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Category: Branding

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Want To Experience Business Success in 2015? Use These Two Words To Guide You by @lauren_lambie

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by Lauren Lambie It is still possible to successfully launch a new online business in 2015, but to do so you need to take a different approach to the traditional model of breakthrough technology, high traffic goals, and a feature rich website. Nowadays, if you really want to win over customers with a new business, […]

CONTINUE READING Want To Experience Business Success in 2015? Use These Two Words To Guide You by @lauren_lambie 3 min read
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How to Cut the Time to Register a Trademark in Half

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by Kelley Keller Federal trademark registration with the U.S. Patent and Trademark Office (USPTO) is not a quick process. As the Trademark Timeline at the end of this article shows, it can take anywhere from seven months to more than two years to register your trademark! However, every day you wait to submit your trademark […]

CONTINUE READING How to Cut the Time to Register a Trademark in Half 3 min read
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Four Ways using Google Alerts can Dramatically Support Business

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by Lisa Illman I have been successfully using Google Alerts for years, in not only my business, but also as a tool for sales development. Google alerts are great for entrepreneurs as well as sales and marketing professionals. Four ways Google Alerts have brought me immediate results include the following:   1. New Clients This […]

CONTINUE READING Four Ways using Google Alerts can Dramatically Support Business 2 min read
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4 Key Facets To A Memorable Brand by @HeraHub

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by Felena Hanson I founded a coworking, meeting, and event space for female entrepreneurs. After three years of hard work I’m now turning he unique business model into a franchise. It’s the strong culture we’ve created with spa-inspired design and tailor-made benefits that creates our competitive advantage. While I love my business, I also respect […]

CONTINUE READING 4 Key Facets To A Memorable Brand by @HeraHub 3 min read
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Dear Office Bully: Here’s Where You Can Put Your Pencil Skirt! by @hkterry1

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by Heather K. Terry | Featured Contributor I work from my home office the majority of the time, but recently I’ve started working from a shared office space. The other day, while I was innocently working away at my desk, I was approached by a woman who told me I wasn’t dressed professionally enough for […]

CONTINUE READING Dear Office Bully: Here’s Where You Can Put Your Pencil Skirt! by @hkterry1 3 min read
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5 Delightful Responses For People Who Complain, Criticize, And Hate On Your Blog by @OlyviaMedia

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  By Erika Madden | Featured Contributor   Does responding to negative blog comments scare you? Anger you? Give you an itchy delete button? How do you go about conducting yourself with class toward people who have made it abundantly clear that they’re unhappy with you…and aren’t afraid to share it with the world? Being criticized on your […]

CONTINUE READING 5 Delightful Responses For People Who Complain, Criticize, And Hate On Your Blog by @OlyviaMedia 4 min read
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Ways to Use Analogies for Effective Communication

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by Lisa Illman When Tom Hanks who starred in the movie, Forrest Gump, said, “My momma always said, “Life was like a box of chocolates. You never know what you’re gonna get.” viewers could literally envision taking a half bite of a chocolate to find out what was in the middle. Comparing the unknown middle […]

CONTINUE READING Ways to Use Analogies for Effective Communication 2 min read
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Biz to Book Part 1: Why Turn Your Business Idea into a Book

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  by Gabriela Pereira When I first started my business, I didn’t know it was actually a business. I thought I was writing a book. I went to a mentor and asked what he thought of my book idea. He replied: “Sorry to say this, Gabriela, but I don’t think you have a book here.” […]

CONTINUE READING Biz to Book Part 1: Why Turn Your Business Idea into a Book 4 min read
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7 Reasons Why We are Fascinated with the #IceBucketChallenge

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by Dr. R. Kay Green Who among us has not heard of the ALS #IceBucketChallenge? In August alone, the challenge raised $100 million in donations. It captured the collective imagination of social media users across the world. According to Facebook, Ice Bucket Challenge videos were viewed a whopping 10 billion times and reached over 400 […]

CONTINUE READING 7 Reasons Why We are Fascinated with the #IceBucketChallenge 4 min read
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Want to Improve Your Marketing Strategy? Try Video

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by Emily Worden Hardly anyone uses video as a marketing tool, which is a shame because it’s effective for many reasons. First of all, the video site YouTube (www.youtube.com) is the second most popular search engine. It’s listed right behind Google, which purchased YouTube in 2006 and has heavily promoted the site since. Second, videos […]

CONTINUE READING Want to Improve Your Marketing Strategy? Try Video 4 min read
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