by Lucy Rendler-Kaplan | Featured Contributor Many businesses realize that affiliating themselves with charities are not only a great opportunity to get involved in giving back, but it is also a powerful marketing tactic. The business gets to develop a larger network and it helps others at the same time. Consumers like to associate themselves […]
Category: Branding
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Discovering Myself While Building a Brand by Olivia White of @41Winks
By Olivia White
by Olivia White | Featured Contributor In a previous post, I stressed the importance of “being your brand.” As an entrepreneur starting your own business, you’re your own best spokesperson. Look and act the part. Having confidence in who you are and what your brand represents is crucial. But, being yourself, often requires you to […]
10 things Entrepreneurs Should Learn from Holly Holm by @xoxoamyjo
By Amy Jo
by Amy Jo | Featured Contributor I have never been into watching fights on TV. Cage fighting, boxing, arm wrestling and all the other violent sports out there totally don’t tickle my fancy. But Holly Holm can teach EVERY entrepreneur a thing or two from her most recent fight against Ronda Rousey. Last week, Holm […]
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Minding the Mobile Inbox: 10 Tips to Get the Attention Your Email Deserves by @BBorowicz
By Brittney Borowicz 4 on Minding the Mobile Inbox: 10 Tips to Get the Attention Your Email Deserves by @BBorowicz
by Brittney Borowicz | Featured Contributor Why email? This question haunts many marketers’ dreams. In the age of spam filters, Gmail’s “Promotions” tab and one-click unsubscribe buttons, it seems like email is going by the wayside. Despite the new and emerging hoops that marketers have to jump through just to get their message to their […]
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3 Things That Are Holding You Back From Creating Amazing Brands by @upasnakakroo
By Upasna Kakroo 2 on 3 Things That Are Holding You Back From Creating Amazing Brands by @upasnakakroo
by Upasna Kakroo | Featured Contributor I attended a baby shower last weekend. It was fun. I met a very creative and engaging girl there who surprised me with her talent profile. She’s a fashion designer, teacher, dancer, skier, a half-marathon runner and also a baker. When we spoke, she said, now that her teaching term had […]
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Your Brandscaping Code: Using personal branding to attract the right clients and filter the wrong clients
by Britney Gardner Today we’re talking about a code. A brandscaping code. It’s a code that filters potential clients into a few piles for you: The best clients for you: the kind of clients that get you. The ones that would willingly follow your anywhere, your tribe. The kind of clients that take your suggestions […]
Building Brand Loyalty through Surprise and Delight by @lucyrk78
by Lucy Rendler-Kaplan | Featured Contributor Smart brands know that they are driven by their consumers, that without regular repeat buyers and without reaching new potential consumers, they won’t stay in business for long. Smart marketers know the value of personalized one-on-one relationship building, and that nurturing those relationships requires going above and beyond ‘typical’ […]
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Simple Ways to Build Trust on Social Media by @LUCYrk78
by Lucy Rendler-Kaplan | Featured Contributor Every day on social media you see people talking about the importance of brands learning how to engage with their consumers, be more “human” and above all, be honest and transparent. Think about your life – how long would you stay friends with someone you didn’t trust? Would you […]
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Marie Forleo And I Could Be BFFs Because of THIS by @xoxoamyjo
Can I get real on you for like half a sec? I really…REALLY don’t like the feeling of the unknown. It’s probably the most uncomfortable feeling for me. I’m SO Type A, that I like to know exactly what is going to happen, when, how, why, and every other little detail you can imagine. Sound […]
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3 Things You Need When Building A Loved Startup Brand by @upasnakakroo
by Upasna Kakroo Officially, I started running my pilots and my brand site in October last year. It’s been a full year of excitement, ups, downs, questions, support and honestly, a lot of work. Building a Startup brand often takes hours of hard work, persistence and your ability to stay put, no matter what. From my personal experience, […]