Preparing Your Business for 2019 by @DrRKayGreen

by Dr. R. Kay Green | Featured Contributor

The start of a new year can be an exciting time, full of business growth and development. But if you do not plan for it in advance, you will often be aimless, realize that the goals you had in mind are not achievable, or run into roadblocks within the first few months.

Setting actionable, attainable goals cannot be done overnight. Professionals who meet their business goals do so by taking the time to develop and plan them.

This is why, even though it is only the beginning of October, it is important to start thinking about what you want your business to strive towards in 2019.

Review Your Goals for 2018

Did you set any goals for 2018? If so, how many of them have you achieved? You can learn from both the successful goals, and the unsuccessful ones.

For successful goals, note the amount of time it took to complete them. Focus on how you broke up the tasks. Did you experience any setbacks on your way to achieving this goal, and if so, how did you overcome them?

For unsuccessful goals, why were they unsuccessful? Maybe you realized that the goal itself was unachievable, or maybe you did not prepare for it as thoroughly as needed. Maybe you just did not keep track of it, or the method that you attempted was not the right one for your team.

Whatever the reason, you should take into account what really worked for you and what really did not.

Start With Yearly Goals

Using your 2018 goals as a base, set a few “overall” goals for your business.

Start with a goal that is more broad, and then get more specific. For example, a broad goal may be “start a blog,” while more specific goals might be “get at least 100 followers for my blog” or “write at least 24 blog posts this year.”

How many yearly goals you have is completely up to you and your team. Some teams may prefer to focus on one main goal, while others may have several they hope to achieve throughout the year. It can be helpful to note how many goals you had in 2018, and if you were able to complete all of them.

When setting these goals, write them down so that they are concrete. It can also be helpful to write down a reason for the goal, so that you understand why you are putting in the effort as time goes on.

Break Goals Down into Monthly Tasks

Once you have your yearly goals, it is time to break them into smaller chunks. This will make it easier for you to achieve your goals; in addition, it will ensure that you do not try to save the goals until the last minute.

In the above example, your goal for January might be “brainstorm ideas for blogs title and topics” or “look into web hosting for blog,” February might be to “draft at least 5 blogs,” etc. Other goals might include “write guest posts for other blogs” or “market blog on social media.”

By the end of the year, you should have reached all of your goals.

Identify the Supplies You Will Need

Even with monthly goals, you might find yourself hitting a wall during month 3 or 4 if you realize that you need something that you do not have.

So for each of your monthly goals, go through and identify anything you might need now. In the above example, you would need the budget for web hosting, and the time to write blogs. Begin thinking of these things now, so that they do not catch you by surprise later.

These steps can help you achieve your goals for 2019.


Dr. R. Kay Green – Marketing Expert from RKG Marketing Solutions Inc. from Atlanta, GA.

Dr. KayDr. R. Kay Green is the CEO/President of RKG Marketing Solutions Inc. With over 190,000+ Twitter followers, 35,000+ Facebook Likes, and the Top 1% LinkedIn profile designation, Dr. Kay, a self-motivated trailblazer, is the Quintessential “New-Age” Professional Woman, and PhD Marketing Pro. She earned a Doctorate of Business Administration in Marketing, and has completed PhD coursework in Leadership and Organization Change. She also holds a Master of Business Administration in Marketing and Management, a Bachelor of Business Administration in Marketing, and an Associate of Arts in Marketing Management.

She is affiliated with several prestigious universities and has instructed over 350 courses online. A popular speaker on Marketing and Business topics, Dr. Green is currently featured on Huffington Post, Black Enterprise, Black News, The Network Journal, Business Review USA, Digital Journal, College View, Business New Hampshire Magazine, Bay State Banner, Reader’s Circle, North Dallas Gazette, Harlem News, Top News Today, One News Page, NE Informer, Women in Business PR News, Consumer News Today, Women PR News, San Francisco Chronicle, Houston Chronicle, Chicago Daily Herald, The Miami Herald, and Book News Articles.

TwitterFacebook – LinkedIn

Share :