Whether you and your business are new to the game, or you’ve been in business for a while and feel as though you’ve hit a lull, every business can stand to learn a new trick or two. If you’ve been wanting to take your business to the next level, but you’re at a loss […]
by Michelle W. Quinn You have a social media following, but how do you engage your followers without obviously selling your product? There are companies that know how to engage their audience on social media, and then there are the ones who fail miserably. The difference is selling your company’s brand rather than your […]
by Katie Stanton | Featured Contributor A popular metaphor that I’ve used over the years for social media training is to think of it like a Dinner Party. Here’s the quickie version: You’re a polite, gracious, vivacious host, and you’re setting a beautiful table with impressive and delicious things. (You started an account on a social media […]
by Gayle Allen | Featured Contributor As an entrepreneur, you’re driven and self-directed. You’re used to hacking solutions, building systems, and creating workflows for all aspects of your business. But in your efforts to scale and respond quickly, you may be overlooking the most important workflow of all. It’s the one with the greatest return […]
by Lucy Rendler-Kaplan | Featured Contributor It’s hard to imagine life without Twitter for those of us that spend hours upon hours on it each day. If you are like me, you have definitely made the joke “I even have conversations in person in 140 characters!” more times than you’d like to admit. But there […]
by Katie Stanton | Featured Contributor One of the most common questions that I receive from my clients is, “How do I DO all this?” They’re small business owners and start-up bosses, so they might be talking about their daily lives, but more often they’re talking about managing their social media accounts. As with many […]
by Brittney Borowicz | Featured Contributor Social media platform, Pinterest, isn’t just for DIYers and women’s apparel. With over 70 million users, Pinterest has become a valuable tool for many small businesses looking to drive sales or connect with potential clients. There are many tips that businesses can use to increase their visibility, website traffic and […]
by Britney Gardner I’ve written about crafting connections and branding your business to match your inner landscape. I’ve written about the ingredients of a great personal brand. I’ve written about inner beauty and being authentic to who you are. But I haven’t yet written about how to get there, how to really show that […]
by Upasna Kakroo | Featured Contributor It’s the end of the year, and a time for family and giving. It’s also a time to take stock of your business initiatives and plan for the next year. Many of us tend to fail at our resolutions consistently. My small trick for making sure I am able to […]
by Lisa Stein As an entrepreneur, you likely have an endless stream of questions. How do I improve my call-to-action? What would it cost to hire an assistant? Should I launch a business-focused Pinterest account? Sometimes, the answer is of minimal consequence. Sometimes, it can mean all the difference. If you’ve ever considered re-branding yourself, […]
