by Dr. R. Kay Green Just started your business on a very limited budget? Like many small businesses, marketing your business can be a very expensive task. Launching a startup is an exciting endeavor but the reality is you need marketing to get the ball rolling. Otherwise, your new business will fail to gain […]
by Britney Gardner Despite owning my own business for well over a decade, until the last couple years came creeping up I was completely unaware of the online business world. I existed in a little niche in which things like opt-ins, webinars and the smattering of network events didn’t exist. And then I switched […]
by Brittney Borowicz | Featured Contributor Although it is typically underrated among other social media platforms, LinkedIn is the most popular and largest professional networking site available today. With over 240 million active users and 3 million businesses having a company page, it’s the perfect platform for getting hired, connecting with other business professionals and business-to-business […]
by Tenns Reid Having a brand strategy is crucial to your branding being effective, resulting in having a successful business. If you look at brands like Apple and McDonald’s, they have very clear strategies for their brands, which is why they are so successful. They know exactly who they want to target, how they […]
by Upasna Kakroo | Featured Contributor Storytelling has gone well past its marketing buzzword days. It’s a real branding need for your Startups and small businesses. The reason is not driven by storytelling experts advocating this idea through the world, but by change in consumer behavior. Put yourself in the consumer’s shoes for a moment. Each […]
by Lucy Rendler-Kaplan | Featured Contributor Until recently, the word “brand” only referred to companies, to businesses. However, in today’s world, we are more aware that every one of us has our own personal brand. I liken each of our own brands to what we used to call our “permanent record.” Remember how scary it […]
by June Cruz | Featured Contributor When most of us think of a follow up, we immediately think of an email or phone call to a potential business client or collaborator. But for this post, we are going to talk about the in person follow up to your online brand. Often times we spend a […]
by Brittney Borowicz | Featured Contributor The intent of thought leadership is to become a trusted source of information for your audience so that they view you and your company as an authority in your industry. Not only does thought leadership position you and your company as the go-to for specific information in your industry, but it […]
by Carrie Andeas and Stacy Hayden | Featured Contributors When we first started out on social media we felt so overwhelmed. We had no idea where to start or how to increase our following. With so many social media channels to promote, we decided to focus on Facebook and Instagram. While we are by no means […]
by Monika Beck | Featured Contributor Are you searching for an effective way to greater brand awareness? If you’re a new brand or business, you may be struggling to build a customer base or to gain brand awareness. As a result, you could be facing a lack of funding, early losses, or unstable cash flow. […]
