by Dr. R. Kay Green | Featured Contributor The first half of 2017 has come and gone, and the social media landscape has remained ever changing. Facebook, Twitter, LinkedIn, and Instagram and more have continued to update their platforms, changing the way that people interact with each other — and changing the way that brands […]
by Elise Williams | Featured Contributor You’ve no doubt heard it a million times: To succeed in your career you need an established personal brand. To get ahead, you need an online presence that represents who you are, what you do, and where you’re headed — and the most practical way to do this, according […]
by Dr. R. Kay Green Now more than ever, your personal brand is important. Sales reps that use social media outsell 78% of their peers. Employees at companies with personal branding initiatives are 20% more likely to stay with a company. And most importantly, 92% of people trust individuals over brands. If you or […]
by Shade Adu To be a successful brand builder, entrepreneur, or an overall successful person in life, here are 3 things you need to be doing on a daily basis. Focus on income generating activities: If an activity isn’t making or helping you make money, you need to let somebody else handle it. Income generating […]
by Elaine Slatter We’ve all done this, clicked on a website and spent so much time trying to find out basic information, we click off, leaving totally frustrated. Many businesses make the mistake of putting together a website that is more about their own idea of what it should look like instead of being optimized […]
The Competitive Advantage: Using Social Media to Jumpstart and Expand your Career and Reputation by Dr. R. Kay Green | Featured Contributor In 2017, it’s safe to say to that we live in a highly connected global society. I’ve been in the marketing business for over 13 years, so I know how many differences there […]
by Mella Noir Have you ever met a woman who is passionate about supporting women to live on purpose and BE inspirational women in their lives – everyday? One who speaks, writes, and mentors women to connect with their unique passion for life and to build inspirational lives for themselves? I have, and her name […]
by Jane Tabachnick | Featured Contributor You’ve written your book and you want to profit from it as much as possible. I get it. You worked hard and you deserve to profit, but don’t go after short term gain when you can hook bigger fish. I speak to aspiring authors who are focused on the […]
If you’re currently rebranding your company, the one area you’re likely questioning whether or not to change is your existing business logo. Redesigning a company logo is a bigger undertaking than it looks. A fresh logo can breathe life into a brand and usher it into a modern era, broadening its appeal with consumers. […]
by Tracy Vides Starting a business these days is tough. Perhaps one of the most difficult but taken-for-granted tasks that entrepreneurs face is crafting and maintaining a website through which their brand can establish a strong online presence. Creating a website for your business is one of the most important things you will ever […]
