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Category: Branding

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5 Reasons Why You Should Be Using Instagram To Grow Your Brand By @TheAlishaNicole

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by Alisha Nicole | Featured Contributor I am someone who spends a ton of time using and learning the ends and outs of social media. Not just because it is border line addictive and an amazing way to connect with your target market but because it’s a FREE marketing tool! Over the past year of testing […]

CONTINUE READING 5 Reasons Why You Should Be Using Instagram To Grow Your Brand By @TheAlishaNicole 2 min read
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5 Ways to Use Reddit to Grow Your Brand

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by Jessica Malnik | Featured Contributor Whether you are a college student or recent graduate just starting to build your personal brand or an entrepreneur launching a new venture, it can often be really daunting to build any sort of brand awareness and momentum at the get-go. Sure, you can start with Twitter, Facebook, Pinterest, or […]

CONTINUE READING 5 Ways to Use Reddit to Grow Your Brand 3 min read
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What Awards Program is Right for your Brand? by @PTPASharon

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by Sharon Vinderine | Featured Contributor Consumers are constantly in the market for new products, and faced with so many options, the decision making process is somewhat daunting as many are confused as to where they should begin their search. They don’t want to risk making a bad purchase, wasting their money and having to […]

CONTINUE READING What Awards Program is Right for your Brand? by @PTPASharon 4 min read
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How to Go Into Therapy to Create Better Copy by @davincidiva

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Lisa Rothstein | Featured Contributor When I was a copywriter and creative director on Madison Avenue, working on everything from software (IBM) to underwear (Hanes) it was hard sometimes to be creative and eloquent on deadline. But creating compelling copy for your own business, especially when the product is YOU or your services, can be […]

CONTINUE READING How to Go Into Therapy to Create Better Copy by @davincidiva 5 min read
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3 Reasons Why You Should Expand Your Brand by @THEAlishaNicole

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image source by Alisha Nicole | Featured Contributor When I first wen’t into business for myself I thought that I had to focus on my shop and only my shop. While I’m a firm believer that your energy shouldn’t be spread over too many places, expanding your brand at a steady pace can be great […]

CONTINUE READING 3 Reasons Why You Should Expand Your Brand by @THEAlishaNicole 2 min read
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7 Tips For Face To Face Videos by @toninelsonbiz

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by Toni Nelson | Featured Contributor Have you ever tried something once and because it didn’t work you never tried it again? That’s what I find happens many times with businesses who want to incorporate video into their marketing strategy. They try one video and think it miraculously will bring in a flood customers. First […]

CONTINUE READING 7 Tips For Face To Face Videos by @toninelsonbiz 5 min read
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Entrepreneurship and Business, Sales & Marketing, Personal Branding by @eleanorbeaton

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by Eleanor Beaton   Five Seconds. That’s about how much time it takes for someone you’ve just met to decide whether or not she can trust you. Which means that by the time you’ve said your name, started your talk, or launched into your presentation, you’ve either won the room over or left it cold. […]

CONTINUE READING Entrepreneurship and Business, Sales & Marketing, Personal Branding by @eleanorbeaton 4 min read
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Luxury Branding: 3 Keys to Implement a Luxurious Brand Strategy by @iamRonii

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by Ronii Bartles | Featured Contributor Question. How do your customers feel when they encounter your business? I work with businesses that are ‘luxury brands’ in their industry (just kinda happen that way for me but I like it). Consumers’ buying habits are different today than they were 20 years, 20 months ago… 20 days […]

CONTINUE READING Luxury Branding: 3 Keys to Implement a Luxurious Brand Strategy by @iamRonii 4 min read
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Every Brand Has A Story To Tell…What’s Yours? by @TheRoguePea

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by Nancy Ceresia The ultimate in content marketing has gone old school In today’s social society, the emphasis on content creation, curation and sharing via social platforms has been preached ad nauseum. I’m not sure about you, but I’m kind of tired of social media being heralded the be all and end all marketing tool […]

CONTINUE READING Every Brand Has A Story To Tell…What’s Yours? by @TheRoguePea 3 min read
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