by Dr. R. Kay Green Congratulations! You’ve completed your college degree…today is the first day of the rest of your life. Now that you’ve graduated…are you prepared to enter the job market? Statistically, nearly 40 percent of graduates are unemployed, and 16% are in part-time positions (NYDailyNews, 2013). The hiring process can take months, […]
by Suzan Bond | Featured Contributor Remember getting your class photo taken? I always tried to feign sick on school picture day. Anxiety + dread punctuated the day, hoping I selected the right outfit. I hoped my eyes were open but not too big and my grin happy rather than goofy the moment the photographer […]
by Ronii Bartles | Featured Contributor As consumers we want to connect with the companies and products that we are purchasing from. And when a company implements cause branding (marketing) it is a powerful strategy that gives us a sense of an organizations’ purpose in the world. Cause branding is when customers think about your […]
Photo credit: Pexels by Katherine Kotaw Google Hangouts on Air is both the greatest — and worst — gift the geniuses in Mountain View, CA, ever bestowed on us. Sure, Gmail and Google Search are nice, but they’re sort of like getting socks for your birthday. We need — and rely — on them, […]
by Emily Worden Why do people buy things? To satisfy needs, wants, and desires. People purchase goods and services to improve a situation or solve a problem. People don’t just buy products, they buy solutions. Today’s consumers are pretty tough though. Thanks to an “on demand” society, people want better, faster, cheaper, more, and they […]
by Ronii Bartles | Featured Contributor I have a client that I have been working with over 2 years on their branding and marketing communications and implementation. I did not design the visual identity for the brand but like to keep the brand message consistent. While I was working on another project this client Skyped […]
by Suzan Bond | Featured Contributor On a gloomy February day 5 years ago, I joined the ranks of Twitter. I had no idea how to maneuver this new media thing but soon I was tweeting, RTing and…paying close attention to my number of followers. When something I did went viral, I got a whiff […]
by Kelley Keller | Featured Contributor The trademark symbol is ugly and is cluttering up my marketing collateral. Do I really have to use it? The short answer is NO, but you SHOULD! Read on to find out why. What exactly are trademark symbols? You’ve seen them a million times – a superscript TM or […]
by Jennifer Frezza | Featured Contributor Gone are the days when one would pull out the local phone book to look for a product or service that is needed and/or desired. In today’s world, one of the very first places that most people will turn to is the Internet. Search engines such as Google, […]
by Ronii Bartles | Featured Contributor Taglines sometimes get a bad rap. I think that’s because generally when they are bad they are really bad. BUT… when they are good, they are GREAT. The ones that are great are iconic and can be argued that they are more recognized than the brand itself. Remember these? […]
