer-sponsored content experienced a decrease from an average of 35% to 4% of all influencer publications. Businesses had to cut back on influencer marketing campaigns in a bid to reduce costs and not appear insensitive to the crisis. […]
Tips for Naming Your Solopreneur Business
by Donna Amos You’re in the process of making your solopreneur dreams come true. There are a million questions to ask yourself as you roll out your plans. One of the biggest, most important decisions is what to name your business. We’ve got a few tips for naming your business. The Story Behind […]
Stand Out From the Competition With These About Page Tips
by Michelle Griffin If you’ve ever struggled with writing your about page, you’re not alone. Knowing what to write to attract the attention of your ideal audiences can be a challenge for many women entrepreneurs and personal brands. Why is this? For most of us, it’s not easy to talk about ourselves. Often we’re too […]
5 Tips for Turning Your Passion Into a Business
by Elaine Slatter Having a passion for something like animals, eco-friendly products, lifestyle products, or a wellness community can be the start of something amazing in the entrepreneurial world. Our Tips for Turning Your Passion Into a Business Turn Your Passion into Developing the Skills You Need Developing your Talents into […]
How to Build Your Personal Brand with LinkedIn Stories
by Michelle Griffin Good news for personal brands wanting to become more visible on LinkedIn. You can now show up at the top of your ideal client’s news feed with the recent rollout of LinkedIn Stories in the US and Canada. While LinkedIn was once viewed as a straight-laced resume and recruiter site, Stories introduced […]
How To Start a Side Hustle, Sell Products on Amazon
Since March life has changed and so has shopping. Shopping online has become so popular that it means there are plenty of opportunities for you to become an Amazon seller and make money by starting to sell products on Amazon. You might start this as a side hustle, but it could become your full-time […]
6 Things Learned in Pitching to the Press
by Heidi J. Dalzell, PsyD. Building your brand? Want to increase your presence? Most of all, do you have something important to say? A great way to showcase your knowledge and talents is by sharing them with media outlets who then share your voice widely. There are a number of free and paid sites […]
