by Elaine Slatter | Featured Contributor Launch Your Business Online – Don’t Let Technology Hold You Back Is your business still the best secret in your community? Now, more than ever, it’s time to change that and launch your business online. This new normal could well be the next normal for years to come. It […]
by Donna Amos Building a business as a solopreneur can be fun, yet overwhelming. The most important job you have is working to stand out among the competition. This requires the right amount of focus so that you are continuously working toward more leads and sales inside your business. Here are tips that will […]
by Lucy Render-Kaplan | Featured Contributor Public Relations is most often the team quickest to respond to (unexpected) situations clients may find themselves in. Because of this, PR is often looked at as the quickest-to-respond communications department. Brands will be remembered for a long time depending on how they act during this crisis and how […]
by Lucy Render-Kaplan | Featured Contributor Social media managers are in an interesting position, navigating through Covid-19. There is much uncertainty on how to post, what to post without coming off as insensitive and finding the right balance between acknowledging the sensitive time we are living through and trying to keep business afloat. While people […]
Image credit: Freepik by Lucy Render-Kaplan Public Relations is vital for increasing your brand’s visibility. Not only can it help more people learn about your company and services, but it can also strategically speak directly to your target audience. A successful PR campaign generates media coverage, builds your status as a thought leader, […]
by Natasha Zolotareva If you’re to stand out from the rest, distinct personal branding is crucial in this heavy statured market. Providing PR services to authors and thought leaders I know if your website looks like it was made in the 90s and your social accounts are “raw and authentic” but have no visual unity […]
by Lucy Render-Kaplan | Featured Contributor In an industry where the only constant is evolution, how do you know what to look for when hiring a Marketing Manager? If you were looking for an accountant, you would know to look for someone with accounting skills and who went to school specifically aiming to work in […]
by Lucy Render-Kaplan | Featured Contributor Social media has already done more for marketers and sales teams than traditional marketing can do, and in less than half the time. Not only can social drive people to your website (or any landing page you’d like them to visit, really!) but it exposes you to people around […]
Photo by Helena Lopes on Pexels by Surbhi Bhatia | Featured Contributor Planning to startup a new business but not sure how to market it and acquire your first customers? While the initial few months can be challenging to build customer trust, brand value, and go operational, social media can be a great tool to […]
by Lucy Render-Kaplan Instagram stories can be gold for marketers looking to reach a higher number of people on one of the fastest-growing social platforms. Stories keep viewers on the platform longer, meaning that brands have the opportunity to keep a captive audience on their page longer. Not only that, but Stories beat […]
